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BYOMA vs the purest

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and the purest are gentle skincare brands celebrated for thoughtfully formulated moisturizers, cleansers, serums, and more. While the British enterprise harnesses tri-ceramide and squalane to suit dry and sensitive skin, the second entity relies on mild compositions for sensitive, dry, and combination skin, offering reliable daily support for acne-prone skin. Both appeal to skincare enthusiasts through consistent, understated performance, though they differ as the first utilizes specific ingredient benefits to target dark spots, mature skin, and barrier hydration.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

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This page compares some of the most popular BYOMA and the purest products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs the purest products

BYOMA vs the purest moisturizers

Questions and answers

BYOMA or the purest: which is better?

BYOMA offers a much larger selection of products on this page with Superior or High Lovi fit levels across diverse skin types, whereas the purest features only one product with mostly Average or Low fits. Reviewers note that the products on this page from BYOMA provide barrier-strengthening and deeply hydrating benefits.

What is the difference between BYOMA and the purest?

BYOMA offers 17 products on this page featuring ceramide and glycerin, with Lovi fit levels ranging up to Superior for dry skin, whereas the purest provides just 1 fragrance-containing product with an average fit for dry skin. Reviewers note that BYOMA products help strengthen the skin barrier and deliver instant hydration.

BYOMA or the purest: which moisturizer is better?

For moisturizers, BYOMA offers multiple options with a Superior Lovi fit for dry skin, whereas the purest solutions provides an Average Lovi fit for dry skin. Reviewers mostly mention that the products on this page for BYOMA are lightweight, fast-absorbing, and strengthen the skin barrier.

Which is more affordable, BYOMA or the purest?

The products on this page do not list pricing information, so a comparison of affordability between BYOMA and the purest cannot be made from these facts.

Which causes fewer breakouts, BYOMA or the purest?

When comparing breakouts, BYOMA has products on this page with a High fit level for acne-prone skin, whereas the purest solutions has a Low fit level for acne-prone skin. Reviewers sometimes note breakouts and acne with BYOMA.

Which brand has more products that list no fragrance, BYOMA or the purest?

BYOMA has more products on this page that list no fragrance, with 16 out of 17 fragrance-free options compared to none for the purest.

When was BYOMA founded compared to the purest?

BYOMA was founded in 2022 in the United Kingdom, whereas the purest was founded earlier in 2020.

Which brand offers a larger variety of product types on this page?

BYOMA offers a much larger variety of product types on this page, featuring cleansers, serums, toners, and moisturizers, while the purest lists only a single moisturizer. Most of the products on this page by BYOMA list no fragrance.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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