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BYOMA vs the purest

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and the purest are distinct skincare options offering thoughtful daily support through gentle moisturizers, cleansers, and targeted treatments. The British brand relies on a science-backed tri-ceramide complex and squalane to suit sensitive and dry sensitive skin, while the purest is deeply cherished for its mild nature that suits sensitive, dry, and combination skin best. Ultimately, both lines differ in their formulations, with the former utilizing specific ingredients for acne-prone skin, dark spots, and mature skin, whereas the latter earns praise through consistent, understated performance.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

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This page compares some of the most popular BYOMA and the purest products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs the purest products

BYOMA vs the purest moisturizers

Questions and answers

BYOMA or the purest: which is better?

BYOMA offers a much larger selection of products on this page compared to the purest, featuring options that fit sensitive, dry sensitive, and dry skin at a Superior level. The products on this page from BYOMA frequently include barrier-strengthening ingredients like ceramides and squalane while mostly avoiding added fragrance.

What is the difference between BYOMA and the purest?

BYOMA offers a wide range of products that Lovi rates with High or Superior fit levels for sensitive, dry, and dry sensitive skin, whereas the purest features only one product on this page with lower fit levels for those skin types. Reviewers mostly mention that BYOMA provides barrier-strengthening and instantly hydrating moisturizers.

BYOMA or the purest: which moisturizer is better?

For moisturizers, BYOMA generally fits dry skin and dry sensitive skin at a Superior level across multiple products on this page, whereas the purest solutions fits those skin types at an Average level. Reviewers mostly mention that BYOMA moisturizers strengthen the skin barrier and deliver instant hydration.

Which is more affordable, BYOMA or the purest?

This page does not provide pricing information to compare the affordability of BYOMA and the purest.

Which causes fewer breakouts, BYOMA or the purest?

BYOMA products on this page are rated as fitting acne-prone skin with High Lovi levels in multiple items, whereas the purest solutions on this page are rated as having Low Lovi fit for acne-prone skin. Reviewers sometimes note breakouts and acne as a drawback for BYOMA.

Between BYOMA and the purest, which brand offers a wider variety of products?

Between the two brands, BYOMA offers a much wider variety of products on this page, featuring seventeen different items ranging from cleansers and toners to serums and moisturizers, whereas the purest lists only one product.

How do the founding years and corporate ownership of BYOMA and the purest compare?

BYOMA was founded in 2022 in the United Kingdom and has been owned by Bansk Group since 2025, whereas the purest was founded earlier in 2020 and is owned by Evly Pharma Cosmetics.

Which brand has more fragrance-free options, BYOMA or the purest?

BYOMA offers far more fragrance-free options than the purest, with 16 out of 17 products on this page listing no fragrance. In contrast, the single product listed for the purest contains fragrance.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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