🇳🇱Netherlands

Anua vs The INKEY List

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Anua and The INKEY List are distinct skincare lines created to address diverse dermatological needs. The Korean brand features soothing moisturizers, toners, serums, and cleansers built around heartleaf, hyaluronic acid, and niacinamide, making it ideal for oily and oily acne-prone skin. Conversely, the British brand offers gentle moisturizers, serums, toners, and eye products powered by glycerin, which suit sensitive and combination skin best. While both lines utilize targeted active ingredients to improve hydration, hyperpigmentation, and texture, they differ in their primary botanical foundations and regional origins.

Anua is a Korean skincare brand founded in 2019 and owned by The Founders Inc..

prnewswire.comkedglobal.comtracxn.comv.daum.net

The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.

cosmeticsbusiness.comprnewswire.comtheinkeylist.comtracxn.com

This page compares some of the most popular Anua and The INKEY List products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Anua vs The INKEY List products

People Say

AnuaThe INKEY List
  • Texture and Consistency Mostly MentionedMostly Mentioned
    • “Skin feels super smooth — Anua PEACH 70% NIACINAMIDE SERUM”
    • “melts into skin — Anua Heartleaf Silky Moisture Sun Cream”
    • “Gel consistency — The INKEY List Tranexamic Acid Serum”
    • “feels like applying straight up water to the skin — The INKEY List Omega Water Cream”
  • Hydration and Moisture Mostly MentionedOften Mentioned
    • “complexion feels so plump — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
    • “leaves skin plump — Anua Rice 70 Glow Milky Toner”
    • “Super hydrating — The INKEY List Polyglutamic Acid Serum”
    • “intense nourishment — The INKEY List Collagen Peptide Serum”
  • Soothing and Calming Often MentionedOften Mentioned
    • “Calms my redness instantly — Anua Heartleaf 77% Soothing Toner”
    • “calmed my red spots — Anua Heartleaf 77% Clear Pad”
    • “Safe and gentle especially for my dry, sensitive skin — The INKEY List Oat Cleansing Balm”
    • “calmed my menopausal redness — The INKEY List ECTOIN HYDRO-BARRIER SERUM”
  • Packaging and Value Rarely NotedMostly Mentioned
    • “Good for the price — The INKEY List Salicylic Acid Cleanser”
    • “One of the best balms for quality and also price — The INKEY List Oat Cleansing Balm”
    • “unbeatable value — The INKEY List Hyaluronic Acid Serum”
    • “love the included tweezers — Anua Heartleaf 77% Clear Pad”
  • Brightening and Glow Often MentionedRarely Noted
    • “Significant reduction in hyperpigmentation from acne scarring. — Anua Niacinamide 10% + TXA 4% Serum”
    • “glass-like glow — Anua Rice 70 Glow Milky Toner”
    • “Gives a nice healthy glow — Anua PEACH 70% NIACINAMIDE SERUM”
    • “Visibly reduces acne scars — The INKEY List Tranexamic Acid Serum”
  • Makeup Compatibility Rarely NotedOften Mentioned
    • “sits beautifully under makeup — The INKEY List Caffeine Eye Cream”
    • “Melts away makeup and impurities without drying — The INKEY List Oat Cleansing Balm”
    • “no pilling under makeup — The INKEY List Hyaluronic Acid Serum”
    • “makeup applies so smoothly — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
  • Breakouts and Acne Often MentionedSometimes Noted
    • “did cause major breakouts — The INKEY List Omega Water Cream”
    • “New formula breaks me out — The INKEY List Salicylic Acid Cleanser”
    • “Caused cystic acne — The INKEY List PHA Toner”
    • “Wrecked my skin barrier — Anua Heartleaf Pore Control Cleansing Oil”

Anua vs The INKEY List routines for dry skin

See multi-brand routine · 98% fit

Anua vs The INKEY List routines for oily skin

See multi-brand routine · 95% fit

Anua vs The INKEY List routines for combination skin

See multi-brand routine · 94% fit

Questions and answers

Anua or The INKEY List: which is better?

Anua and The INKEY List perform equally well overall, as both brands achieve a High routine fit across every skin type on this page. Reviewers report that Anua does better for brightening and glow, while The INKEY List does better for packaging and value.

What is the difference between Anua and The INKEY List?

Anua and The INKEY List both offer high routine fits across all skin types on the products on this page, but Anua does better for brightening and glow while The INKEY List does better for packaging and value and makeup compatibility.

Anua or The INKEY List for dry skin?

Both Anua and The INKEY List are well-suited for dry skin, offering an equal High fit level for dry skin routines among the products on this page. Reviewers note that Anua excels in brightening and glow, while The INKEY List stands out for its hydrating moisturizers and packaging and value.

Anua or The INKEY List: which cleanser is better?

Both Anua and The INKEY List feature cleansers on the products on this page with High fit levels for oily, combination, and acne-prone skin, such as Anua Heartleaf Quercetin Pore Deep Cleansing Foam and The INKEY List Salicylic Acid Cleanser. Reviewers mention that The INKEY List offers advantages in packaging and value, while Anua focuses on soothing and barrier support.

Which is more affordable, Anua or The INKEY List?

The INKEY List is more affordable, as reviewers on the products on this page frequently mention its affordable moisturizers and affordable serums.

Between Anua and The INKEY List, which brand is better for brightening and glow?

Anua does better for brightening and glow among the products on this page. Niacinamide helps reduce pigmentation and suppress melanosome transfer.

The British Journal of Dermatology, 2002Antioxidants, 2021

Do Anua products contain fragrance?

Every product on the Anua page lists no fragrance in its ingredients.

Which brand has better packaging and value according to reviewers?

According to reviewers, The INKEY List does better for packaging and value.

Anua or The INKEY List for oily skin?

Both Anua and The INKEY List provide a High routine fit for oily skin. The products on this page for both brands avoid added fragrance.

Anua or The INKEY List: which moisturizer is better?

Both Anua and The INKEY List fit the products on this page for moisturizers equally well, with Anua favored for brightening and glow while The INKEY List is noted for packaging and value. Reviewers mention that Anua moisturizers help with soothing and barrier support, whereas The INKEY List moisturizers are often described as hydrating, lightweight, fast-absorbing, plumping, and affordable.

Anua or The INKEY List for sensitive skin?

Both Anua and The INKEY List achieve a High fit level for sensitive skin on the products on this page. Anua features key ingredients like hyaluronic acid, heartleaf, and niacinamide, while every product on both pages lists no fragrance in its ingredients.

The British Journal of Dermatology, 2002Antioxidants, 2021

Anua or The INKEY List for acne-prone skin?

Both Anua and The INKEY List provide a High routine fit for acne-prone skin among the products on this page. Anua does better for brightening and glow, whereas The INKEY List has more favorable reviews regarding makeup compatibility.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

QR code: get the Lovi app
Download on theApp Store Get it onGoogle Play