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Anua vs Kiehl's

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Anua and Kiehl's are two skincare brands offering thoughtful selections of moisturizers, toners, serums, and cleansers. The Korean brand features hyaluronic acid, heartleaf, and niacinamide to suit oily acne-prone and combination skin best, while the American brand relies on glycerin and squalane to benefit dry skin and skin with dark spots. Ultimately, the former highlights targeted blemish and soothing care, whereas the latter focuses heavily on moisture retention and barrier restoration.

Anua is a Korean skincare brand founded in 2019 and owned by The Founders Inc..

prnewswire.comkedglobal.comtracxn.comv.daum.net

Kiehl's is an American skincare brand founded in 1851 and owned by L'Oréal S.A. since 2000.

loreal.comen.wikipedia.org

This page compares some of the most popular Anua and Kiehl's products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Anua vs Kiehl's products

People Say

AnuaKiehl's
  • Hydration and Moisture Mostly MentionedMostly Mentioned
    • “complexion feels so plump — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
    • “leaves skin plump — Anua Rice 70 Glow Milky Toner”
    • “Keeps skin moisturized for 24+ hours — Kiehl's Ultra Facial Cream”
    • “Feels like a drink of water — Kiehl's Hydro-Plumping Serum Concentrate”
  • Texture and Lightweight Feel Mostly MentionedMostly Mentioned
    • “melts into skin — Anua Heartleaf Silky Moisture Sun Cream”
    • “Feels like water, not heavy oil — Anua Heartleaf Pore Control Cleansing Oil”
    • “feels like nothing — Kiehl's Better Screen UV Serum”
    • “absorbs instantly without residue — Kiehl's Ultra Facial Oil-Free Gel Cream”
  • Brightening and Dark Spots Often MentionedOften Mentioned
    • “Significant reduction in hyperpigmentation from acne scarring. — Anua Niacinamide 10% + TXA 4% Serum”
    • “Gives a nice healthy glow — Anua PEACH 70% NIACINAMIDE SERUM”
    • “Acne marks are gone — Kiehl's Clearly Corrective™ Dark Spot Solution”
    • “woke up glowing — Kiehl's Midnight Recovery Concentrate”
  • Sensitive Skin Care Often MentionedOften Mentioned
    • “Calms my redness instantly — Anua Heartleaf 77% Soothing Toner”
    • “calmed my red spots — Anua Heartleaf 77% Clear Pad”
    • “experienced zero irritation — Kiehl's Retinol Skin-Renewing Daily Micro-Dose Serum”
    • “fragrance-free — Kiehl's Ultra Facial Cream”
  • Skin Smoothing and Texture Often MentionedSometimes Noted
    • “Skin feels super smooth — Anua PEACH 70% NIACINAMIDE SERUM”
    • “skin feels so smooth — Anua BHA 2% Gentle Exfoliating Toner”
    • “leaves skin feeling silky — Kiehl's Powerful-Strength Line-Reducing Concentrate”
    • “skin feels smoother — Kiehl's Retinol Skin-Renewing Daily Micro-Dose Serum”
  • Glow and Radiance Sometimes NotedSometimes Noted
    • “glass-like glow — Anua Rice 70 Glow Milky Toner”
    • “glassy skin look — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
    • “beautiful glow — Anua Heartleaf Silky Moisture Sun Cream”
    • “Skin looks noticeably more plump — Kiehl's Hydro-Plumping Serum Concentrate”
  • Price and Value Rarely NotedMostly Mentioned
    • “price feels way too high — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
    • “small size, the price is expensive — Anua Rice Enzyme Brightening Cleansing Powder”
    • “bottle too small — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
    • “pricy daily staple — Kiehl's Ultra Facial Cream”
  • Breakouts and Acne Often MentionedSometimes Noted
    • “caused cystic acne — Kiehl's Midnight Recovery Concentrate”
    • “cystic acne for some — Kiehl's Ultra Facial Cream”
    • “developed tiny white bumps — Kiehl's Creamy Eye Treatment with Avocado”
    • “Wrecked my skin barrier — Anua Heartleaf Pore Control Cleansing Oil”
  • Sticky or Greasy Finish Sometimes NotedSometimes Noted
    • “Left such a gross tacky finish that refused to dry. — Anua Niacinamide 10% + TXA 4% Serum”
    • “leaves a tacky finish — Anua BHA 2% Gentle Exfoliating Toner”
    • “oil slick in summer — Kiehl's Ultra Facial Cream”
    • “too radiant for oily skin — Kiehl's Better Screen UV Serum”

Anua vs Kiehl's routines for dry skin

Buy Kiehl's routine · SAR 2,309.98 · 84% fitBuy Anua routine · SAR 599.64 · 78% fitSee multi-brand routine · 96% fit

Anua vs Kiehl's routines for oily skin

Buy Anua routine · SAR 508.48 · 81% fitBuy Kiehl's routine · SAR 2,172.23 · 80% fitSee multi-brand routine · 97% fit

Anua vs Kiehl's routines for combination skin

Buy Kiehl's routine · SAR 2,149.18 · 83% fitBuy Anua routine · SAR 494.34 · 82% fitSee multi-brand routine · 97% fit

Questions and answers

Anua or Kiehl's: which is better?

Anua and Kiehl's are both a High fit for dry, oily, combination, sensitive, mature, dark spot, dry sensitive, and oily acne-prone skin, but Anua is a High fit for acne-prone skin while Kiehl's is an Average fit. Anua delivers better results for glow and radiance, and reviewers mention that Kiehl's has a higher price point.

What is the difference between Anua and Kiehl's?

Anua and Kiehl's both offer high routine fit levels across major skin types, but Anua stands out for glow and radiance while Kiehl's is noted for deep hydration. Anua is also favored for its lower price point, whereas Kiehl's products on this page have a higher price point.

Anua or Kiehl's for dry skin?

Both Anua and Kiehl's offer a High routine fit for dry skin with the products on this page. Reviewers note that Anua provides glowing toners while Kiehl's delivers deep hydration, and topical hyaluronic acid helps improve skin quality and signs of aging.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022

Anua or Kiehl's: which cleanser is better?

Both Anua and Kiehl's offer highly rated cleansers tailored to different skin concerns, with Anua featuring options like the Heartleaf Pore Control Cleansing Oil and Kiehl's providing favorites like the Calendula Deep Cleansing Foaming Face Wash.

Which is more affordable, Anua or Kiehl's?

Anua is more affordable than Kiehl's, as reviewers frequently note a high price point for Kiehl's while Anua wins on price and value.

Anua or Kiehl's for dark spots: which is better?

Anua and Kiehl's perform equally well for skin with dark spots, as the products on this page for both brands achieve a High fit level for this skin concern. Both brands feature niacinamide and vitamin C ingredients that help reduce cutaneous pigmentation and support skin brightening.

The British Journal of Dermatology, 2002Antioxidants, 2021

Which brand offers more products with no fragrance?

Anua offers more products with no fragrance on the products page, as every single product listed for the brand contains no fragrance in its ingredients. Kiehl's also features many fragrance-free options, though a small number of its items include fragrance.

Anua or Kiehl's for routine fit in acne-prone skin?

Anua has a High routine fit for acne-prone skin, while Kiehl's has an Average fit.

Anua or Kiehl's for oily skin?

Both Anua and Kiehl's offer a High routine fit for oily skin based on the products on this page. Reviewers note that Anua provides lightweight toners and brightening serums, while Kiehl's features non-greasy moisturizers and gentle serums.

Anua or Kiehl's: which moisturizer is better?

Both Anua and Kiehl's offer moisturizers with a high fit for various skin types, but Anua is noted for its focus on barrier support and soothing ingredients like heartleaf. Reviewers indicate that Anua provides great value, while Kiehl's often comes with a higher price point.

Anua or Kiehl's for sensitive skin?

Both Anua and Kiehl's are a High fit for sensitive skin among the products on this page. Reviewers note that both brands offer gentle serums, while Anua also provides gentle, non-irritating toners.

Anua or Kiehl's: which sunscreen is better?

Both Anua and Kiehl's offer sunscreens on this page that rate High for skin with dark spots, combination skin, and sensitive skin. Lovi rates the Anua Heartleaf Silky Moisture Sun Cream as High for dry skin and oily acne-prone skin, while the Kiehl's Better Screen UV Serum is rated Average for those same skin types.

Anua or Kiehl's for acne-prone skin?

Anua has a High fit for acne-prone skin, whereas Kiehl's has an Average fit. Anua offers targeted products that help soothe and manage blemishes.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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