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Beauty of Joseon vs Shu Uemura

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and Shu Uemura are distinct skincare lines rooted in Korean and Japanese heritage, respectively. The Korean brand features serums, masks, moisturizers, and sunscreens with niacinamide, glycerin, and hyaluronic acid, while the Japanese brand is known for transformative makeup removers and meticulously crafted formulas. The former suits sensitive and dry sensitive skin best, whereas the latter suits all skin types best. Both offer gentle and effective care, though they differ in their specific ingredient focus and country of origin.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

Shu Uemura is a Japanese skincare brand founded in 1967 and owned by L'Oréal S.A. since 2003.

loreal-finance.compitchbook.comen.wikipedia.orgsec.gov

This page compares some of the most popular Beauty of Joseon and Shu Uemura products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs Shu Uemura products

Questions and answers

Beauty of Joseon or Shu Uemura: which is better?

Beauty of Joseon generally offers a much better fit across various skin types than Shu Uemura, whose cleansing oil on this page shows lower fit levels. Beauty of Joseon features multiple items with High or Superior Lovi fit levels for sensitive, dry, and pigmented skin.

What is the difference between Beauty of Joseon and Shu Uemura?

Beauty of Joseon offers a wide range of products with high Lovi fit levels for sensitive and dry skin, whereas Shu Uemura features only a single cleansing oil with average or lower fits for most skin types. Additionally, Beauty of Joseon products contain key ingredients like niacinamide and hyaluronic acid that help brighten skin and improve hydration.

The British Journal of Dermatology, 2002Dermatologic Therapy, 2022

Which is more affordable, Beauty of Joseon or Shu Uemura?

The provided page facts do not contain pricing information, so a comparison of affordability between Beauty of Joseon and Shu Uemura cannot be made.

Which causes fewer breakouts, Beauty of Joseon or Shu Uemura?

Beauty of Joseon likely causes fewer breakouts than Shu Uemura for most skin types, as its cleansing oils and balms achieve generally better Lovi fit levels for acne-prone skin than Shu Uemura's single cleansing oil option. However, shoppers still note that Beauty of Joseon products can occasionally cause breakouts.

Which brand has a wider variety of products listed on the page, Beauty of Joseon or Shu Uemura?

Beauty of Joseon has a much wider variety of products listed on the page, featuring numerous serums, sunscreens, cleansers, and masks, while Shu Uemura only has a single cleansing oil listed.

How do the founding years and parent companies of Beauty of Joseon and Shu Uemura compare?

Beauty of Joseon was founded in South Korea in 2016 and has been owned by Goodai Global Inc. since 2019. In contrast, Shu Uemura was founded in Japan in 1967 and has been owned by L'Oréal S.A. since 2003.

Do any products from either Beauty of Joseon or Shu Uemura contain fragrance in their ingredients?

Every product on this page from both Beauty of Joseon and Shu Uemura lists no fragrance in its ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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