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BYOMA vs The INKEY List

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and The INKEY List are two British skincare brands offering moisturizers, toners, cleansers, serums, eye products, and more. BYOMA is known for its tri-ceramide and squalane formulations, while the latter relies on glycerin. Both brands suit sensitive skin, though the first also targets dry sensitive skin and the second fits combination skin best. They differ primarily in their proprietary scientific complexes, with the brand from 2022 utilizing tri-ceramides and squalane for barrier hydration, and the 2018 brand focusing on glycerin to restore barrier function.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

cosmeticsbusiness.com

The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.

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This page compares some of the most popular BYOMA and The INKEY List products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs The INKEY List products

People Say

BYOMAThe INKEY List
  • Hydration and Moisture Mostly MentionedMostly Mentioned
    • “Absorbs instantly — BYOMA Moisturizing Gel-Cream”
    • “skin feels so hydrated — BYOMA Hydrating Milky Toner”
    • “Gel consistency — The INKEY List Tranexamic Acid Serum”
    • “feels like applying straight up water to the skin — The INKEY List Omega Water Cream”
  • Value and Pricing Often MentionedMostly Mentioned
    • “Good for the price — The INKEY List Salicylic Acid Cleanser”
    • “One of the best balms for quality and also price — The INKEY List Oat Cleansing Balm”
    • “unbeatable value — The INKEY List Hyaluronic Acid Serum”
    • “budget-friendly — BYOMA Brightening Serum”
  • Barrier Support and Soothing Mostly MentionedSometimes Noted
    • “helped heal my barrier — BYOMA Hydrating Serum”
    • “doesn't strip skin — BYOMA Creamy Jelly Cleanser”
    • “no irritation at all — BYOMA Sensitive Retinol Oil”
    • “Safe and gentle especially for my dry, sensitive skin — The INKEY List Oat Cleansing Balm”
  • Acne Clearing and Oil Control Sometimes NotedOften Mentioned
    • “Free of active acne — The INKEY List Salicylic Acid Cleanser”
    • “calms redness instantly — The INKEY List 10% Azelaic Acid Serum”
    • “Skin instantly looks less oily — The INKEY List Salicylic Acid Cleanser”
    • “breakouts are nearly non existent — BYOMA Clarifying Serum”
  • Skin Texture and Smoothing Sometimes NotedSometimes Noted
    • “Keeps my face soft and not oily — BYOMA Brightening Toner”
    • “skin was soft the next morning — BYOMA Sensitive Retinol Oil”
    • “Skin feels softer — The INKEY List PHA Toner”
    • “Glass skin — The INKEY List Polyglutamic Acid Serum”
  • Makeup Compatibility and Removal Rarely NotedOften Mentioned
    • “sits beautifully under makeup — The INKEY List Caffeine Eye Cream”
    • “Melts away makeup and impurities without drying — The INKEY List Oat Cleansing Balm”
    • “Brilliant makeup base — The INKEY List Polyglutamic Acid Serum”
    • “melts away makeup — BYOMA Milky Oil Cleanser”
  • Packaging Issues and Design Mostly MentionedOften Mentioned
    • “Pump breaks easily — The INKEY List Tranexamic Acid Serum”
    • “Very difficult to squeeze out at first — The INKEY List Oat Cleansing Balm”
    • “product ends up around the opening — The INKEY List Collagen Peptide Serum”
    • “Opening is huge — BYOMA Brightening Toner”
  • Texture and Consistency Issues Often MentionedOften Mentioned
    • “Rolls off skin — BYOMA Moisturizing Gel-Cream”
    • “doesn't remove mascara — BYOMA Creamy Jelly Cleanser”
    • “Tube leaks liquified oil when opened — The INKEY List Oat Cleansing Balm”
    • “Leaves my skin a bit dry — The INKEY List Salicylic Acid Cleanser”
  • Breakouts and Acne Concerns Sometimes NotedSometimes Noted
    • “caused cystic acne — BYOMA Hydrating Milky Toner”
    • “caused cystic acne — BYOMA Creamy Jelly Cleanser”
    • “did cause major breakouts — The INKEY List Omega Water Cream”
    • “New formula breaks me out — The INKEY List Salicylic Acid Cleanser”
  • Unpleasant Scent Sometimes NotedSometimes Noted
    • “has a weird chemically smell — BYOMA Milky Moisture Cleanser”
    • “smell is annoying — BYOMA Milky Oil Cleanser”
    • “Smells like BBQ/meat — The INKEY List Tranexamic Acid Serum”
    • “Smells like chemicals — The INKEY List Polyglutamic Acid Serum”

BYOMA vs The INKEY List routines for dry skin

Buy BYOMA routine · AED 605.66 · 91% fitBuy The INKEY List routine · AED 474.43 · 80% fitSee multi-brand routine · 96% fit

BYOMA vs The INKEY List routines for oily skin

Buy BYOMA routine · AED 817.28 · 87% fitBuy The INKEY List routine · AED 776.59 · 87% fitSee multi-brand routine · 97% fit

BYOMA vs The INKEY List routines for combination skin

Buy The INKEY List routine · AED 725.13 · 89% fitBuy BYOMA routine · AED 642.73 · 86% fitSee multi-brand routine · 96% fit

Questions and answers

BYOMA or The INKEY List: which is better?

Both brands are great, but BYOMA has a Superior routine fit for dry skin and dry sensitive skin, while The INKEY List excels in value and pricing.

What is the difference between BYOMA and The INKEY List?

BYOMA offers a Superior routine fit for dry skin and dry sensitive skin, while The INKEY List provides a High fit for those skin types. Reviewers indicate that The INKEY List does better for value and pricing, whereas BYOMA does better for barrier support and soothing.

BYOMA or The INKEY List for dry skin?

For dry skin, BYOMA is the better choice because Lovi rates its routine as Superior, whereas The INKEY List routine is High.

BYOMA or The INKEY List: which cleanser is better?

Both BYOMA and The INKEY List offer strong cleansers, but BYOMA is particularly well-suited for dry sensitive skin with products like its Milky Moisture Cleanser achieving a High Lovi fit. Meanwhile, The INKEY List provides targeted options such as its Salicylic Acid Cleanser, which has a High Lovi fit for combination, oily, and acne-prone skin types.

Which is more affordable, BYOMA or The INKEY List?

The INKEY List offers better value and pricing among the products on this page compared to BYOMA.

Between BYOMA and The INKEY List, which brand is better for barrier support and soothing?

BYOMA does better for barrier support and soothing. Reviewers mostly mention that BYOMA offers moisturizers that strengthen the skin barrier.

How do the founding years and corporate ownership of BYOMA and The INKEY List compare?

BYOMA was founded in 2022 in the United Kingdom and has been owned by Bansk Group since 2025, while The INKEY List was founded earlier in 2018 in the United Kingdom and is owned by Brand Evangelists for Beauty Limited.

BYOMA or The INKEY List for oily skin?

Both BYOMA and The INKEY List fit oily skin at a High level on this page. Reviewers note that The INKEY List does better for acne clearing and oil control, while both brands are equal for hydration, skin texture, breakouts, and scent.

BYOMA or The INKEY List: which moisturizer is better?

Both BYOMA and The INKEY List offer well-rated moisturizers, but BYOMA achieves a superior routine fit for dry and dry sensitive skin on the products on this page. Reviewers frequently note that BYOMA provides moisturizers that strengthen the skin barrier and instantly hydrate, while The INKEY List is recognized for its affordable and plumping formulas.

BYOMA or The INKEY List for sensitive skin?

Both BYOMA and The INKEY List achieve a Superior routine fit for sensitive skin. BYOMA features fragrance in only one product on the page, whereas every product from The INKEY List lists no fragrance.

BYOMA or The INKEY List for acne-prone skin?

Both BYOMA and The INKEY List are well-suited for acne-prone skin, as their routines on the products on this page achieve a High Lovi fit level for this skin type. However, The INKEY List does better for acne clearing and oil control.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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