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The Ordinary vs Shu Uemura

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary and Shu Uemura are established beauty lines that offer distinct approaches to daily care. The Canadian brand centers on scientifically focused serums, moisturizers, cleansers, and toners built around hyaluronic acid, glycerin, and squalane, suiting sensitive, dry sensitive, acne-prone, and mature skin best. Meanwhile, the Japanese brand is deeply loved for its transformative makeup removers and meticulously crafted formulas like the cleansing oil, which suit all skin types best. While both emphasize gentle and effective care, they differ in their specific product types and targeted ingredient profiles.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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Shu Uemura is a Japanese skincare brand founded in 1967 and owned by L'Oréal S.A. since 2003.

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This page compares some of the most popular The Ordinary and Shu Uemura products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The Ordinary vs Shu Uemura products

Questions and answers

The Ordinary or Shu Uemura: which is better?

The Ordinary offers a much larger selection of fragrance-free products on this page and achieves High or Superior Lovi fit levels across many skin types, whereas Shu Uemura features only a single cleansing oil with lower fit ratings. Reviewers often mention The Ordinary for its affordable and great value serums as well as acne-clearing and dark spot fading benefits.

What is the difference between The Ordinary and Shu Uemura?

The Ordinary offers a large range of fragrance-free serums, moisturizers, and cleansers that Lovi finds fit sensitive, dry sensitive, and oily skin best, while Shu Uemura features just one cleansing oil on this page.

Which is more affordable, The Ordinary or Shu Uemura?

The products on this page from The Ordinary are often mentioned by reviewers as affordable and great value serums, whereas the single Shu Uemura product on this page is a cleansing oil.

Which causes fewer breakouts, The Ordinary or Shu Uemura?

The products on this page from The Ordinary generally fit acne-prone skin well with high to superior levels across multiple items, whereas Shu Uemura features a cleansing oil that is rated low for acne-prone skin and caution for oily acne-prone skin.

Which brand has a wider variety of products listed on the page, The Ordinary or Shu Uemura?

The Ordinary offers a much wider variety of products on this page, whereas Shu Uemura only lists a cleansing oil. The products on this page from The Ordinary provide multiple targeted options for various skin concerns and fit levels.

Which company is older and where was it founded, The Ordinary or Shu Uemura?

Shu Uemura is older, having been founded in Japan in 1967, while The Ordinary was founded in Canada in 2016.

Which parent company owns The Ordinary, and which owns Shu Uemura?

The Ordinary is owned by The Estée Lauder Companies Inc., while Shu Uemura is owned by L'Oréal S.A.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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