🇬🇧United Kingdom

BYOMA vs The INKEY List

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and The INKEY List are popular British skincare brands offering moisturizers, serums, toners, and more. The 2022-founded brand uses tri-ceramide and squalane to best suit dry and sensitive skin, while the 2018-founded brand centers on glycerin to best suit sensitive and combination skin. Both brands differ in their core ingredients and target concerns, such as targeted solutions for acne-prone skin, dark spots, and mature skin. Through regular use, their distinct formulations improve barrier hydration and restore barrier function.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

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The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.

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This page compares some of the most popular BYOMA and The INKEY List products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs The INKEY List products

People Say

BYOMAThe INKEY List
  • Hydration and Moisture Mostly MentionedMostly Mentioned
    • “Absorbs instantly — BYOMA Moisturizing Gel-Cream”
    • “skin feels so hydrated — BYOMA Hydrating Milky Toner”
    • “Gel consistency — The INKEY List Tranexamic Acid Serum”
    • “feels like applying straight up water to the skin — The INKEY List Omega Water Cream”
  • Value and Pricing Often MentionedMostly Mentioned
    • “Good for the price — The INKEY List Salicylic Acid Cleanser”
    • “One of the best balms for quality and also price — The INKEY List Oat Cleansing Balm”
    • “unbeatable value — The INKEY List Hyaluronic Acid Serum”
    • “budget-friendly — BYOMA Brightening Serum”
  • Barrier Support and Soothing Mostly MentionedSometimes Noted
    • “helped heal my barrier — BYOMA Hydrating Serum”
    • “doesn't strip skin — BYOMA Creamy Jelly Cleanser”
    • “no irritation at all — BYOMA Sensitive Retinol Oil”
    • “Safe and gentle especially for my dry, sensitive skin — The INKEY List Oat Cleansing Balm”
  • Acne Clearing and Oil Control Sometimes NotedOften Mentioned
    • “Free of active acne — The INKEY List Salicylic Acid Cleanser”
    • “calms redness instantly — The INKEY List 10% Azelaic Acid Serum”
    • “Skin instantly looks less oily — The INKEY List Salicylic Acid Cleanser”
    • “breakouts are nearly non existent — BYOMA Clarifying Serum”
  • Skin Texture and Smoothing Sometimes NotedSometimes Noted
    • “Keeps my face soft and not oily — BYOMA Brightening Toner”
    • “skin was soft the next morning — BYOMA Sensitive Retinol Oil”
    • “Skin feels softer — The INKEY List PHA Toner”
    • “Glass skin — The INKEY List Polyglutamic Acid Serum”
  • Makeup Compatibility and Removal Rarely NotedOften Mentioned
    • “sits beautifully under makeup — The INKEY List Caffeine Eye Cream”
    • “Melts away makeup and impurities without drying — The INKEY List Oat Cleansing Balm”
    • “Brilliant makeup base — The INKEY List Polyglutamic Acid Serum”
    • “melts away makeup — BYOMA Milky Oil Cleanser”
  • Packaging Issues and Design Mostly MentionedOften Mentioned
    • “Pump breaks easily — The INKEY List Tranexamic Acid Serum”
    • “Very difficult to squeeze out at first — The INKEY List Oat Cleansing Balm”
    • “product ends up around the opening — The INKEY List Collagen Peptide Serum”
    • “Opening is huge — BYOMA Brightening Toner”
  • Texture and Consistency Issues Often MentionedOften Mentioned
    • “Rolls off skin — BYOMA Moisturizing Gel-Cream”
    • “doesn't remove mascara — BYOMA Creamy Jelly Cleanser”
    • “Tube leaks liquified oil when opened — The INKEY List Oat Cleansing Balm”
    • “Leaves my skin a bit dry — The INKEY List Salicylic Acid Cleanser”
  • Breakouts and Acne Concerns Sometimes NotedSometimes Noted
    • “caused cystic acne — BYOMA Hydrating Milky Toner”
    • “caused cystic acne — BYOMA Creamy Jelly Cleanser”
    • “did cause major breakouts — The INKEY List Omega Water Cream”
    • “New formula breaks me out — The INKEY List Salicylic Acid Cleanser”
  • Unpleasant Scent Sometimes NotedSometimes Noted
    • “has a weird chemically smell — BYOMA Milky Moisture Cleanser”
    • “smell is annoying — BYOMA Milky Oil Cleanser”
    • “Smells like BBQ/meat — The INKEY List Tranexamic Acid Serum”
    • “Smells like chemicals — The INKEY List Polyglutamic Acid Serum”

BYOMA vs The INKEY List routines for dry skin

Buy BYOMA routine · £104.93 · 94% fitBuy The INKEY List routine · £92.69 · 82% fitSee multi-brand routine · 99% fit

BYOMA vs The INKEY List routines for oily skin

Buy BYOMA routine · £168.03 · 86% fitBuy The INKEY List routine · £160.15 · 86% fitSee multi-brand routine · 97% fit

BYOMA vs The INKEY List routines for combination skin

Buy The INKEY List routine · £130.06 · 88% fitBuy BYOMA routine · £114.71 · 85% fitSee multi-brand routine · 96% fit

Questions and answers

BYOMA or The INKEY List: which is better?

Both BYOMA and The INKEY List are strong choices depending on your skincare goals, with BYOMA offering a Superior routine fit for dry skin and dry sensitive skin.

What is the difference between BYOMA and The INKEY List?

BYOMA focuses on barrier support and soothing with a routine fit that is Superior for dry and dry sensitive skin, whereas The INKEY List focuses on value, acne clearing, and oil control.

BYOMA or The INKEY List for dry skin?

For dry skin, BYOMA offers a Superior routine fit while The INKEY List has a High fit level. BYOMA is particularly known for its barrier-strengthening moisturizers and ceramides.

BYOMA or The INKEY List: which cleanser is better?

Both BYOMA and The INKEY List offer strong cleansers, but BYOMA is better suited for dry sensitive skin with a Superior fit for its Milky Moisture Cleanser and Melting Balm Cleanser. The products on this page for The INKEY List feature top picks like the Salicylic Acid Cleanser and Oat Cleansing Balm, which help with acne clearing and makeup compatibility.

Which is more affordable, BYOMA or The INKEY List?

The INKEY List does better for value and pricing compared to BYOMA, making it the more affordable option.

Which brand performs better for barrier support and soothing?

BYOMA performs better than The INKEY List for barrier support and soothing. The products on this page frequently feature barrier-strengthening ingredients like ceramides and tri-ceramides.

How do the founding years and countries of origin compare between BYOMA and The INKEY List?

BYOMA was founded in 2022 in the United Kingdom, whereas The INKEY List was founded earlier in 2018, also in the United Kingdom.

Which brand has a fragrance-free lineup across all of its products on the page?

The INKEY List has a fragrance-free lineup because every product on this page lists no fragrance in its ingredients.

BYOMA or The INKEY List for oily skin?

Both BYOMA and The INKEY List fit oily skin at a High level on this page. Review themes show that The INKEY List does better for acne clearing and oil control.

BYOMA or The INKEY List: which moisturizer is better?

When it comes to moisturizers, BYOMA provides a Superior routine fit for dry and dry sensitive skin, while The INKEY List offers a High routine fit for those skin types. Reviewers note that the products on this page from BYOMA focus on strengthening the skin barrier, whereas The INKEY List is known for affordable moisturizers.

BYOMA or The INKEY List for sensitive skin?

Both BYOMA and The INKEY List are well-suited for sensitive skin, with Lovi giving BYOMA a Superior routine fit and The INKEY List a Superior routine fit as well.

BYOMA or The INKEY List for acne-prone skin?

Both BYOMA and The INKEY List fit acne-prone skin well, with a High Lovi routine fit for both brands. The INKEY List does better for acne clearing and oil control among the products on this page.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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