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Purito vs Paula's Choice

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and Paula's Choice are two skincare brands offering products such as serums, cleansers, moisturizers, and toners. Founded in 2017, the Korean brand is built upon gentle and effective formulas, while the American brand, founded in 1995, builds its products around hyaluronic acid, glycerin, and vitamin c. Both brands suit dry skin best, though the former also suits dry sensitive skin and the latter fits oily acne-prone skin. They differ in their core approach, with the former providing a steady and soothing daily care experience and the latter utilizing ingredients like glycerin to significantly increase skin hydration and restore barrier function.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

preqin.comtracxn.commk.co.krv.daum.net

Paula's Choice is an American skincare brand founded in 1995 and owned by Unilever since 2021.

unilever.comtracxn.com

This page compares some of the most popular Purito and Paula's Choice products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs Paula's Choice products

People Say

PuritoPaula's Choice
  • Lightweight and non-greasy texture Mostly MentionedMostly Mentioned
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
    • “Provides an internal level of hydration without leaving any heavy finish. — Paula's Choice Skin Balancing Pore-Reducing Toner”
    • “Absorbs quickly and leaves no greasy residue behind. — Paula's Choice Clear Oil-Free Moisturizer”
  • Soothing and calming Mostly MentionedSometimes Noted
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
    • “helped calm down my acne — Purito Mighty Bamboo Panthenol Cream”
    • “calmed redness immediately — Paula's Choice 10% Azelaic Acid Booster”
  • Skin barrier and texture repair Rarely NotedMostly Mentioned
    • “skin becomes very smooth — Paula's Choice 1% Retinol Treatment”
    • “skin is insanely soft — Paula's Choice Weightless Body Treatment 2% BHA”
    • “skin never been this silky — Paula's Choice Skin-Smoothing Retinol Body Treatment”
    • “strengthens moisture barrier — Purito Mighty Bamboo Panthenol Cream”
  • Acne-safe and clear skin Sometimes NotedOften Mentioned
    • “cleared my bumps — Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant”
    • “Helped clear my cystic acne — Paula's Choice CLEAR Pore Normalizing Cleanser”
    • “heals blemishes faster — Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant”
    • “completely transparent — Purito Daily Soft Touch Sunscreen”
  • Fragrance-free and gentle formula Often MentionedSometimes Noted
    • “non-stinging — Purito Centella Unscented Toner”
    • “no stinging on sensitive skin — Purito Centella Unscented Serum”
    • “doesn't dry out my skin — Purito From Green Cleansing Oil”
    • “Finally a vitamin C product I can use — Paula's Choice 25% Vitamin C + Glutathione Clinical Serum”
  • Glass skin and radiant finish Rarely NotedOften Mentioned
    • “visible glow — Paula's Choice C15 Super Booster”
    • “Discoloration almost gone — Paula's Choice 25% Vitamin C + Glutathione Clinical Serum”
    • “spots barely visible — Paula's Choice Skin-Smoothing Retinol Body Treatment”
    • “gives dewy, glowy glass skin — Purito Mighty Bamboo Panthenol Cream”
  • High price point and poor value Not notedMostly Mentioned
    • “surprisingly small bottle — Paula's Choice Skin-Smoothing Retinol Body Treatment”
  • Unpleasant smell, scent or oil issue Sometimes NotedOften Mentioned
    • “metallic scent — Purito Pure Vitamin C Serum”
    • “smells like cooking oil — Purito From Green Cleansing Oil”
    • “Strong herbal smell — Purito Wonder Releaf Centella Eye Cream”
    • “smells like grain — Paula's Choice 10% Azelaic Acid Booster”
  • Insufficient moisture or hydration Often MentionedRarely Noted
    • “Not hydrating enough for winter. — Paula's Choice Clear Oil-Free Moisturizer”
    • “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”
  • Caused breakouts and purging Sometimes NotedSometimes Noted
    • “caused cystic acne — Purito From Green Cleansing Oil”
    • “gave me tiny whiteheads — Purito Centella Unscented Serum”
    • “skin purged — Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant”
    • “causing red acne — Paula's Choice 1% Retinol Treatment”

Purito vs Paula's Choice routines for dry skin

Buy Paula's Choice routine · S$289.57 · 95% fitBuy Purito routine · S$115.66 · 93% fitSee multi-brand routine · 99% fit

Purito vs Paula's Choice routines for oily skin

Buy Paula's Choice routine · S$531.12 · 91% fitBuy Purito routine · S$210.91 · 86% fitSee multi-brand routine · 96% fit

Purito vs Paula's Choice routines for combination skin

Buy Paula's Choice routine · S$393.15 · 92% fitBuy Purito routine · S$210.51 · 89% fitSee multi-brand routine · 97% fit

Questions and answers

Purito or Paula's Choice: which is better?

Both brands are great, but Purito stands out for soothing, fragrance-free gentle formulas, while Paula's Choice is better for acne-safe care and skin barrier repair. Niacinamide may help reduce pigmentation.

The British Journal of Dermatology, 2002

What is the difference between Purito and Paula's Choice?

Purito stands out for its soothing and calming formulas and gentle, fragrance-free options. Paula's Choice delivers superior results for skin barrier and texture repair as well as acne-safe care.

Purito or Paula's Choice for dry skin?

Both Purito and Paula's Choice fit dry skin at a Superior level through their brand-focused routines. Reviewers note that Purito excels in soothing and calming, while Paula's Choice is favored for skin barrier and texture repair.

Purito or Paula's Choice: which moisturizer is better?

Both Purito and Paula's Choice offer fragrance-free moisturizers, but Purito stands out for its lightweight, soothing formulas that reviewers frequently praise for calming sensitive and dry skin. Paula's Choice provides specialized options like the Clinical Ceramide-Enriched Firming Moisturizer that helps support the skin barrier using ingredients such as ceramides.

Which is more affordable, Purito or Paula's Choice?

Purito is more affordable, whereas reviewers note that Paula's Choice has a high price point and poor value.

Purito or Paula's Choice: which brand is better for skin barrier and texture repair?

Paula's Choice does better for skin barrier and texture repair. Niacinamide helps control skin aging and pigmentation, and sodium hyaluronate improves skin quality and signs of skin aging.

Antioxidants, 2021Dermatologic Therapy, 2022

Purito or Paula's Choice: which is better for soothing and calming the skin?

Purito does better for soothing and calming the skin, offering gentle, fragrance-free moisturizers and serums that reviewers frequently praise for their calming effects. Paula's Choice focuses more heavily on skin barrier repair and acne management.

Purito or Paula's Choice: which brand is better for achieving glass skin and a radiant finish?

Paula's Choice is better for achieving glass skin and a radiant finish, as the products on this page outperform Purito in this area. Niacinamide helps reduce cutaneous pigmentation and suppress melanosome transfer.

The British Journal of Dermatology, 2002

Purito or Paula's Choice for oily skin?

Paula's Choice is better for oily skin, offering a Superior routine fit compared to Purito's High fit level. Paula's Choice products on this page help manage oil and blemishes effectively using targeted ingredients.

Purito or Paula's Choice: which sunscreen is better?

Purito offers the Daily Soft Touch Sunscreen, which achieves a Superior Lovi fit level for dry skin, dry sensitive skin, skin with dark spots, sensitive skin, and acne-prone skin, while Paula's Choice features the Youth-Extending Daily Hydrating Fluid SPF 50, achieving a High fit level for dry skin, combination skin, and dry sensitive skin. Both brands list no fragrance in their sunscreen ingredients on these pages.

Purito or Paula's Choice for sensitive skin?

Both Purito and Paula's Choice achieve a Superior Lovi fit level for sensitive skin. Purito is noted for being fragrance-free and gentle, while Paula's Choice offers advanced skin barrier and texture repair.

Purito or Paula's Choice for acne-prone skin?

Paula's Choice is a better fit for acne-prone skin, offering a Superior routine compared to Purito's High fit. The products on this page for Paula's Choice excel in acne safety and clear skin, and topical niacinamide may help control skin aging and pigmentation.

The British Journal of Dermatology, 2002Antioxidants, 2021

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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