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The Ordinary vs A+

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary and A+ are distinct skincare brands, with the Canadian line founded in 2016 and the Indian line established in 1990. The Ordinary is known for serums, moisturizers, cleansers, and toners built around hyaluronic acid, glycerin, and squalane, while the brand is widely beloved for gentle moisturizers and thoughtfully calibrated formulas. Both lines suit sensitive skin best, though the former also fits dry skin, with the former addressing specific concerns like acne, dark spots, and mature skin through targeted items. They differ primarily in their product types and active ingredients, as the latter focuses on reliable daily moisture balance through mild compositions.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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A+ is an Indian skincare brand founded in 1990.

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This page compares some of the most popular The Ordinary and A+ products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The Ordinary vs A+ products

The Ordinary vs A+ moisturizers

Questions and answers

The Ordinary or A+: which is better?

The Ordinary offers a much larger variety of fragrance-free products on this page and fits dry, dry sensitive, and oily skin best, whereas A+ features only one moisturizer. Reviewers often praise The Ordinary for its affordable value serums and texture-smoothing formulas.

What is the difference between The Ordinary and A+?

The products on this page from The Ordinary offer a wide selection with high or superior Lovi fit levels for dry, dry sensitive, and oily skin, while A+ lists only one moisturizer with average to low fit levels. Reviewers often mention that The Ordinary provides affordable and great value serums that help smooth texture and clear acne.

The Ordinary or A+: which moisturizer is better?

The products on this page for The Ordinary offer significantly better moisturizer options, such as Natural Moisturizing Factors + HA which provides a Superior Lovi fit for dry skin, compared to A+ which only features the 345 Relief Cream with an Average fit for the same skin type.

Which is more affordable, The Ordinary or A+?

The products on this page from The Ordinary are often noted by reviewers as affordable and offering great value. A+ does not have specific affordability feedback on this page.

Which causes fewer breakouts, The Ordinary or A+?

The products on this page from The Ordinary include acne-clearing serums and a wide range of items with High or Superior Lovi fit levels for acne-prone skin, whereas A+ features only a single moisturizing cream with an Average fit for that skin type.

Which brand has been owned by The Estée Lauder Companies Inc. since 2021, The Ordinary or A+?

The Ordinary has been owned by The Estée Lauder Companies Inc. since 2021.

Do any products from The Ordinary or A+ contain fragrance in their ingredients?

No, every product on the products on this page lists no fragrance in its ingredients for both The Ordinary and A+.

Which skin types does The Ordinary fit best according to its brand-focused routines?

According to its brand-focused routines, The Ordinary fits dry sensitive skin, dry skin, and oily skin best.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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