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Good Molecules vs Shiseido

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Good Molecules and Shiseido are a 2019 American skincare brand owned by Beautylish, Inc. and an 1872 Japanese skincare brand owned by Shiseido Company, Limited, respectively. The former is widely loved for its thoughtful range of serums, moisturizers, eye products, exfoliants, and more, which are formulated with key ingredients like glycerin and hyaluronic acid, while the latter is beloved for its thoughtful array of moisturizers, cleansers, sunscreens, serums, and more, all formulated with key ingredients like glycerin. Good Molecules suits combination skin and oily acne-prone skin best, whereas the brand from Japan suits sensitive skin and mature skin best, offering gentle yet effective daily care. They differ primarily in their specific target audiences and distinct ingredient profiles, as the American line utilizes glycerin to improve skin hydration and restore barrier function alongside hyaluronic acid to lengthen the effect of wrinkle-reducing toxins, while the Japanese line relies on glycerin, which clinical study findings show significantly improved stratum corneum hydration.

Good Molecules is an American skincare brand founded in 2019 and owned by Beautylish, Inc..

beautymatter.comgoodmolecules.compitchbook.compreqin.com

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

This page compares some of the most popular Good Molecules and Shiseido products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Good Molecules vs Shiseido products

People Say

Good MoleculesShiseido
  • Deep hydration and moisture Often MentionedMostly Mentioned
    • “Immediate sensation of comfort — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — Shiseido VITAL PERFECTION”
    • “Skin feels more hydrated — Shiseido Activating Essence”
    • “skin appears smooth and supple — Good Molecules Hyaluronic Acid Serum”
  • Affordable price and great value Mostly MentionedNot noted
    • “best value for money — Good Molecules Hyaluronic Acid Serum”
    • “great value — Good Molecules Niacinamide Serum”
  • Luxurious and elegant texture Sometimes NotedOften Mentioned
    • “silky smooth, rich but non-greasy, absorbs quickly, melts into skin — Shiseido VITAL PERFECTION”
    • “Velvety, rich cream texture — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “Velvety texture — Shiseido FUTURE SOLUTION LX”
    • “absorbs almost instantly — Good Molecules Hyaluronic Acid Serum”
  • Brightening and radiant glow Sometimes NotedOften Mentioned
    • “Skin looks brighter, more radiant, and "glowy." — Shiseido Ultimune Power Infusing Concentrate”
    • “faded pimple marks — Shiseido White Lucent Brightening Gel Cream”
    • “Eyes look more awake — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “skin looks more radiant — Good Molecules Niacinamide Brightening Toner”
  • Improves skin texture and smoothness Often MentionedSometimes Noted
    • “skin looks like brand new baby skin — Good Molecules Overnight Exfoliating Treatment”
    • “Leaves skin "baby soft," "super smooth," "polished feel" — Good Molecules Pineapple Exfoliating Powder”
    • “softened fine lines — Good Molecules Gentle Retinol Cream”
    • “makes skin baby soft — Shiseido Benefiance Wrinkle Smoothing Cream Enriched”
  • Lightweight and non-greasy texture Sometimes NotedSometimes Noted
    • “absorbs quickly... zero irritation or tacky feeling — Good Molecules Discoloration Correcting Serum”
    • “absorbs instantly into skin — Good Molecules Lightweight Daily Moisturizer”
    • “Airy-soft texture — Shiseido Essential Energy Hydrating Cream”
    • “absorbs quickly — Shiseido White Lucent Brightening Gel Cream”
  • High price point Not notedMostly Mentioned
    • “Very expensive for the size — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
  • Strong fragrance and scent complaints Sometimes NotedOften Mentioned
    • “Strong bergamot smell — Good Molecules Super Peptide Serum”
    • “weird faint smell — Good Molecules Gentle Retinol Cream”
    • “smelled of glycolic acid — Good Molecules Overnight Exfoliating Treatment”
    • “old lady smell — Shiseido Eudermine Revitalizing Essence”
  • Packaging issues and design Sometimes NotedSometimes Noted
    • “Metal tube cracks — Good Molecules Yerba Mate Wake Up Eye Gel”
    • “Hole is too big — Good Molecules Pineapple Exfoliating Powder”
    • “heavy to travel — Shiseido Eudermine Revitalizing Essence”
    • “Heavy bottle but plastic pump, cannot see remaining product, straw too short to get last drops. — Shiseido Ultimune Power Infusing Concentrate”

Good Molecules vs Shiseido routines for dry skin

Buy Good Molecules routine · S$272.00 · 96% fitBuy Shiseido routine · S$256.58 · 74% fitSee multi-brand routine · 99% fit

Good Molecules vs Shiseido routines for oily skin

Buy Good Molecules routine · S$501.32 · 96% fitBuy Shiseido routine · S$355.43 · 82% fitSee multi-brand routine · 96% fit

Good Molecules vs Shiseido routines for combination skin

Buy Good Molecules routine · S$363.35 · 97% fitBuy Shiseido routine · S$355.43 · 82% fitSee multi-brand routine · 97% fit

Questions and answers

Good Molecules or Shiseido: which is better?

Good Molecules offers better value with more affordable prices and fragrance-free formulas, while Shiseido provides more luxurious textures and deep hydration. For dry skin routines, Lovi rates Good Molecules as Superior and Shiseido as Average.

What is the difference between Good Molecules and Shiseido?

Good Molecules offers a more affordable price point and great value, while Shiseido provides deep hydration and luxurious textures. Good Molecules also stands out for its fragrance-free formulas, as every product on this page lists no fragrance, whereas 15 of Shiseido's 20 products contain fragrance.

Good Molecules or Shiseido for dry skin?

Good Molecules is the better choice for dry skin, as Lovi rates its routine fit as Superior compared to Shiseido's Average. Good Molecules offers deeply hydrating and affordable moisturizers and serums that help nourish dry skin effectively.

Good Molecules or Shiseido: which cleanser is better?

Good Molecules is the better choice for cleansers because Lovi rates its Hydrating Facial Cleansing Gel as High for dry and sensitive skin, whereas Shiseido cleansers range from Low to Caution for those skin types.

Which is more affordable, Good Molecules or Shiseido?

Good Molecules is more affordable, as reviewers mention it offers affordable and great value serums and moisturizers. In contrast, reviewers note that Shiseido has a high price point.

Which brand has products that are entirely free of fragrance according to the ingredients lists?

Good Molecules has products that are entirely free of fragrance on this page, as every single item lists no fragrance in its ingredients.

How do the founding years and countries of origin compare between Good Molecules and Shiseido?

Good Molecules was founded in the United States in 2019, whereas Shiseido is a much older brand founded in Japan in 1872.

Which brand performs better for providing deep hydration and moisture according to review themes?

Shiseido performs better for providing deep hydration and moisture according to the review themes.

Good Molecules or Shiseido for oily skin?

Good Molecules is a Superior fit for oily skin, whereas Shiseido is a High fit. Reviewers note that Good Molecules offers affordable and great value serums, while Shiseido products often feature strong fragrances.

Good Molecules or Shiseido: which moisturizer is better?

Good Molecules is better for moisturizers because it offers affordable and hydrating options with zero fragrance across its products. Reviewers highlight Good Molecules for its affordable price and great value, whereas Shiseido is often noted for a high price point and strong fragrance complaints.

Good Molecules or Shiseido for sensitive skin?

Good Molecules is a better fit for sensitive skin, offering a Superior routine fit compared to Shiseido's High fit on this page. Good Molecules also has the advantage of listing no fragrance across its products.

Good Molecules or Shiseido: which sunscreen is better?

Good Molecules offers a superior fit for dry sensitive skin, dry skin, sensitive skin, skin with dark spots, and mature skin with its Sheer Mineral Sunscreen SPF 30. In contrast, Shiseido features options like the Benefiance Wrinkle Smoothing Day Cream and Essential Energy Hydrating Day Cream, though reviewers frequently mention a strong fragrance.

Good Molecules or Shiseido for acne-prone skin?

Good Molecules has a Superior routine fit for acne-prone skin, while Shiseido has a High routine fit. Reviewers mention that Good Molecules offers very gentle serums, though some note occasional breakouts.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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