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Beauty of Joseon vs the purest

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and the purest are gentle skincare brands defined by thoughtful formulations. Beauty of Joseon is loved for serums, masks, moisturizers, and sunscreens featuring niacinamide, glycerin, and hyaluronic acid, while the purest is deeply cherished for its gentle moisturizers. The former suits sensitive and dry sensitive skin best, whereas the latter suits sensitive, dry, and combination skin best. They differ primarily in their specific targeted solutions, with the first brand addressing acne, dark spots, and mature skin through distinct star products, and both brands offering reliable daily support.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

This page compares some of the most popular Beauty of Joseon and the purest products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs the purest products

Questions and answers

Beauty of Joseon or the purest: which is better?

Beauty of Joseon offers a much wider range of fragrance-free products on this page, with Lovi fit levels reaching Superior for dry skin, sensitive skin, and skin with dark spots. Niacinamide in these formulas helps reduce cutaneous pigmentation and manage skin aging.

The British Journal of Dermatology, 2002Antioxidants, 2021

What is the difference between Beauty of Joseon and the purest?

Beauty of Joseon offers a much wider range of products that are entirely fragrance-free, with Lovi rating them as a High or Superior fit for sensitive and dry sensitive skin. In contrast, the purest features a very limited selection on this page, and its products may contain fragrance.

Beauty of Joseon or the purest: which moisturizer is better?

For moisturizers, Beauty of Joseon generally offers higher Lovi fit levels across various skin types compared to the purest, featuring options like the Dynasty Cream and Red Bean Water Gel. Additionally, topical niacinamide helps reduce cutaneous pigmentation and signs of aging.

The British Journal of Dermatology, 2002Antioxidants, 2021

Which is more affordable, Beauty of Joseon or the purest?

The products on this page for Beauty of Joseon and the purest do not provide pricing information to determine which brand is more affordable.

Which causes fewer breakouts, Beauty of Joseon or the purest?

Beauty of Joseon offers a wide variety of products on this page rated High or Superior for acne-prone skin, whereas the purest solutions moisturizer has a Low fit level for acne-prone skin. However, reviewers note that some Beauty of Joseon products may occasionally cause breakouts.

Between Beauty of Joseon and the purest, which brand offers fragrance-free products?

Between the two brands, Beauty of Joseon stands out because every product on this page lists no fragrance in its ingredients. In contrast, the purest includes fragrance in its formulations.

Which brand has been on the market longer, Beauty of Joseon or the purest?

Beauty of Joseon has been on the market longer, having been founded in South Korea in 2016 compared to the purest, which was founded in 2020.

Which brand offers a larger variety of products for dry skin according to the Lovi fit levels?

Beauty of Joseon offers a much larger variety of products for dry skin on this page, with multiple items achieving High or Superior Lovi fit levels. In contrast, the purest lists only one moisturizer for dry skin, which receives an Average Lovi fit level.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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