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Neutrogena vs Shiseido

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Neutrogena and Shiseido are established skincare brands from America and Japan, respectively, that offer thoughtful arrays of moisturizers, sunscreens, cleansers, and serums. Both brands formulate their products with glycerin and suit sensitive skin and mature skin best. While Neutrogena incorporates hyaluronic acid and dimethicone for targeted care, Shiseido relies on meticulous formulations to deliver gentle, effective daily hydration.

Neutrogena is an American skincare brand founded in 1930 and owned by Kimberly-Clark Corporation since 2026.

investor.kimberly-clark.comen.wikipedia.orginvestors.kenvue.com

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

This page compares some of the most popular Neutrogena and Shiseido products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Neutrogena vs Shiseido products

People Say

NeutrogenaShiseido
  • Hydration and Moisture Mostly MentionedMostly Mentioned
    • “Immediate sensation of comfort — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — Shiseido VITAL PERFECTION”
    • “Skin feels more hydrated — Shiseido Activating Essence”
    • “Skin looked plumper and radiant — Neutrogena HYDRO BOOST WATER CREAM”
  • Texture and Absorption Mostly MentionedMostly Mentioned
    • “Absorbs instantly without sticky residue — Neutrogena Hydro Boost Water Gel”
    • “absorbs instantly — Neutrogena COLLAGEN BANK Moisturizer”
    • “Lightweight, silky, non-sticky, sinks in instantly. — Shiseido Ultimune Power Infusing Concentrate”
    • “silky smooth, rich but non-greasy, absorbs quickly, melts into skin — Shiseido VITAL PERFECTION”
  • Gentle and Sensitive Skin Often MentionedRarely Noted
    • “leaves skin soft and balanced — Neutrogena Ultra Gentle Daily Cleanser”
    • “calms my acne prone skin — Neutrogena Ultra Gentle Daily Cleanser”
    • “no stinging or burning — Neutrogena Oil-Free Eye Makeup Remover”
    • “No irritation — Shiseido Essential Energy Hydrating Cream”
  • Dark Spot Fading and Brightening Rarely NotedOften Mentioned
    • “Skin looks brighter, more radiant, and "glowy." — Shiseido Ultimune Power Infusing Concentrate”
    • “faded pimple marks — Shiseido White Lucent Brightening Gel Cream”
    • “Eyes look more awake — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “Spots have definitely lightened — Neutrogena Rapid Wrinkle Repair Regenerating Cream”
  • Scent and Fragrance-Free Features Sometimes NotedSometimes Noted
    • “love that it has no scent — Neutrogena Ultra Gentle Daily Cleanser”
    • “Perfect for sensitive skin — Neutrogena HYDRO BOOST WATER CREAM”
    • “Love that it's fragrance-free — Neutrogena Rapid Wrinkle Repair Regenerating Cream”
    • “Pleasant floral fragrance, relaxing, luxurious smell. — Shiseido Ultimune Power Infusing Concentrate”
  • Anti-Aging and Skin Texture Sometimes NotedSometimes Noted
    • “Smoothed out crow's feet — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “tighter jawline, lifted appearance, improved elasticity, less sagging — Shiseido VITAL PERFECTION”
    • “wrinkles look softer — Shiseido Benefiance Wrinkle Smoothing Cream Enriched”
    • “Skin is looking smoother — Neutrogena Rapid Wrinkle Repair Regenerating Cream”
  • Price and Value Sometimes NotedMostly Mentioned
    • “Jar is too small for the price — Neutrogena Hydro Boost Water Gel”
    • “Runs out quickly — Neutrogena HYDRO BOOST WATER CREAM”
    • “pump stopped working — Neutrogena COLLAGEN BANK Moisturizer”
    • “Very expensive for the size — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
  • Fragrance and Scent Sometimes NotedOften Mentioned
    • “Smell is too overpowering and lingering — Neutrogena Hydro Boost Water Gel”
    • “Scent is so off-putting — Neutrogena Rapid Wrinkle Repair Regenerating Cream”
    • “smells like sunscreen — Neutrogena COLLAGEN BANK Moisturizer”
    • “old lady smell — Shiseido Eudermine Revitalizing Essence”
  • Skin Irritation and Reactions Sometimes NotedSometimes Noted
    • “Made my face very red — Neutrogena HYDRO BOOST WATER CREAM”
    • “Burning sensation — Neutrogena Rapid Wrinkle Repair Regenerating Cream”
    • “Caused some irritation — Shiseido Bio-Performance Advanced Super Revitalizing Cream”
    • “Caused burning and redness — Shiseido Benefiance Wrinkle Smoothing Eye Cream”

Neutrogena vs Shiseido routines for dry skin

Buy Neutrogena routine · S$265.00 · 82% fitBuy Shiseido routine · S$256.58 · 74% fitSee multi-brand routine · 99% fit

Neutrogena vs Shiseido routines for oily skin

Buy Shiseido routine · S$355.43 · 82% fitBuy Neutrogena routine · S$345.78 · 77% fitSee multi-brand routine · 96% fit

Neutrogena vs Shiseido routines for combination skin

Buy Neutrogena routine · S$363.20 · 82% fitBuy Shiseido routine · S$355.43 · 82% fitSee multi-brand routine · 97% fit

Questions and answers

Neutrogena or Shiseido: which is better?

Neutrogena is better for shoppers seeking value and fragrance-free options, whereas Shiseido is better for hydration, dark spot fading, and anti-aging. Lovi finds that Neutrogena has a High routine fit for dry skin, while Shiseido has an Average routine fit for dry skin.

What is the difference between Neutrogena and Shiseido?

Neutrogena is better for fragrance-free options and value, whereas Shiseido is better for hydration and anti-aging benefits.

Neutrogena or Shiseido for dry skin?

Neutrogena is a better fit for dry skin than Shiseido, offering a High routine fit compared to Shiseido's Average fit on this page. Neutrogena also provides more fragrance-free options and is generally more affordable for daily hydration.

Neutrogena or Shiseido: which cleanser is better?

Neutrogena is better for sensitive and fragrance-free needs, as the products on this page are mostly formulated without added scent. Shiseido excels in deep cleansing and luxurious textures.

Which is more affordable, Neutrogena or Shiseido?

Neutrogena is more affordable than Shiseido, as price and value is an area where Neutrogena does better. The products on this page for Shiseido frequently receive reviews noting a high price point.

Neutrogena or Shiseido: which brand is better for reducing dark spots and brightening skin?

Shiseido does better than Neutrogena for dark spot fading and brightening according to the products on this page. Shiseido features specialized brightening items like White Lucent Brightening Gel Cream, helping improve overall skin radiance.

Which brand has more fragrance-free skincare products, Neutrogena or Shiseido?

Neutrogena has significantly more fragrance-free skincare products than Shiseido, with 35 of the 39 products on this page listing no fragrance. In contrast, only 5 of the 20 Shiseido products on this page are fragrance-free.

Neutrogena or Shiseido: which brand performs better for anti-aging and skin texture improvement?

Shiseido performs better for anti-aging and skin texture improvement based on the products on this page. Retinol, found in Neutrogena, also helps stimulate collagen accumulation in naturally aged skin.

The Journal of Investigative Dermatology, 2000Archives of Dermatology, 2007

Neutrogena or Shiseido for oily skin?

Both Neutrogena and Shiseido offer products on this page that achieve a High routine fit for oily skin. Reviewers note that Neutrogena delivers better fragrance-free features and lower prices, while Shiseido provides more luxurious textures and deep hydration.

Neutrogena or Shiseido: which moisturizer is better?

Neutrogena is better for dry skin and value, while Shiseido does better for deep hydration and anti-aging. The products on this page offer deep-cleansing and efficient cleansers from Shiseido and deeply hydrating moisturizers from Neutrogena.

Dermatologic Therapy, 2022The Journal of Investigative Dermatology, 2000

Neutrogena or Shiseido for sensitive skin?

Neutrogena is a better option for sensitive skin as Lovi rates its routine fit as High, and the products on this page offer superior gentle care with most formulas being fragrance-free. Shiseido also achieves a High routine fit for sensitive skin, but its products on this page more frequently feature added fragrance.

Neutrogena or Shiseido: which sunscreen is better?

Neutrogena offers a wider variety of sunscreens on this page, and 35 of its 39 products list no fragrance compared to only 5 of 20 for Shiseido, making Neutrogena a better option for sensitive skin.

Neutrogena or Shiseido for acne-prone skin?

Neutrogena is a better fit for acne-prone skin because the products on this page are mostly fragrance-free and excel in gentleness for sensitive and acne-prone skin, whereas Shiseido has a higher concentration of fragranced products.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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