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BYOMA vs The INKEY List

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and The INKEY List are British skincare brands known for accessible, targeted daily care. The brand founded in 2022 features moisturizers, toners, cleansers, and serums built around tri-ceramide and squalane, suiting mature skin and skin with dark spots best, whereas the brand founded in 2018 offers moisturizers, serums, toners, eye products, and more centered on glycerin for sensitive and combination skin. While both ranges address varied concerns like acne, pigmentation, and aging, they differ fundamentally through their signature complexes and ideal skin types.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

cosmeticsbusiness.com

The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.

cosmeticsbusiness.comprnewswire.comtheinkeylist.comtracxn.com

This page compares some of the most popular BYOMA and The INKEY List products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs The INKEY List products

People Say

BYOMAThe INKEY List
  • Hydration and Moisture Mostly MentionedMostly Mentioned
    • “Absorbs instantly — BYOMA Moisturizing Gel-Cream”
    • “skin feels so hydrated — BYOMA Hydrating Milky Toner”
    • “Gel consistency — The INKEY List Tranexamic Acid Serum”
    • “feels like applying straight up water to the skin — The INKEY List Omega Water Cream”
  • Value and Pricing Often MentionedMostly Mentioned
    • “Good for the price — The INKEY List Salicylic Acid Cleanser”
    • “One of the best balms for quality and also price — The INKEY List Oat Cleansing Balm”
    • “unbeatable value — The INKEY List Hyaluronic Acid Serum”
    • “budget-friendly — BYOMA Brightening Serum”
  • Barrier Support and Soothing Mostly MentionedSometimes Noted
    • “helped heal my barrier — BYOMA Hydrating Serum”
    • “doesn't strip skin — BYOMA Creamy Jelly Cleanser”
    • “no irritation at all — BYOMA Sensitive Retinol Oil”
    • “Safe and gentle especially for my dry, sensitive skin — The INKEY List Oat Cleansing Balm”
  • Acne Clearing and Oil Control Sometimes NotedOften Mentioned
    • “Free of active acne — The INKEY List Salicylic Acid Cleanser”
    • “calms redness instantly — The INKEY List 10% Azelaic Acid Serum”
    • “Skin instantly looks less oily — The INKEY List Salicylic Acid Cleanser”
    • “breakouts are nearly non existent — BYOMA Clarifying Serum”
  • Skin Texture and Smoothing Sometimes NotedSometimes Noted
    • “Keeps my face soft and not oily — BYOMA Brightening Toner”
    • “skin was soft the next morning — BYOMA Sensitive Retinol Oil”
    • “Skin feels softer — The INKEY List PHA Toner”
    • “Glass skin — The INKEY List Polyglutamic Acid Serum”
  • Makeup Compatibility and Removal Rarely NotedOften Mentioned
    • “sits beautifully under makeup — The INKEY List Caffeine Eye Cream”
    • “Melts away makeup and impurities without drying — The INKEY List Oat Cleansing Balm”
    • “Brilliant makeup base — The INKEY List Polyglutamic Acid Serum”
    • “melts away makeup — BYOMA Milky Oil Cleanser”
  • Packaging Issues and Design Mostly MentionedOften Mentioned
    • “Pump breaks easily — The INKEY List Tranexamic Acid Serum”
    • “Very difficult to squeeze out at first — The INKEY List Oat Cleansing Balm”
    • “product ends up around the opening — The INKEY List Collagen Peptide Serum”
    • “Opening is huge — BYOMA Brightening Toner”
  • Texture and Consistency Issues Often MentionedOften Mentioned
    • “Rolls off skin — BYOMA Moisturizing Gel-Cream”
    • “doesn't remove mascara — BYOMA Creamy Jelly Cleanser”
    • “Tube leaks liquified oil when opened — The INKEY List Oat Cleansing Balm”
    • “Leaves my skin a bit dry — The INKEY List Salicylic Acid Cleanser”
  • Breakouts and Acne Concerns Sometimes NotedSometimes Noted
    • “caused cystic acne — BYOMA Hydrating Milky Toner”
    • “caused cystic acne — BYOMA Creamy Jelly Cleanser”
    • “did cause major breakouts — The INKEY List Omega Water Cream”
    • “New formula breaks me out — The INKEY List Salicylic Acid Cleanser”
  • Unpleasant Scent Sometimes NotedSometimes Noted
    • “has a weird chemically smell — BYOMA Milky Moisture Cleanser”
    • “smell is annoying — BYOMA Milky Oil Cleanser”
    • “Smells like BBQ/meat — The INKEY List Tranexamic Acid Serum”
    • “Smells like chemicals — The INKEY List Polyglutamic Acid Serum”

BYOMA vs The INKEY List routines for oily skin

See multi-brand routine · 95% fit

BYOMA vs The INKEY List routines for combination skin

See multi-brand routine · 96% fit

BYOMA vs The INKEY List routines for acne-prone skin

See multi-brand routine · 95% fit

Questions and answers

BYOMA or The INKEY List: which is better?

Both BYOMA and The INKEY List have strengths, but BYOMA has a Superior routine fit for oily, combination, acne-prone, mature, and dark spot skin types compared to The INKEY List.

What is the difference between BYOMA and The INKEY List?

BYOMA offers better barrier support and soothing, while The INKEY List excels in value and pricing, acne clearing and oil control, and makeup compatibility and removal.

BYOMA or The INKEY List for oily skin?

BYOMA is a superior fit for oily skin compared to The INKEY List, earning a Superior routine fit rating. Reviewers also note that BYOMA is especially effective for barrier support and soothing, while The INKEY List wins on value and pricing.

BYOMA or The INKEY List: which cleanser is better?

Both BYOMA and The INKEY List offer well-reviewed cleansers, but BYOMA has a slight edge with barrier support while The INKEY List excels in acne clearing and value.

Which is more affordable, BYOMA or The INKEY List?

The INKEY List does better for value and pricing, making it the more affordable choice compared to BYOMA.

Between BYOMA and The INKEY List, which brand is better for skin barrier support and soothing?

BYOMA does better than The INKEY List for barrier support and soothing. The products on this page feature key barrier-supporting ingredients like ceramides and tri-ceramide complexes to help strengthen and soothe the skin.

How do the fragrance ingredients and options compare between BYOMA and The INKEY List products?

BYOMA has 16 of 17 products on its page listing no fragrance while its Smoothing Body Serum contains fragrance, whereas every product on The INKEY List page lists no fragrance in its ingredients.

Which brand performs better for makeup compatibility and removal based on reviewer feedback?

The INKEY List performs better for makeup compatibility and removal based on reviewer feedback.

BYOMA or The INKEY List for acne-prone skin?

BYOMA is a better choice for acne-prone skin because Lovi rates its routine fit as Superior, compared to High for The INKEY List.

BYOMA or The INKEY List: which moisturizer is better?

BYOMA offers a superior fit for mature skin, dry skin, and oily skin with its barrier-strengthening moisturizers, while The INKEY List provides affordable options like the Omega Water Cream and Polyglutamic Acid Serum for hydration.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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