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COSRX vs Shu Uemura

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

COSRX and Shu Uemura are celebrated Asian beauty labels that offer distinct approaches to daily care. The Korean pioneer features targeted serums, moisturizers, cleansers, and masks rich in hyaluronic acid, glycerin, and niacinamide to suit acne-prone and oily skin types best, while the Japanese heritage house is known for transformative makeup removers and meticulously crafted formulas that suit all skin types. Choosing between them comes down to whether one seeks specialized blemish management through active ingredients or universally gentle, balanced maintenance for overall comfort.

COSRX is a Korean skincare brand founded in 2013 and owned by Amorepacific Group since 2024.

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Shu Uemura is a Japanese skincare brand founded in 1967 and owned by L'Oréal S.A. since 2003.

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This page compares some of the most popular COSRX and Shu Uemura products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular COSRX vs Shu Uemura products

Questions and answers

COSRX or Shu Uemura: which is better?

COSRX offers a much wider range of products that feature a Superior or High Lovi fit for acne-prone, oily, and dry skin types, whereas Shu Uemura provides only a single cleansing oil with an Average or lower fit across most categories. Ingredients like niacinamide and hyaluronic acid found in COSRX formulations are well-supported for improving skin texture and hydration.

Journal of Pharmacy & Pharmaceutical Sciences, 2015The British Journal of Dermatology, 2002

What is the difference between COSRX and Shu Uemura?

COSRX offers a wide range of products with fit levels reaching up to Superior for various skin types, whereas Shu Uemura features only a single cleansing oil on this page with fit levels no higher than Average.

Which is more affordable, COSRX or Shu Uemura?

The products on this page do not provide pricing information to determine which brand is more affordable.

Which causes fewer breakouts, COSRX or Shu Uemura?

COSRX offers multiple products with a Superior or High Lovi fit for acne-prone skin, whereas the cleansing oil on this page has a Low fit for acne-prone skin, so COSRX is much better suited for avoiding breakouts.

Where and when were COSRX and Shu Uemura each founded?

COSRX was founded in South Korea in 2013, and Shu Uemura was founded in Japan in 1967.

Which brand offers more products for dry skin and oily skin according to the Lovi fit levels?

COSRX offers considerably more products for both dry skin and oily skin on this page, with multiple options achieving a Superior or High fit level for these skin types. In comparison, Shu Uemura features only a single cleansing oil on this page, which has an Average fit for dry skin and a Low fit for oily skin.

How do the fragrance profiles of COSRX and Shu Uemura products compare?

COSRX offers 37 fragrance-free products alongside one item containing fragrance, while Shu Uemura features no fragrance across its products on this page.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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