🇳🇱Netherlands

BYOMA vs The INKEY List

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and The INKEY List are British skincare brands offering moisturizers, toners, cleansers, serums, and more. The former relies on nourishing tri-ceramide and squalane to suit dry skin and dry sensitive skin best, while the latter uses glycerin to fit sensitive skin and combination skin best. Both feature standout products for acne-prone skin, dark spots, and mature skin. The two differ in their core formulations, ownership, and founding years, as well as the distinct ways each brand addresses specific skin concerns.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

cosmeticsbusiness.com

The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.

cosmeticsbusiness.comprnewswire.comtheinkeylist.comtracxn.com

This page compares some of the most popular BYOMA and The INKEY List products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs The INKEY List products

People Say

BYOMAThe INKEY List
  • Hydration and Moisture Mostly MentionedMostly Mentioned
    • “Absorbs instantly — BYOMA Moisturizing Gel-Cream”
    • “skin feels so hydrated — BYOMA Hydrating Milky Toner”
    • “Gel consistency — The INKEY List Tranexamic Acid Serum”
    • “feels like applying straight up water to the skin — The INKEY List Omega Water Cream”
  • Value and Pricing Often MentionedMostly Mentioned
    • “Good for the price — The INKEY List Salicylic Acid Cleanser”
    • “One of the best balms for quality and also price — The INKEY List Oat Cleansing Balm”
    • “unbeatable value — The INKEY List Hyaluronic Acid Serum”
    • “budget-friendly — BYOMA Brightening Serum”
  • Barrier Support and Soothing Mostly MentionedSometimes Noted
    • “helped heal my barrier — BYOMA Hydrating Serum”
    • “doesn't strip skin — BYOMA Creamy Jelly Cleanser”
    • “no irritation at all — BYOMA Sensitive Retinol Oil”
    • “Safe and gentle especially for my dry, sensitive skin — The INKEY List Oat Cleansing Balm”
  • Acne Clearing and Oil Control Sometimes NotedOften Mentioned
    • “Free of active acne — The INKEY List Salicylic Acid Cleanser”
    • “calms redness instantly — The INKEY List 10% Azelaic Acid Serum”
    • “Skin instantly looks less oily — The INKEY List Salicylic Acid Cleanser”
    • “breakouts are nearly non existent — BYOMA Clarifying Serum”
  • Skin Texture and Smoothing Sometimes NotedSometimes Noted
    • “Keeps my face soft and not oily — BYOMA Brightening Toner”
    • “skin was soft the next morning — BYOMA Sensitive Retinol Oil”
    • “Skin feels softer — The INKEY List PHA Toner”
    • “Glass skin — The INKEY List Polyglutamic Acid Serum”
  • Makeup Compatibility and Removal Rarely NotedOften Mentioned
    • “sits beautifully under makeup — The INKEY List Caffeine Eye Cream”
    • “Melts away makeup and impurities without drying — The INKEY List Oat Cleansing Balm”
    • “Brilliant makeup base — The INKEY List Polyglutamic Acid Serum”
    • “melts away makeup — BYOMA Milky Oil Cleanser”
  • Packaging Issues and Design Mostly MentionedOften Mentioned
    • “Pump breaks easily — The INKEY List Tranexamic Acid Serum”
    • “Very difficult to squeeze out at first — The INKEY List Oat Cleansing Balm”
    • “product ends up around the opening — The INKEY List Collagen Peptide Serum”
    • “Opening is huge — BYOMA Brightening Toner”
  • Texture and Consistency Issues Often MentionedOften Mentioned
    • “Rolls off skin — BYOMA Moisturizing Gel-Cream”
    • “doesn't remove mascara — BYOMA Creamy Jelly Cleanser”
    • “Tube leaks liquified oil when opened — The INKEY List Oat Cleansing Balm”
    • “Leaves my skin a bit dry — The INKEY List Salicylic Acid Cleanser”
  • Breakouts and Acne Concerns Sometimes NotedSometimes Noted
    • “caused cystic acne — BYOMA Hydrating Milky Toner”
    • “caused cystic acne — BYOMA Creamy Jelly Cleanser”
    • “did cause major breakouts — The INKEY List Omega Water Cream”
    • “New formula breaks me out — The INKEY List Salicylic Acid Cleanser”
  • Unpleasant Scent Sometimes NotedSometimes Noted
    • “has a weird chemically smell — BYOMA Milky Moisture Cleanser”
    • “smell is annoying — BYOMA Milky Oil Cleanser”
    • “Smells like BBQ/meat — The INKEY List Tranexamic Acid Serum”
    • “Smells like chemicals — The INKEY List Polyglutamic Acid Serum”

BYOMA vs The INKEY List routines for dry skin

See multi-brand routine · 98% fit

BYOMA vs The INKEY List routines for oily skin

See multi-brand routine · 95% fit

BYOMA vs The INKEY List routines for combination skin

See multi-brand routine · 94% fit

Questions and answers

BYOMA or The INKEY List: which is better?

BYOMA is a better choice for barrier support and soothing, while The INKEY List delivers better value and pricing with strong options for acne clearing and oil control. Reviewers find that both brands offer hydrating and lightweight moisturizers, but BYOMA has a superior routine fit across all skin types on this page.

What is the difference between BYOMA and The INKEY List?

BYOMA offers superior routine fits across all skin types compared to The INKEY List, while reviewers note that The INKEY List does better for value and pricing as well as makeup compatibility and removal. Both brands feature lightweight moisturizers and hydrating options, but BYOMA places a stronger focus on barrier support and soothing with key ingredients like ceramides.

BYOMA or The INKEY List for dry skin?

BYOMA is the better choice for dry skin, as the products on this page achieve a Superior routine fit compared to the High fit from The INKEY List. Reviewers note that BYOMA excels in barrier support and soothing with ingredients like ceramides and squalane.

BYOMA or The INKEY List: which cleanser is better?

Both BYOMA and The INKEY List offer well-liked cleansers, but BYOMA stands out for its hydrating and non-stripping options like the Creamy Jelly Cleanser and Milky Moisture Cleanser. Meanwhile, The INKEY List provides popular targeted options such as the Salicylic Acid Cleanser and Oat Cleansing Balm.

Which is more affordable, BYOMA or The INKEY List?

The INKEY List does better for value and pricing compared to BYOMA.

Which brand has better packaging and design, BYOMA or The INKEY List?

The INKEY List faces packaging issues according to reviewers, while BYOMA sometimes sees notes about packaging flaws and pump functionality.

Which brand offers better barrier support and soothing products, BYOMA or The INKEY List?

BYOMA offers better barrier support and soothing products, as it outperforms The INKEY List in barrier support and soothing according to reviewer themes.

Which brand provides better options for acne clearing and oil control, BYOMA or The INKEY List?

The INKEY List provides better options for acne clearing and oil control. Review themes show that The INKEY List does better in this category compared to BYOMA.

BYOMA or The INKEY List for oily skin?

BYOMA is the better choice for oily skin, as Lovi rates its routine fit as Superior compared to High for The INKEY List. Reviewers note that BYOMA offers lightweight, fast-absorbing moisturizers and deeply hydrating toners that help support oily skin.

BYOMA or The INKEY List: which moisturizer is better?

BYOMA offers better routine fit ratings for moisturizers across skin types, with options like its Moisturizing Rich Cream rated as Superior for dry skin compared to The INKEY List's High. Both brands provide lightweight and fast-absorbing moisturizers, but BYOMA focuses on barrier-strengthening ingredients like a tri-ceramide complex.

BYOMA or The INKEY List for sensitive skin?

BYOMA fits sensitive skin better than The INKEY List, earning a Superior routine fit compared to The INKEY List's High fit. Reviewers on the page mostly mention BYOMA for gentle and fragrance-free moisturizers and barrier support, while the products on this page list no fragrance across almost the entire range.

BYOMA or The INKEY List for acne-prone skin?

BYOMA offers superior routine fit for acne-prone skin on Lovi compared to The INKEY List's high fit. Reviewers note that BYOMA focuses heavily on barrier support and soothing, while The INKEY List performs better for value and pricing as well as acne clearing and oil control.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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