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Anua vs ISDIN

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Anua and ISDIN are distinct skincare brands founded in 2019 and 1975, respectively, that offer thoughtfully formulated solutions for diverse complexions. The Korean brand features moisturizers, toners, serums, and cleansers built around hyaluronic acid, heartleaf, and niacinamide, suiting oily and acne-prone skin best. Conversely, the Spanish brand is known for elegant moisturizers, advanced sunscreens, restorative serums, and targeted eye products that suit dry and sensitive skin. While both deliver reliable daily support, they differ fundamentally in their regional origins, key ingredients, and targeted skin types.

Anua is a Korean skincare brand founded in 2019 and owned by The Founders Inc..

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ISDIN is a Spanish skincare brand founded in 1975 and owned by Puig.

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This page compares some of the most popular Anua and ISDIN products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Anua vs ISDIN products

People Say

AnuaISDIN
  • Lightweight and Fast-Absorbing Texture Often MentionedMostly Mentioned
    • “absorbs instantly — ISDIN Eryfotona Actinica”
    • “ultra-light fluid product, which makes it super easy to apply — ISDIN Fusion Water”
    • “Lightweight formula absorbs fast — ISDIN Hyaluronic Concentrate”
    • “melts into skin — Anua Heartleaf Silky Moisture Sun Cream”
  • Hydration and Moisture Mostly MentionedMostly Mentioned
    • “complexion feels so plump — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
    • “leaves skin plump — Anua Rice 70 Glow Milky Toner”
    • “Improved moisture and texture — ISDIN Hyaluronic Moisture”
    • “My skin felt sooo hydrated and looks so plump and dewey. — ISDIN Fusion Water”
  • Improves Skin Texture Often MentionedRarely Noted
    • “Skin feels super smooth — Anua PEACH 70% NIACINAMIDE SERUM”
    • “leaves my face soft, smooth, and fresh without dryness — Anua Rice Enzyme Brightening Cleansing Powder”
    • “skin feels so smooth — Anua BHA 2% Gentle Exfoliating Toner”
    • “skin was much smoother — ISDIN Retinal Intense Serum”
  • Fades Dark Spots and Brightens Often MentionedSometimes Noted
    • “Significant reduction in hyperpigmentation from acne scarring. — Anua Niacinamide 10% + TXA 4% Serum”
    • “Gives a nice healthy glow — Anua PEACH 70% NIACINAMIDE SERUM”
    • “Gives my skin a beautiful, healthy glow. — Anua Niacinamide 10% + TXA 4% Serum”
    • “My hyperpigmentation has lightened and skin looks more even, even shines more. — ISDIN Flavo-C Serum”
  • Soothing and Calming Redness Often MentionedSometimes Noted
    • “Calms my redness instantly — Anua Heartleaf 77% Soothing Toner”
    • “calmed my red spots — Anua Heartleaf 77% Clear Pad”
    • “calm with zero irritation — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
    • “Sensitive/reactive skin tolerates — ISDIN Hyaluronic Moisture”
  • Gentle and Non-Irritating Formula Sometimes NotedRarely Noted
    • “didn't sensitize my skin — Anua BHA 2% Gentle Exfoliating Toner”
    • “No stinging on sensitive skin — Anua Heartleaf 77% Soothing Toner”
    • “great for beginners — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
    • “no excessive exfoliation — ISDIN Retinal Intense Serum”
  • High Price vs Volume Rarely NotedOften Mentioned
    • “price feels way too high — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
    • “small size, the price is expensive — Anua Rice Enzyme Brightening Cleansing Powder”
    • “bottle too small — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
    • “very expensive — ISDIN Eryfotona Actinica”
  • Fragrance and Scent Issues Rarely NotedOften Mentioned
    • “Smell is too strong — Anua Heartleaf Pore Control Cleansing Oil”
    • “overpowering herbal smell — Anua Heartleaf Quercetin Pore Deep Cleansing Foam”
    • “Scent is too strong — Anua PEACH 70% NIACINAMIDE SERUM”
    • “smell is overpowering — ISDIN Eryfotona Actinica”
  • Breakouts and Acne Often MentionedNot noted
    • “Wrecked my skin barrier — Anua Heartleaf Pore Control Cleansing Oil”

Anua vs ISDIN routines for dry skin

See multi-brand routine · 98% fit

Anua vs ISDIN routines for oily skin

See multi-brand routine · 95% fit

Anua vs ISDIN routines for combination skin

See multi-brand routine · 94% fit

Questions and answers

Anua or ISDIN: which is better?

ISDIN is superior across every skin type on this page, while Anua achieves high fit ratings. Reviewers note that Anua is better for fading dark spots and improving skin texture, whereas ISDIN stands out for its ultralight sunscreens.

What is the difference between Anua and ISDIN?

Anua is focused on soothing ingredients like heartleaf and offers products on this page with no fragrance, whereas ISDIN provides lightweight sunscreens and moisturizers while some items list fragrance. Reviewers note that Anua helps improve skin texture and fade dark spots, while ISDIN is recognized for its ultralight sunscreens.

Anua or ISDIN for dry skin?

Both Anua and ISDIN are great options, as Lovi rates Anua as High and ISDIN as Superior for dry skin. ISDIN offers lightweight moisturizers and ultralight sunscreens, while the products on this page from Anua feature key ingredients like hyaluronic acid and glycerin to help hydrate.

Dermatologic Therapy, 2022Journal of Pharmacy & Pharmaceutical Sciences, 2015

Anua or ISDIN: which sunscreen is better?

ISDIN offers superior sunscreens on this page, such as Eryfotona Actinica and Fusion Water, which reviewers praise for being ultralight and makeup-friendly. Anua also provides options like the Heartleaf Silky Moisture Sun Cream, but ISDIN stands out for having top-tier fit levels across skin types.

Which is more affordable, Anua or ISDIN?

Anua is more affordable, whereas ISDIN is noted by reviewers for its high price point.

How do the founding years and countries of origin compare between Anua and ISDIN?

Anua was founded in 2019 in South Korea, while ISDIN was founded earlier in 1975 in Spain.

Which brand performs better for fading dark spots and brightening?

Anua performs better for fading dark spots and brightening based on the products on this page. Niacinamide helps reduce pigmentation by suppressing melanosome transfer.

The British Journal of Dermatology, 2002Antioxidants, 2021

How does the presence of fragrance differ across products from Anua and ISDIN?

Every product on the Anua page lists no fragrance in its ingredients, whereas 5 of the 8 products on the ISDIN page list fragrance. This means Anua products on this page are completely fragrance-free, while most ISDIN products include fragrance.

Anua or ISDIN for oily skin?

ISDIN is a Superior fit for oily skin, whereas Anua is a High fit. ISDIN is especially well-reviewed for its ultralight sunscreens.

Anua or ISDIN for sensitive skin?

Both Anua and ISDIN are great options, as Lovi rates both brands as High for sensitive skin. Anua is especially known for gentle, non-irritating formulas with no fragrance in the products on this page, while ISDIN is recognized for skin-friendly sunscreens.

Anua or ISDIN for acne-prone skin?

Both Anua and ISDIN are great options for acne-prone skin, as Lovi rates both brands as having a Superior routine fit for this skin type. Anua helps improve skin texture and fades dark spots with brightening serums, while ISDIN offers ultralight sunscreens and lightweight moisturizers.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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