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SKIN1004 vs the purest

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

SKIN1004 and the purest are two distinct skincare lines known for thoughtful formulations tailored to differing dermal needs. The Korean brand SKIN1004 features toners, moisturizers, sunscreens, and masks built around centella asiatica, hyaluronic acid, and niacinamide, suiting combination and oily skin best. Meanwhile, the purest is deeply cherished for its gentle moisturizers and mild compositions that suit sensitive, dry, and combination skin best. Both brands differ primarily in their core strengths, as the former targets blemishes, hydration, and aging with specific active ingredients, while the latter offers reliable daily support through consistent, understated performance.

SKIN1004 is a Korean skincare brand founded in 2012 and owned by Goodai Global Inc. since 2024.

mk.co.krpitchbook.comtracxn.comgoodai-global.com

This page compares some of the most popular SKIN1004 and the purest products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular SKIN1004 vs the purest products

Questions and answers

SKIN1004 or the purest: which is better?

SKIN1004 offers a much wider range of fragrance-free products with High or Superior Lovi fit levels across multiple skin types, whereas the purest features only a single moisturizer with fragrance and lower fit for most skin types. SKIN1004 products use key ingredients like hyaluronic acid, which helps with skin quality and aging, and niacinamide, which may reduce pigmentation.

Antioxidants, 2021Dermatologic Therapy, 2022

What is the difference between SKIN1004 and the purest?

SKIN1004 is a South Korean brand founded in 2012 offering a wide range of fragrance-free products that fit best on combination, oily, and sensitive skin, whereas the purest was founded in 2020 by Evly Pharma Cosmetics and features fragrance in its products on this page.

SKIN1004 or the purest: which moisturizer is better?

For moisturizers, SKIN1004 products on this page achieve High fits for multiple skin types, whereas the purest solutions moisturizer mostly shows Low to Average fits. SKIN1004 features fragrance-free formulas with key ingredients like hyaluronic acid, which helps with skin hydration.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022

Which is more affordable, SKIN1004 or the purest?

This page does not compare prices or list costs for either SKIN1004 or the purest, so it is not possible to determine which brand is more affordable.

Which causes fewer breakouts, SKIN1004 or the purest?

SKIN1004 is more likely to help with breakouts, as the products on this page achieve a Superior fit for acne-prone skin, while the purest lists a Low fit for acne-prone skin.

How do the founding years and corporate ownerships of SKIN1004 and the purest compare?

SKIN1004 was founded in South Korea in 2012 and has been owned by Goodai Global Inc. since 2024, whereas the purest was founded in 2020 and is owned by Evly Pharma Cosmetics.

Which of the two brands offers fragrance-free products across its range, SKIN1004 or the purest?

SKIN1004 offers fragrance-free products across the products on this page, whereas the purest includes fragrance in its formulations.

What are the specific skin types that SKIN1004 fits best according to its brand-focused routines?

According to its brand-focused routines, SKIN1004 fits combination skin, oily skin, and sensitive skin best. The products on this page are fragrance-free.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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