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Anua vs ISDIN

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Anua and ISDIN are established skincare brands offering distinct approaches to daily care, with the former founded in 2019 by The Founders Inc. and the latter established in 1975 by Puig. Anua features moisturizers, toners, serums, and cleansers built around hyaluronic acid, heartleaf, and niacinamide to suit oily, acne-prone, and dark-spot-prone skin, whereas enthusiasts love ISDIN for its elegant moisturizers, advanced sunscreens, restorative serums, and targeted eye products that suit dry and sensitive skin. These portfolios differ because the Korean brand utilizes hyaluronic acid for wrinkle reduction and niacinamide for hyperpigmentation, while the Spanish brand delivers gentle daily comfort and dependable protection through balanced formulas.

Anua is a Korean skincare brand founded in 2019 and owned by The Founders Inc..

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ISDIN is a Spanish skincare brand founded in 1975 and owned by Puig.

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This page compares some of the most popular Anua and ISDIN products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Anua vs ISDIN products

People Say

AnuaISDIN
  • Lightweight and Fast-Absorbing Texture Often MentionedMostly Mentioned
    • “absorbs instantly — ISDIN Eryfotona Actinica”
    • “ultra-light fluid product, which makes it super easy to apply — ISDIN Fusion Water”
    • “Lightweight formula absorbs fast — ISDIN Hyaluronic Concentrate”
    • “melts into skin — Anua Heartleaf Silky Moisture Sun Cream”
  • Hydration and Moisture Mostly MentionedMostly Mentioned
    • “complexion feels so plump — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
    • “leaves skin plump — Anua Rice 70 Glow Milky Toner”
    • “Improved moisture and texture — ISDIN Hyaluronic Moisture”
    • “My skin felt sooo hydrated and looks so plump and dewey. — ISDIN Fusion Water”
  • Improves Skin Texture Often MentionedRarely Noted
    • “Skin feels super smooth — Anua PEACH 70% NIACINAMIDE SERUM”
    • “leaves my face soft, smooth, and fresh without dryness — Anua Rice Enzyme Brightening Cleansing Powder”
    • “skin feels so smooth — Anua BHA 2% Gentle Exfoliating Toner”
    • “skin was much smoother — ISDIN Retinal Intense Serum”
  • Fades Dark Spots and Brightens Often MentionedSometimes Noted
    • “Significant reduction in hyperpigmentation from acne scarring. — Anua Niacinamide 10% + TXA 4% Serum”
    • “Gives a nice healthy glow — Anua PEACH 70% NIACINAMIDE SERUM”
    • “Gives my skin a beautiful, healthy glow. — Anua Niacinamide 10% + TXA 4% Serum”
    • “My hyperpigmentation has lightened and skin looks more even, even shines more. — ISDIN Flavo-C Serum”
  • Soothing and Calming Redness Often MentionedSometimes Noted
    • “Calms my redness instantly — Anua Heartleaf 77% Soothing Toner”
    • “calmed my red spots — Anua Heartleaf 77% Clear Pad”
    • “calm with zero irritation — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
    • “Sensitive/reactive skin tolerates — ISDIN Hyaluronic Moisture”
  • Gentle and Non-Irritating Formula Sometimes NotedRarely Noted
    • “didn't sensitize my skin — Anua BHA 2% Gentle Exfoliating Toner”
    • “No stinging on sensitive skin — Anua Heartleaf 77% Soothing Toner”
    • “great for beginners — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
    • “no excessive exfoliation — ISDIN Retinal Intense Serum”
  • High Price vs Volume Rarely NotedOften Mentioned
    • “price feels way too high — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
    • “small size, the price is expensive — Anua Rice Enzyme Brightening Cleansing Powder”
    • “bottle too small — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
    • “very expensive — ISDIN Eryfotona Actinica”
  • Fragrance and Scent Issues Rarely NotedOften Mentioned
    • “Smell is too strong — Anua Heartleaf Pore Control Cleansing Oil”
    • “overpowering herbal smell — Anua Heartleaf Quercetin Pore Deep Cleansing Foam”
    • “Scent is too strong — Anua PEACH 70% NIACINAMIDE SERUM”
    • “smell is overpowering — ISDIN Eryfotona Actinica”
  • Breakouts and Acne Often MentionedNot noted
    • “Wrecked my skin barrier — Anua Heartleaf Pore Control Cleansing Oil”

Anua vs ISDIN routines for dry skin

Buy ISDIN routine · S$466.19 · 93% fitSee multi-brand routine · 99% fit

Anua vs ISDIN routines for oily skin

Buy ISDIN routine · S$700.11 · 91% fitBuy Anua routine · S$89.14 · 84% fitSee multi-brand routine · 96% fit

Anua vs ISDIN routines for combination skin

Buy ISDIN routine · S$562.14 · 92% fitBuy Anua routine · S$89.14 · 83% fitSee multi-brand routine · 97% fit

Questions and answers

Anua or ISDIN: which is better?

Both Anua and ISDIN are great choices, with Lovi fit levels for the products on this page ranging from High to Superior across all skin types. Anua is a South Korean brand founded in 2019 that focuses on soothing ingredients like heartleaf and brightening serums, while ISDIN is a Spanish brand founded in 1975 known for ultralight sunscreens and advanced formulas.

What is the difference between Anua and ISDIN?

Anua is a South Korean brand focused on soothing and brightening with fragrance-free formulas, whereas ISDIN is a Spanish brand known for its ultralight sunscreens and high price point. Both brands offer targeted skincare routines, but review themes show Anua does better for fading dark spots and calming redness while ISDIN stands out for its lightweight textures.

Anua or ISDIN for dry skin?

Anua has a high Lovi fit for dry skin, while ISDIN has a superior fit, making ISDIN the better option for this skin type.

Anua or ISDIN: which moisturizer is better?

When comparing moisturizers on this page, Anua is better for soothing and barrier support, while ISDIN offers lightweight options with a high price point.

Which is more affordable, Anua or ISDIN?

Anua is more affordable, as ISDIN has a high price point noted by reviewers.

Between Anua and ISDIN, which brand does better at fading dark spots and brightening?

Anua does better at fading dark spots and brightening according to the review themes on this page. Ingredients like niacinamide help reduce cutaneous pigmentation by suppressing melanosome transfer.

The British Journal of Dermatology, 2002

How do the foundation years and countries of origin compare between Anua and ISDIN?

Anua was founded in 2019 in South Korea, whereas ISDIN was founded earlier in 1975 in Spain.

Which brand has more fragrance-free products on the page, Anua or ISDIN?

Anua has more fragrance-free products on the page, as every single product from Anua lists no fragrance in its ingredients.

Anua or ISDIN for oily skin?

For oily skin, Lovi finds that Anua has High fit levels across its products on this page, while ISDIN has Superior routine fit. Reviewers note that ISDIN is known for ultralight sunscreens, whereas Anua excels at improving skin texture.

Anua or ISDIN: which sunscreen is better?

Both Anua and ISDIN offer sunscreens with High or Superior Lovi fit levels across skin types on this page, but ISDIN stands out for its ultralight, makeup-friendly, and skin-friendly sunscreens, whereas Anua is completely fragrance-free across its entire range.

Anua or ISDIN for sensitive skin?

Both Anua and ISDIN are great choices, as Lovi rates both brands High for sensitive skin. Anua is fragrance-free across the products on this page, whereas ISDIN includes fragrance in some of its formulas.

Anua or ISDIN for acne-prone skin?

Both Anua and ISDIN are suitable options for acne-prone skin, with Lovi rating the routine fit for Anua as High and ISDIN as Superior. The products on this page for Anua feature key ingredients like niacinamide, which may help control skin pigmentation and aging.

Antioxidants, 2021

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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