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BYOMA vs the purest

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and the purest are two carefully crafted skincare lines designed to support everyday skin health through thoughtful formulations. The British brand relies on nourishing tri-ceramide and squalane within its moisturizers, toners, cleansers, and serums, suiting dry and dry sensitive skin best with barrier-repairing benefits. Meanwhile, the purest is deeply cherished for its gentle moisturizers and mild, understated performance that suits sensitive, dry, and combination skin best. While both offer reliable daily support for acne-prone skin, BYOMA stands out with targeted solutions like its Balancing Face Mist, Brightening Toner, and Melting Balm Cleanser for dark spots and mature skin.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

cosmeticsbusiness.com

This page compares some of the most popular BYOMA and the purest products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs the purest products

BYOMA vs the purest moisturizers

Questions and answers

BYOMA or the purest: which is better?

BYOMA offers a much larger selection of products on this page with mostly High or Superior Lovi fit levels across skin types, whereas the purest features only one product with generally lower fit levels. Reviewers note that BYOMA products provide barrier-strengthening and instantly hydrating benefits.

What is the difference between BYOMA and the purest?

BYOMA offers seventeen products on this page with mostly superior or high Lovi fit levels across skin types, whereas the purest features only one moisturizer with lower fit levels for most skin types. BYOMA products on this page are largely fragrance-free, while the single product from the purest includes fragrance.

BYOMA or the purest: which moisturizer is better?

For moisturizers, BYOMA generally achieves a Superior or High Lovi fit across multiple skin types on this page, whereas the purest has only one solutions moisturizer reaching a High fit for sensitive skin and lower fits for most other skin types. BYOMA's moisturizers heavily feature barrier-strengthening ingredients like ceramides and squalane.

Which is more affordable, BYOMA or the purest?

The provided page facts do not contain pricing information, so it is not possible to determine whether BYOMA or the purest is more affordable based on this page.

Which causes fewer breakouts, BYOMA or the purest?

BYOMA is a better option for acne-prone skin, as the products on this page achieve a High Lovi fit for acne-prone skin, whereas the purest solutions moisturizer has a Low Lovi fit for acne-prone skin. Reviewers sometimes note breakouts and acne with BYOMA, but the purest has no listed acne-focused products or routines.

How does the founding year and parent company of BYOMA compare to the purest?

BYOMA was founded in 2022 in the United Kingdom and is owned by Bansk Group, whereas the purest was founded in 2020 and is owned by Evly Pharma Cosmetics.

Which brand offers a wider variety of products, BYOMA or the purest?

BYOMA offers a wider variety of products on this page, featuring 17 items that span moisturizers, cleansers, toners, and serums, whereas the purest includes only one product. Lovi rates multiple BYOMA products with Superior fit levels across several skin types.

How do the fragrance-free options differ between BYOMA and the purest?

BYOMA offers 16 fragrance-free products on the products on this page, whereas the purest provides none. Lovi rates the BYOMA range with Superior or High fit levels across multiple skin types, while the single product from the purest is unfragranced and receives lower fit ratings.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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