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BYOMA vs the purest

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and the purest are skincare lines known for thoughtfully formulated moisturizers, cleansers, toners, and serums. BYOMA incorporates a proprietary tri-ceramide complex and squalane, suiting acne-prone and mature skin best, while the purest is deeply cherished for gentle moisturizers and mild formulas that suit sensitive, dry, and combination skin best. Both brands differ because the former features advanced formulations addressing specific concerns like dark spots, whereas the latter earns praise through consistent, understated performance that offers reliable daily support for acne-prone skin.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

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This page compares some of the most popular BYOMA and the purest products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs the purest products

BYOMA vs the purest moisturizers

Questions and answers

BYOMA or the purest: which is better?

BYOMA fits a wider variety of skin types better than the purest, as the products on this page achieve mostly High and Superior Lovi fit levels across skin types like dry, sensitive, and acne-prone skin. Reviewers also note that BYOMA offers barrier-strengthening, lightweight, and instantly hydrating moisturizers.

What is the difference between BYOMA and the purest?

BYOMA offers a wide range of seventeen products with generally High to Superior Lovi fit levels across most skin types, whereas the purest features only one product with mostly Average to Low Lovi fit levels. Reviewers note that BYOMA products focus on barrier-strengthening, lightweight, and instantly hydrating moisturizers.

BYOMA or the purest: which moisturizer is better?

When comparing moisturizers, BYOMA generally offers superior or high Lovi fit levels across most skin types like dry, sensitive, and mature skin, whereas the purest solutions moisturizer shows lower fit levels for many skin types. Reviewers frequently note that BYOMA provides lightweight, fast-absorbing moisturizers that strengthen the skin barrier.

Which is more affordable, BYOMA or the purest?

The provided page facts do not contain pricing information to determine whether BYOMA or the purest is more affordable.

Which causes fewer breakouts, BYOMA or the purest?

For breakouts, BYOMA is generally a better option because the products on this page often fit acne-prone skin well with a High fit level, whereas the purest only offers a single solutions moisturizer which has a Low fit level for acne-prone skin.

Between BYOMA and the purest, which brand offers more fragrance-free skincare products?

BYOMA offers far more fragrance-free skincare options, with 16 out of 17 products on this page listing no fragrance. In contrast, the purest lists fragrance in the single product featured on its page.

How does the founding year and parent company of BYOMA compare to the purest?

BYOMA was founded in 2022 in the United Kingdom and is owned by Bansk Group, whereas the purest was founded in 2020 and is owned by Evly Pharma Cosmetics.

Which brand has a wider variety of products tailored for acne-prone skin and mature skin?

BYOMA has a much wider variety of products on this page tailored for acne-prone skin and mature skin, with multiple items reaching High or Superior Lovi fit levels for both skin types. In comparison, the purest features only one product on this page, which has an Average or Low fit for those skin concerns.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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