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BYOMA vs the purest

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and the purest are two carefully crafted skincare lines designed to support everyday skin health through thoughtful formulations. The British brand relies on nourishing tri-ceramide and squalane within its moisturizers, toners, cleansers, and serums, suiting dry and dry sensitive skin best with barrier-repairing benefits. Meanwhile, the purest is deeply cherished for its gentle moisturizers and mild, understated performance that suits sensitive, dry, and combination skin best. While both offer reliable daily support for acne-prone skin, BYOMA stands out with targeted solutions like its Balancing Face Mist, Brightening Toner, and Melting Balm Cleanser for dark spots and mature skin.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

cosmeticsbusiness.com

This page compares some of the most popular BYOMA and the purest products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs the purest products

BYOMA vs the purest moisturizers

Questions and answers

BYOMA or the purest: which is better?

BYOMA offers a much wider range of products on this page, fitting dry, dry sensitive, and mature skin best with a Superior Lovi fit level. In contrast, the purest lists only a single product, which has at best a High Lovi fit for sensitive skin.

What is the difference between BYOMA and the purest?

BYOMA offers a wide range of products that feature key ingredients like ceramides and squalane, with Lovi fit levels reaching Superior for dry skin, whereas the purest features only a single product on this page with a fragrance and lower Lovi fit levels for most skin types.

BYOMA or the purest: which moisturizer is better?

For moisturizers, BYOMA offers multiple options with a Superior Lovi fit for dry skin, whereas the purest solutions moisturizer receives an Average fit level for dry skin. Reviewers mostly mention that BYOMA features lightweight, fast-absorbing, and barrier-strengthening moisturizers.

Which is more affordable, BYOMA or the purest?

The provided page facts do not contain pricing information, so a comparison of affordability between BYOMA and the purest cannot be made from this data.

Which causes fewer breakouts, BYOMA or the purest?

BYOMA offers a much wider range of products with various Lovi fit levels for acne-prone skin, whereas the purest features only one product on this page, which has a Low Lovi fit level for acne-prone skin. Reviewers sometimes note breakouts and acne as an issue with BYOMA products.

Between BYOMA and the purest, which brand was founded earlier and in what year?

Between BYOMA and the purest, the purest was founded earlier in 2020, while BYOMA was founded in 2022.

How many products are listed for BYOMA compared to the purest on the comparison page?

BYOMA features 17 products on this page, whereas the purest lists only 1 product.

Which brand offers a greater variety of fragrance-free products between BYOMA and the purest?

BYOMA offers a greater variety of fragrance-free options, with 16 of the 17 products on this page listing no fragrance. In contrast, the purest lists fragrance in its single product featured here.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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