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BYOMA vs the purest

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and the purest are two well-regarded skincare lines offering gentle moisturizers, cleansers, and supportive formulas. The British brand is known for its signature tri-ceramide complex and squalane, suiting dry and oily skin best, while the purest is deeply cherished for mild compositions that suit sensitive, dry, and combination skin. Although both provide reliable daily support for acne-prone skin, they differ in their specific targeted benefits, with the former delivering barrier hydration and the latter earning praise through understated performance.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

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This page compares some of the most popular BYOMA and the purest products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs the purest products

BYOMA vs the purest moisturizers

Questions and answers

BYOMA or the purest: which is better?

When comparing the products on this page, BYOMA offers a much wider selection with many items achieving Superior or High Lovi fit levels across multiple skin types, whereas the purest features only a single solutions moisturizer with lower fit ratings for most skin types.

What is the difference between BYOMA and the purest?

BYOMA offers a broad range of 17 products with various Lovi fit levels across skin types, whereas the purest features only a single solutions moisturizer on this page. Reviewers note that the products on this page for BYOMA mostly include barrier-strengthening and fast-absorbing moisturizers.

BYOMA or the purest: which moisturizer is better?

When comparing moisturizers, BYOMA provides significantly more options on this page than the purest, with several formulas earning Superior and High fit levels across dry, oily, and sensitive skin types. Reviewers often mention that BYOMA moisturizers help strengthen the skin barrier and deliver instant hydration without a heavy feel.

Which is more affordable, BYOMA or the purest?

I cannot answer that question because the provided page facts do not contain pricing information for either BYOMA or the purest.

Which causes fewer breakouts, BYOMA or the purest?

When comparing breakouts between the products on this page, BYOMA features items like the Balancing Face Mist that achieve a High Lovi fit level for acne-prone skin, whereas the purest solutions moisturizer has a Low Lovi fit level for acne-prone skin.

Between BYOMA and the purest, which brand has more products listed on the page?

BYOMA has more products listed on the page with seventeen items, whereas the purest includes only one product. Reviewers mostly mention that BYOMA offers lightweight, fast-absorbing, and instantly hydrating moisturizers that strengthen the skin barrier.

Which brand was founded earlier, BYOMA or the purest?

The purest was founded earlier in 2020, whereas BYOMA was founded in 2022.

Which of the two brands offers products with fragrance?

Both BYOMA and the purest offer products on this page containing fragrance. Specifically, 16 of the 17 BYOMA products list no fragrance while the Smoothing Body Serum does, and the single product from the purest also includes fragrance.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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