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BYOMA vs the purest

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and the purest are thoughtfully formulated skincare brands offering gentle cleansers, toners, serums, and moisturizers. BYOMA incorporates tri-ceramide and squalane to improve barrier hydration, fight oxidative stress, and boost collagen, while the purest features mild compositions that earn praise through consistent performance. The former suits mature skin and dark spots best, whereas the latter suits sensitive, dry, and combination skin, alongside offering reliable daily support for acne-prone skin. Both brands differ primarily in their core active ingredients and targeted skin concerns.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

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This page compares some of the most popular BYOMA and the purest products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs the purest products

BYOMA vs the purest moisturizers

Questions and answers

BYOMA or the purest: which is better?

BYOMA offers a much broader range of 17 products with various Lovi fit levels across skin types, whereas the purest only lists one product on this page. Most BYOMA products on this page list no fragrance and feature key ingredients like ceramides and glycerin.

What is the difference between BYOMA and the purest?

BYOMA offers a wide range of seventeen products with generally High to Superior Lovi fit levels across most skin types, whereas the purest features only one product with moderate to low fit levels. Additionally, BYOMA focuses heavily on fragrance-free formulations, while the sole product listed for the purest contains fragrance.

BYOMA or the purest: which moisturizer is better?

BYOMA offers a much wider range of moisturizers with superior to high Lovi fit levels across skin types, whereas the purest features only a single solutions moisturizer with average to low fit for most types. Reviewers mostly mention that BYOMA provides lightweight, fast-absorbing, and instantly hydrating moisturizers that help strengthen the skin barrier.

Which is more affordable, BYOMA or the purest?

The products on this page do not provide pricing information to determine which brand is more affordable.

Which causes fewer breakouts, BYOMA or the purest?

BYOMA offers a wide range of products on this page that achieve High to Superior Lovi fit levels for acne-prone skin, whereas the purest features only one product which has a Low fit for acne-prone skin. Reviewers sometimes note breakouts and acne with BYOMA, though it provides many barrier-strengthening and non-stripping options.

When were BYOMA and the purest founded, and who owns them?

BYOMA was founded in 2022 in the United Kingdom and is owned by Bansk Group. The purest was founded in 2020 and is owned by Evly Pharma Cosmetics.

How many products from BYOMA are fragrance-free compared to the purest?

BYOMA has 16 fragrance-free products on the products on this page, whereas the purest has none. Reviewers often mention that BYOMA's moisturizers are gentle and fragrance-free.

Which brand offers a wider range of products for different skin types according to the page?

BYOMA offers a much wider range of products on this page across multiple skin types compared to the purest, which features only a single product. Lovi shows that BYOMA fits mature skin, skin with dark spots, and oily acne-prone skin best, while the purest only achieves a high fit for sensitive skin.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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