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BYOMA vs the purest

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and the purest are two carefully crafted skincare lines designed to support everyday skin health through thoughtful formulations. The British brand relies on nourishing tri-ceramide and squalane within its moisturizers, toners, cleansers, and serums, suiting dry and dry sensitive skin best with barrier-repairing benefits. Meanwhile, the purest is deeply cherished for its gentle moisturizers and mild, understated performance that suits sensitive, dry, and combination skin best. While both offer reliable daily support for acne-prone skin, BYOMA stands out with targeted solutions like its Balancing Face Mist, Brightening Toner, and Melting Balm Cleanser for dark spots and mature skin.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

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This page compares some of the most popular BYOMA and the purest products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs the purest products

BYOMA vs the purest moisturizers

Questions and answers

BYOMA or the purest: which is better?

BYOMA is a better fit overall, offering multiple fragrance-free products on this page such as the Moisturizing Rich Cream with a Superior Lovi fit level for dry skin. In contrast, the purest features only one product on this page, which contains fragrance and achieves at best a High Lovi fit level for sensitive skin.

What is the difference between BYOMA and the purest?

BYOMA offers a much wider range of 17 products with mostly fragrance-free formulas that Lovi rates as Superior or High for dry and sensitive skin, whereas the purest features only a single solutions moisturizer. Reviewers note that BYOMA's products help strengthen the skin barrier with ingredients like a tri-ceramide complex and squalane.

BYOMA or the purest: which moisturizer is better?

For moisturizers, BYOMA offers multiple options with High to Superior Lovi fit levels across skin types, such as the Moisturizing Rich Cream having a Superior fit for dry skin, whereas the purest solutions moisturizer has only an Average fit for dry skin and Low fit for combination and oily skin.

Which is more affordable, BYOMA or the purest?

The provided page facts do not contain pricing information to determine whether BYOMA or the purest is more affordable.

Which causes fewer breakouts, BYOMA or the purest?

BYOMA has several products on this page with High Lovi fit levels for acne-prone skin, whereas the purest has an acne-prone skin fit level of Low. BYOMA reviewers sometimes note breakouts and acne as an issue, but its products on this page are generally better suited for acne-prone skin than the purest.

Which brand has been on the market longer, BYOMA or the purest?

BYOMA has been on the market longer, having been founded in 2022 compared to the purest, which was founded in 2020.

How does the product variety and count compare between BYOMA and the purest?

BYOMA offers a much larger variety of seventeen products on this page, whereas the purest features only one product.

Which of the two brands offers products with fragrance-free options?

BYOMA offers products on this page with fragrance-free options, as 16 of its 17 products list no fragrance. In contrast, the purest lists fragrance in its solutions product.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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