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The Ordinary vs the purest

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary and the purest are popular skincare lines offering reliable daily support through thoughtfully composed formulas. The Ordinary is known for serums, moisturizers, cleansers, toners, and more, built around hyaluronic acid, glycerin, and squalane, while the purest is deeply cherished for its gentle moisturizers. Both brands suit sensitive and dry skin best, though the Canadian brand also accommodates combination, acne-prone, dark spot, and mature skin with targeted acids. They differ primarily in their exact product variety and ingredient focuses, with the Estée Lauder-owned brand utilizing specific actives like niacinamide and lactic acid for targeted concerns.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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This page compares some of the most popular The Ordinary and the purest products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The Ordinary vs the purest products

The Ordinary vs the purest moisturizers

Questions and answers

The Ordinary or the purest: which is better?

The products on this page from The Ordinary generally offer a better and wider fit across different skin types than the purest. Lovi rates The Ordinary as a High or Superior fit for sensitive, dry sensitive, and oily skin, while the products on this page from the purest fit only sensitive skin well.

What is the difference between The Ordinary and the purest?

The Ordinary offers a much larger variety of fragrance-free skincare products on this page and fits sensitive, dry sensitive, and oily skin best, while the purest features only one product which contains fragrance. Reviewers often praise The Ordinary for its affordable and texture-smoothing serums, though sticky finishes and pilling are sometimes noted.

The Ordinary or the purest: which moisturizer is better?

The products on this page show that The Ordinary offers significantly more moisturizer options with a High or Superior Lovi fit across various skin types compared to the purest.

Which is more affordable, The Ordinary or the purest?

The products on this page for The Ordinary offer affordable and great value serums, while the purest does not feature price advantages in its range.

Which causes fewer breakouts, The Ordinary or the purest?

The Ordinary offers multiple acne-clearing serums and a wide range of products on this page rated with a High or Superior fit for acne-prone skin, whereas the purest features only one moisturizer that has a Low fit for acne-prone skin.

When was The Ordinary founded compared to the purest?

The Ordinary was founded in 2016, whereas the purest was founded in 2020.

Which brand offers a wider variety of cleansers and serums, The Ordinary or the purest?

The Ordinary offers a much wider variety of cleansers and serums across the products on this page compared to the purest, which only lists a single moisturizer.

How do the fragrance-free options compare between The Ordinary and the purest?

The products on this page from The Ordinary are entirely fragrance-free, whereas the purest includes fragrance in its options.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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