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The Ordinary vs ISDIN

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary and ISDIN are two distinct skincare houses offering targeted remedies for diverse complexions. The Canadian brand centers its serums, moisturizers, cleansers, and toners on hyaluronic acid, glycerin, and squalane, suiting dry and oily, acne-prone skin best. Conversely, the Spanish brand is known for elegant moisturizers, advanced sunscreens, restorative serums, and eye products that favor dry and sensitive skin. While both deliver reliable daily support, they differ in their foundational formulations and regional origins.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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ISDIN is a Spanish skincare brand founded in 1975 and owned by Puig.

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This page compares some of the most popular The Ordinary and ISDIN products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The Ordinary vs ISDIN products

People Say

The OrdinaryISDIN
  • Lightweight Texture and Absorption Sometimes NotedMostly Mentioned
    • “absorbs instantly — ISDIN Eryfotona Actinica”
    • “ultra-light fluid product, which makes it super easy to apply — ISDIN Fusion Water”
    • “Lightweight formula absorbs fast — ISDIN Hyaluronic Concentrate”
    • “Sinks in immediately — The Ordinary Multi-Peptide + Copper Peptides 1% Serum”
  • Skin Texture and Smoothing Often MentionedOften Mentioned
    • “glass skin effect — The Ordinary Glycolic Acid 7% Toning Solution”
    • “skin feels baby butt smooth — The Ordinary AHA 30% + BHA 2% Peeling Solution”
    • “skin looks smooth and healthy — ISDIN K-Ox Eyes”
    • “I am more on a dehydrated side and this helps me look hydrated and smooth. — ISDIN Flavo-C Serum”
  • Affordability and Value Mostly MentionedNot noted
    • “lasts forever — The Ordinary Glycolic Acid 7% Toning Solution”
    • “can't beat the price — The Ordinary Salicylic Acid 2% Solution”
    • “extremely affordable — The Ordinary Niacinamide 10% + Zinc 1%”
  • Hydration and Plumping Sometimes NotedOften Mentioned
    • “Improved moisture and texture — ISDIN Hyaluronic Moisture”
    • “My skin felt sooo hydrated and looks so plump and dewey. — ISDIN Fusion Water”
    • “Skin feels intensely hydrated — ISDIN Hyaluronic Concentrate”
    • “skin feels immediately hydrated — The Ordinary Hyaluronic Acid 2% + B5”
  • Acne and Blemish Control Often MentionedNot noted
    • “pimples disappear within a day — The Ordinary Salicylic Acid 2% Solution”
    • “scars and hormonal acne faded — The Ordinary Azelaic Acid Suspension 10%”
    • “faded dark spots — The Ordinary Glycolic Acid 7% Toning Solution”
  • Texture Issues and Pilling Mostly MentionedRarely Noted
    • “Pilled up on my skin — ISDIN Hyaluronic Moisture”
    • “crumbles and piles under moisturizer — The Ordinary Azelaic Acid Suspension 10%”
  • High Price Point Rarely NotedOften Mentioned
    • “Expensive for Ordinary — The Ordinary Multi-Peptide + Copper Peptides 1% Serum”
    • “very expensive — ISDIN Eryfotona Actinica”
  • Fragrance and Scent Concerns Rarely NotedOften Mentioned
    • “Smells like vinegar — The Ordinary Multi-Peptide + Copper Peptides 1% Serum”
    • “smell is unbearable — The Ordinary Azelaic Acid Suspension 10%”
    • “has a slight chemical smell — The Ordinary Mandelic Acid 10% + HA”
    • “smell is overpowering — ISDIN Eryfotona Actinica”
  • Skin Irritation and Sensitivity Often MentionedRarely Noted
    • “I think the serum is too strong for my face as it has burned and left very rough and a peeling face. — ISDIN Flavo-C Serum”
    • “slight peeling — ISDIN Retinal Intense Serum”
    • “irritated AF the next day — The Ordinary AHA 30% + BHA 2% Peeling Solution”

The Ordinary vs ISDIN routines for dry skin

Buy ISDIN routine · S$466.19 · 93% fitBuy The Ordinary routine · S$164.78 · 92% fitSee multi-brand routine · 99% fit

The Ordinary vs ISDIN routines for oily skin

Buy ISDIN routine · S$700.11 · 91% fitBuy The Ordinary routine · S$393.06 · 89% fitSee multi-brand routine · 96% fit

The Ordinary vs ISDIN routines for combination skin

Buy ISDIN routine · S$562.14 · 92% fitBuy The Ordinary routine · S$289.36 · 88% fitSee multi-brand routine · 97% fit

Questions and answers

The Ordinary or ISDIN: which is better?

The Ordinary is better for affordability and acne control, while ISDIN is better for lightweight textures and hydration. Lovi finds both brands have a Superior routine fit for dry skin, mature skin, and oily acne-prone skin.

What is the difference between The Ordinary and ISDIN?

The Ordinary excels in affordability and acne control, whereas ISDIN stands out for its lightweight texture and hydration. For routine fit, Lovi rates both brands as Superior for dry skin, mature skin, and oily acne-prone skin.

The Ordinary or ISDIN for dry skin?

Both The Ordinary and ISDIN are great for dry skin, earning a Lovi fit level of Superior. The products on this page offer deep hydration, and topical hyaluronic acid helps improve skin quality and signs of aging.

Dermatologic Therapy, 2022

The Ordinary or ISDIN: which moisturizer is better?

When it comes to moisturizers, The Ordinary offers better affordability and value among the products on this page, while ISDIN stands out for hydration and plumping. Lovi rates routine fit for dry skin as Superior for both brands.

Dermatologic Therapy, 2022

Which is more affordable, The Ordinary or ISDIN?

The Ordinary is much more affordable than ISDIN. Reviewers on the products on this page often praise The Ordinary for offering affordable and great value serums, whereas high price points are a frequent complaint for ISDIN.

Which brand has more products containing fragrance, The Ordinary or ISDIN?

ISDIN has more products containing fragrance, with five out of eight products listing fragrance on this page. In contrast, every product from The Ordinary lists no fragrance in its ingredients.

How do the founding year and parent company compare between The Ordinary and ISDIN?

The Ordinary was founded in 201Canada and is owned by The Estée Lauder Companies Inc. In comparison, ISDIN was founded in 1975 in Spain and is owned by Puig.

Which brand performs better in review themes regarding lightweight texture and absorption?

ISDIN performs better in review themes regarding lightweight texture and absorption, as its products on this page are mostly mentioned for being ultralight sunscreens and lightweight moisturizers.

The Ordinary or ISDIN for oily skin?

For oily skin, ISDIN is Superior, while The Ordinary has a High fit level according to Lovi. ISDIN brings ultralight sunscreens and lightweight moisturizers, whereas the products on this page by The Ordinary offer affordable and great value serums.

The Ordinary or ISDIN for sensitive skin?

Both The Ordinary and ISDIN offer great options for sensitive skin, with Lovi rating The Ordinary as High and ISDIN as Superior for this skin type. Reviewers note that the products on this page by The Ordinary are generally gentle and non-irritating, while ISDIN features ultralight, skin-friendly sunscreens.

The Ordinary or ISDIN for acne-prone skin?

Both brands offer a High routine fit for acne-prone skin, with products on this page featuring acne-clearing serums. The Ordinary provides better acne and blemish control overall.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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