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BYOMA vs The INKEY List

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and The INKEY List are British skincare brands offering moisturizers, toners, cleansers, and serums. BYOMA is known for its tri-ceramide and squalane formulations that suit dry and dry sensitive skin best, while the INKEY List relies on glycerin to benefit combination and sensitive skin. These brands differ in their primary ingredients and ideal skin types, though both support barrier health.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

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The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.

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This page compares some of the most popular BYOMA and The INKEY List products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs The INKEY List products

People Say

BYOMAThe INKEY List
  • Hydration and Moisture Mostly MentionedMostly Mentioned
    • “Absorbs instantly — BYOMA Moisturizing Gel-Cream”
    • “skin feels so hydrated — BYOMA Hydrating Milky Toner”
    • “Gel consistency — The INKEY List Tranexamic Acid Serum”
    • “feels like applying straight up water to the skin — The INKEY List Omega Water Cream”
  • Value and Pricing Often MentionedMostly Mentioned
    • “Good for the price — The INKEY List Salicylic Acid Cleanser”
    • “One of the best balms for quality and also price — The INKEY List Oat Cleansing Balm”
    • “unbeatable value — The INKEY List Hyaluronic Acid Serum”
    • “budget-friendly — BYOMA Brightening Serum”
  • Barrier Support and Soothing Mostly MentionedSometimes Noted
    • “helped heal my barrier — BYOMA Hydrating Serum”
    • “doesn't strip skin — BYOMA Creamy Jelly Cleanser”
    • “no irritation at all — BYOMA Sensitive Retinol Oil”
    • “Safe and gentle especially for my dry, sensitive skin — The INKEY List Oat Cleansing Balm”
  • Acne Clearing and Oil Control Sometimes NotedOften Mentioned
    • “Free of active acne — The INKEY List Salicylic Acid Cleanser”
    • “calms redness instantly — The INKEY List 10% Azelaic Acid Serum”
    • “Skin instantly looks less oily — The INKEY List Salicylic Acid Cleanser”
    • “breakouts are nearly non existent — BYOMA Clarifying Serum”
  • Skin Texture and Smoothing Sometimes NotedSometimes Noted
    • “Keeps my face soft and not oily — BYOMA Brightening Toner”
    • “skin was soft the next morning — BYOMA Sensitive Retinol Oil”
    • “Skin feels softer — The INKEY List PHA Toner”
    • “Glass skin — The INKEY List Polyglutamic Acid Serum”
  • Makeup Compatibility and Removal Rarely NotedOften Mentioned
    • “sits beautifully under makeup — The INKEY List Caffeine Eye Cream”
    • “Melts away makeup and impurities without drying — The INKEY List Oat Cleansing Balm”
    • “Brilliant makeup base — The INKEY List Polyglutamic Acid Serum”
    • “melts away makeup — BYOMA Milky Oil Cleanser”
  • Packaging Issues and Design Mostly MentionedOften Mentioned
    • “Pump breaks easily — The INKEY List Tranexamic Acid Serum”
    • “Very difficult to squeeze out at first — The INKEY List Oat Cleansing Balm”
    • “product ends up around the opening — The INKEY List Collagen Peptide Serum”
    • “Opening is huge — BYOMA Brightening Toner”
  • Texture and Consistency Issues Often MentionedOften Mentioned
    • “Rolls off skin — BYOMA Moisturizing Gel-Cream”
    • “doesn't remove mascara — BYOMA Creamy Jelly Cleanser”
    • “Tube leaks liquified oil when opened — The INKEY List Oat Cleansing Balm”
    • “Leaves my skin a bit dry — The INKEY List Salicylic Acid Cleanser”
  • Breakouts and Acne Concerns Sometimes NotedSometimes Noted
    • “caused cystic acne — BYOMA Hydrating Milky Toner”
    • “caused cystic acne — BYOMA Creamy Jelly Cleanser”
    • “did cause major breakouts — The INKEY List Omega Water Cream”
    • “New formula breaks me out — The INKEY List Salicylic Acid Cleanser”
  • Unpleasant Scent Sometimes NotedSometimes Noted
    • “has a weird chemically smell — BYOMA Milky Moisture Cleanser”
    • “smell is annoying — BYOMA Milky Oil Cleanser”
    • “Smells like BBQ/meat — The INKEY List Tranexamic Acid Serum”
    • “Smells like chemicals — The INKEY List Polyglutamic Acid Serum”

BYOMA vs The INKEY List routines for dry skin

Buy BYOMA routine · CA$67.99 · 94% fitBuy The INKEY List routine · CA$118.83 · 82% fitSee multi-brand routine · 99% fit

BYOMA vs The INKEY List routines for oily skin

Buy BYOMA routine · CA$160.45 · 86% fitBuy The INKEY List routine · CA$258.98 · 86% fitSee multi-brand routine · 96% fit

BYOMA vs The INKEY List routines for combination skin

Buy The INKEY List routine · CA$206.30 · 90% fitBuy BYOMA routine · CA$100.46 · 87% fitSee multi-brand routine · 96% fit

Questions and answers

BYOMA or The INKEY List: which is better?

BYOMA fits best for dry skin and dry sensitive skin with a Superior Lovi fit level, whereas The INKEY List fits best for combination skin, sensitive skin, and oily skin, with The INKEY List doing better for value and pricing as well as acne clearing and oil control.

What is the difference between BYOMA and The INKEY List?

BYOMA focuses on barrier support and soothing with a routine fit that is superior for dry and dry sensitive skin, while The INKEY List focuses on value, acne clearing, oil control, and makeup compatibility with a routine fit that is superior for combination skin. The products on this page for BYOMA feature ceramide and tri-ceramide complex ingredients, whereas every product on The INKEY List page lists no fragrance.

BYOMA or The INKEY List for dry skin?

BYOMA works better for dry skin because its routine fit is rated as Superior compared to The INKEY List which is High. Reviewers note that BYOMA focuses on barrier support and soothing, making it a stronger choice for dryness.

BYOMA or The INKEY List: which cleanser is better?

When comparing cleansers, BYOMA offers a superior fit for dry skin through options like its Milky Moisture Cleanser, whereas The INKEY List excels in value and acne clearing with products like its Salicylic Acid Cleanser. Reviewers note that the products on this page from both brands deliver hydrating and non-stripping cleansing experiences.

Which is more affordable, BYOMA or The INKEY List?

The INKEY List does better than BYOMA for value and pricing, offering affordable moisturizers and serums.

BYOMA or The INKEY List: which brand is better for skin barrier support and soothing?

BYOMA does better for skin barrier support and soothing than The INKEY List. Reviewers on the products on this page mostly mention BYOMA for moisturizers that strengthen the skin barrier.

Which brand has better makeup compatibility and removal, BYOMA or The INKEY List?

The INKEY List does better than BYOMA for makeup compatibility and removal. Reviewers frequently mention that The INKEY List products work well under makeup.

BYOMA or The INKEY List: which brand offers better options for dry sensitive skin?

BYOMA offers better options for dry sensitive skin because Lovi rates its routine fit as Superior, compared to High for The INKEY List.

BYOMA or The INKEY List for oily skin?

Both BYOMA and The INKEY List fit oily skin at a High level on the products on this page. Review themes note that The INKEY List does better for acne clearing and oil control.

BYOMA or The INKEY List: which moisturizer is better?

When comparing moisturizers, BYOMA is a better fit for dry and dry sensitive skin, offering a superior routine fit compared to The INKEY List. Reviewers note that BYOMA products excel in strengthening the skin barrier and providing deep hydration, while The INKEY List offers affordable options with a lightweight feel.

BYOMA or The INKEY List for sensitive skin?

Both BYOMA and The INKEY List are well-suited for sensitive skin, with Lovi giving BYOMA a Superior fit and The INKEY List a Superior fit.

BYOMA or The INKEY List for acne-prone skin?

Both BYOMA and The INKEY List fit acne-prone skin at a High level on the products on this page. Reviewers note that The INKEY List does better for acne clearing and oil control, while BYOMA does better for barrier support and soothing.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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