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SKIN1004 vs The Ordinary

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

SKIN1004 and The Ordinary are distinct skincare brands known for formulating targeted regimens around specific core ingredients. The former is a Korean line utilizing centella asiatica, hyaluronic acid, and niacinamide within toners, moisturizers, sunscreens, and masks to suit acne-prone and oily skin. Conversely, the Canadian brand relies on hyaluronic acid, glycerin, and squalane across serums, moisturizers, cleansers, and toners to best serve dry and dry sensitive skin. While both incorporate advanced compounds to address concerns like dark spots and aging, they differ fundamentally in their foundational ingredients and ideal skin types.

SKIN1004 is a Korean skincare brand founded in 2012 and owned by Goodai Global Inc. since 2024.

mk.co.krpitchbook.comtracxn.comgoodai-global.com

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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This page compares some of the most popular SKIN1004 and The Ordinary products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular SKIN1004 vs The Ordinary products

People Say

SKIN1004The Ordinary
  • Hydration and soothing Mostly MentionedOften Mentioned
    • “calmed my angry skin — SKIN1004 Madagascar Centella Toning Toner”
    • “Gives my dehydrated skin a moisture surge — SKIN1004 Madagascar Centella Watergel Sheet Ampoule Mask”
    • “Eliminated redness on my easily irritated skin — SKIN1004 Madagascar Centella Watergel Sheet Ampoule Mask”
    • “skin feels immediately hydrated — The Ordinary Hyaluronic Acid 2% + B5”
  • Lightweight texture Mostly MentionedSometimes Noted
    • “sunk in like a dream — SKIN1004 Madagascar Centella Hyalu-Cica Water-Fit Sun Serum”
    • “Texture is on the thinner side... surprisingly lightweight. — SKIN1004 Madagascar Centella Light Cleansing Oil”
    • “absorbs like water — SKIN1004 Madagascar Centella Toning Toner”
    • “Sinks in immediately — The Ordinary Multi-Peptide + Copper Peptides 1% Serum”
  • Value and pricing Rarely NotedMostly Mentioned
    • “lasts forever — The Ordinary Glycolic Acid 7% Toning Solution”
    • “can't beat the price — The Ordinary Salicylic Acid 2% Solution”
    • “extremely affordable — The Ordinary Niacinamide 10% + Zinc 1%”
    • “huge bottle — SKIN1004 Madagascar Centella Toning Toner”
  • Exfoliation and smoothing Sometimes NotedMostly Mentioned
    • “glass skin effect — The Ordinary Glycolic Acid 7% Toning Solution”
    • “never had any reaction to it with my sensitive skin — The Ordinary Mandelic Acid 10% + HA”
    • “skin feels baby butt smooth — The Ordinary AHA 30% + BHA 2% Peeling Solution”
    • “skin feels super soft — SKIN1004 Zombie Pack”
  • Acne-safe and acne-clearing Rarely NotedOften Mentioned
    • “pimples disappear within a day — The Ordinary Salicylic Acid 2% Solution”
    • “scars and hormonal acne faded — The Ordinary Azelaic Acid Suspension 10%”
    • “faded dark spots — The Ordinary Glycolic Acid 7% Toning Solution”
    • “didn't cause new breakouts — SKIN1004 Hyalu-Cica Moisture Cream”
  • Subtle glow and brightening Rarely NotedSometimes Noted
    • “Dark spots have faded noticeably — The Ordinary Alpha Arbutin 2% + HA”
    • “helped lighten post-acne scars — The Ordinary Azelaic Acid Suspension 10%”
    • “dark scars are clearer within 2 weeks — The Ordinary Mandelic Acid 10% + HA”
    • “skin looks brighter immediately — SKIN1004 Madagascar Centella Tone Brightening Cleansing Gel Foam”
  • Sticky or tacky finish Sometimes NotedSometimes Noted
    • “left my skin medium tacky — SKIN1004 Madagascar Centella Poremizing Light Gel Cream”
    • “Left a slightly greasy feeling — SKIN1004 Madagascar Centella Watergel Sheet Ampoule Mask”
    • “feels tacky in high humidity — SKIN1004 Madagascar Centella Hyalu-Cica Water-Fit Sun Serum”
    • “feels very sticky — The Ordinary Hyaluronic Acid 2% + B5”
  • Scent and fragrance issues Sometimes NotedRarely Noted
    • “Smells like vinegar — The Ordinary Multi-Peptide + Copper Peptides 1% Serum”
    • “smell is unbearable — The Ordinary Azelaic Acid Suspension 10%”
    • “has a slight chemical smell — The Ordinary Mandelic Acid 10% + HA”
    • “smells like wet dog — SKIN1004 Zombie Pack”
  • Insufficient moisture Sometimes NotedRarely Noted
    • “Skin felt tight an hour later — The Ordinary Natural Moisturizing Factors + HA”
    • “not enough for dry skin — SKIN1004 Madagascar Centella Poremizing Light Gel Cream”
  • Minor irritation and stinging Rarely NotedSometimes Noted
    • “caused tiny bumps — SKIN1004 Madagascar Centella Toning Toner”
    • “Stung my face — SKIN1004 Madagascar Centella Quick Calming Pad”
    • “subtle sting — SKIN1004 Probio-Cica Bakuchiol Eye Cream”
    • “stings a little but worth it — The Ordinary AHA 30% + BHA 2% Peeling Solution”

SKIN1004 vs The Ordinary routines for dry skin

See multi-brand routine · 98% fit

SKIN1004 vs The Ordinary routines for oily skin

See multi-brand routine · 95% fit

SKIN1004 vs The Ordinary routines for combination skin

See multi-brand routine · 94% fit

Questions and answers

SKIN1004 or The Ordinary: which is better?

SKIN1004 is better for hydration and soothing with lightweight textures, whereas The Ordinary is better for value, exfoliation, brightening, and acne-clearing. Both brands offer fragrance-free products across the products on this page.

What is the difference between SKIN1004 and The Ordinary?

SKIN1004 stands out for hydration and soothing with a lightweight texture, while The Ordinary does better with value, exfoliation, acne-clearing, and brightening. Both brands offer fragrance-free products, though SKIN1004 leans toward Centella asiatica and hyaluronic acid, whereas The Ordinary focuses heavily on hyaluronic acid, glycerin, and squalane.

SKIN1004 or The Ordinary for dry skin?

For dry skin, Lovi finds The Ordinary has a Superior routine fit compared to SKIN1004 which has a High fit.

SKIN1004 or The Ordinary: which cleanser is better?

Both SKIN1004 and The Ordinary offer high to superior cleanser options for various skin types, with SKIN1004 featuring soothing formulas centered around Centella asiatica and The Ordinary providing choices like their Glycolipid Cream Cleanser that work well for dry skin.

Which is more affordable, SKIN1004 or The Ordinary?

The Ordinary is more affordable, offering value-priced serums that reviewers frequently praise for their cost-effectiveness.

Between SKIN1004 and The Ordinary, which brand is better for hydration and soothing according to review themes?

Between SKIN1004 and The Ordinary, SKIN1004 does better for hydration and soothing according to review themes.

How do the origins and ownership of SKIN1004 and The Ordinary differ?

SKIN1004 was founded in 2012 in South Korea and is owned by Goodai Global Inc. since 2024, whereas The Ordinary was founded in 2016 in Canada and is owned by The Estée Lauder Companies Inc. since 2021.

Which brand performs better for exfoliation and smoothing based on customer reviews?

The Ordinary performs better for exfoliation and smoothing according to the customer reviews on this page.

SKIN1004 or The Ordinary for oily skin?

The Ordinary provides a Superior routine fit for oily skin, whereas SKIN1004 offers a High fit.

SKIN1004 or The Ordinary: which moisturizer is better?

Both SKIN1004 and The Ordinary offer effective moisturizers, with routines for dry skin, oily skin, combination skin, and sensitive skin achieving a High fit for SKIN1004 and a Superior fit for The Ordinary.

SKIN1004 or The Ordinary for sensitive skin?

For sensitive skin, Lovi finds that both SKIN1004 and The Ordinary achieve a High routine fit level. SKIN1004 is particularly praised for offering hydration and soothing benefits across the products on this page.

SKIN1004 or The Ordinary for acne-prone skin?

Both SKIN1004 and The Ordinary achieve a High routine fit for acne-prone skin, meaning Lovi rates them equally well for this skin type. The Ordinary is noted by reviewers for acne-clearing serums, while SKIN1004 excels in hydration and soothing.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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