Beauty of Joseon vs The INKEY List
Beauty of Joseon and The INKEY List are distinct skincare brands founded in 2016 and 2018, respectively. Beauty of Joseon is known for its serums, masks, moisturizers, and sunscreens blending niacinamide, glycerin, and hyaluronic acid, while The INKEY List offers moisturizers, serums, toners, and eye products built around glycerin. Both brands suit sensitive skin best, with the Korean line also favoring dark spots and the British line favoring combination skin. They differ through their regional origins, parent companies, and specific ingredient formulations.
Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.
kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com
The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.
cosmeticsbusiness.comprnewswire.comtheinkeylist.comtracxn.com
This page compares some of the most popular Beauty of Joseon and The INKEY List products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular Beauty of Joseon vs The INKEY List products
People Say
Unique Textures and Smooth Finish Mostly MentionedMostly Mentioned
- “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
- “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
- “Gel consistency — The INKEY List Tranexamic Acid Serum”
- “feels like applying straight up water to the skin — The INKEY List Omega Water Cream”
Gentle and Non-Irritating Formulas Mostly MentionedOften Mentioned
- “no irritation at all — Beauty of Joseon Revive Eye Serum”
- “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
- “doesn't dry out skin — Beauty of Joseon Red Bean Refreshing Pore Mask”
- “Great for sensitive skin — The INKEY List PHA Toner”
Deep Hydration and Moisture Mostly MentionedOften Mentioned
- “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
- “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
- “Super hydrating — The INKEY List Polyglutamic Acid Serum”
- “intense nourishment — The INKEY List Collagen Peptide Serum”
Affordable Price and Value Not notedMostly Mentioned
- “Good for the price — The INKEY List Salicylic Acid Cleanser”
- “One of the best balms for quality and also price — The INKEY List Oat Cleansing Balm”
- “unbeatable value — The INKEY List Hyaluronic Acid Serum”
Pore and Oil Control Sometimes NotedSometimes Noted
- “less shiny by noon — Beauty of Joseon Red Bean Water Gel”
- “pores look cleaner — Beauty of Joseon Red Bean Refreshing Pore Mask”
- “Skin instantly looks less oily — The INKEY List Salicylic Acid Cleanser”
- “great for oily skin but anyone can use it — The INKEY List Omega Water Cream”
Calms Redness and Acne Rarely NotedOften Mentioned
- “Free of active acne — The INKEY List Salicylic Acid Cleanser”
- “calms redness instantly — The INKEY List 10% Azelaic Acid Serum”
- “Redness has lessened and the cluster of whiteheads... cleared. — The INKEY List Niacinamide Serum”
- “reduced my redness significantly — Beauty of Joseon Glow Serum”
Breakouts and Skin Irritation Often MentionedSometimes Noted
- “did cause major breakouts — The INKEY List Omega Water Cream”
- “New formula breaks me out — The INKEY List Salicylic Acid Cleanser”
- “Caused cystic acne — The INKEY List PHA Toner”
- “Broke me out in cystic acne — Beauty of Joseon Dynasty Cream”
Packaging and Sizing Issues Sometimes NotedOften Mentioned
- “dropper doesn't reach the bottom — Beauty of Joseon Glow Serum”
- “Hate dipping my fingers in the jar — Beauty of Joseon Dynasty Cream”
- “one pump is too much — Beauty of Joseon Revive Eye Serum”
- “Pump breaks easily — The INKEY List Tranexamic Acid Serum”
Scent and Fragrance Issues Often MentionedSometimes Noted
- “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
- “smells like cheese — Beauty of Joseon Ground Rice and Honey Glow Mask”
- “Smells like BBQ/meat — The INKEY List Tranexamic Acid Serum”
- “Smells like chemicals — The INKEY List Polyglutamic Acid Serum”
Beauty of Joseon vs The INKEY List routines for dry skin
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Cleanser
Green Plum Refreshing Cleanser
Morning · Evening · Once a week
€8.39
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Hydrating Toner
Ginseng Essence Water
Morning
€11.07
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Moisturizer
Revive Serum
Morning · Evening · Once a week
€22.39
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SPF
Relief Sun: Rice + Probiotics
Morning
€9.49
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Pre-Cleanser
Ginseng Cleansing Oil
Evening · Once a week
€15.00
-
Cleansing Toner
Green Plum Refreshing Toner
Evening · Once a week
€13.33
-
Serum or Treatment
Glow Serum
Evening · Once a week
€19.20
-
Nourishing Mask
Centella Asiatica Calming Mask
Once a week
€40.18
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Cleanser
Salicylic Acid Cleanser
Morning · Evening · Once a week
€6.80
-
Hydrating Toner
Dear, Klairs Supple Preparation Unscented Toner
Morning
€16.89
- Moisturizer Collagen Peptide Serum Morning · Evening · Once a week
-
SPF
Purito Daily Soft Touch Sunscreen
Morning
€20.01
-
Pre-Cleanser
Oat Cleansing Balm
Evening · Once a week
€23.90
-
Cleansing Toner
PHA Toner
Evening · Once a week
€10.50
-
Serum or Treatment
10% Azelaic Acid Serum
Evening · Once a week
€13.60
-
Nourishing Mask
LANEIGE Water Sleeping Mask_EX
Once a week
€33.90
Beauty of Joseon vs The INKEY List routines for oily skin
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Cleanser
Salicylic Acid Cleanser
Morning · Evening · Once a week
€6.80
-
Hydrating Toner
Some By Mi Snail Truecica Miracle Repair Toner
Morning · Once a week
€19.90
-
Moisturizer
Hyaluronic Acid Serum
Morning · Evening · Once a week
€6.99
-
SPF
make p:rem UV Defense Me Blue Ray Sun Cream
Morning
€33.70
-
Pre-Cleanser
Oat Cleansing Balm
Evening · Once a week
€23.90
-
Cleansing Toner
PHA Toner
Evening
€10.50
-
Serum or Treatment
10% Azelaic Acid Serum
Evening · Once a week
€13.60
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
€72.82
-
Cleansing Mask
VT Cosmetics Cica Purifying Mask
Once a week
€15.72
-
Cleanser
Green Plum Refreshing Cleanser
Morning · Evening · Once a week
€8.39
-
Hydrating Toner
Ginseng Essence Water
Morning · Once a week
€11.07
-
Moisturizer
Revive Serum
Morning · Evening · Once a week
€22.39
-
SPF
Relief Sun: Rice + Probiotics
Morning
€9.49
-
Pre-Cleanser
Ginseng Cleansing Oil
Evening · Once a week
€15.00
-
Cleansing Toner
Green Plum Refreshing Toner
Evening
€13.33
-
Serum or Treatment
Glow Serum
Evening · Once a week
€19.20
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
€72.82
-
Cleansing Mask
Red Bean Refreshing Pore Mask
Once a week
€12.00
Beauty of Joseon vs The INKEY List routines for combination skin
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Cleanser
Salicylic Acid Cleanser
Morning · Evening · Once a week
€6.80
-
Hydrating Toner
Paula's Choice Skin Balancing Pore-Reducing Toner
Morning · Once a week
€36.00
-
Moisturizer
Polyglutamic Acid Serum
Morning · Evening · Once a week
€12.00
-
SPF
make p:rem UV Defense Me Blue Ray Sun Cream
Morning
€33.70
-
Pre-Cleanser
Oat Cleansing Balm
Evening · Once a week
€23.90
-
Cleansing Toner
Glycolic Acid Toner
Evening · Once a week
€12.88
-
Serum or Treatment
10% Azelaic Acid Serum
Evening · Once a week
€13.60
-
Cleansing Mask
VT Cosmetics Cica Purifying Mask
Once a week
€15.72
-
Cleanser
Green Plum Refreshing Cleanser
Morning · Evening · Once a week
€8.39
-
Hydrating Toner
Ginseng Essence Water
Morning · Once a week
€11.07
-
Moisturizer
Revive Serum
Morning · Evening · Once a week
€22.39
-
SPF
Relief Sun: Rice + Probiotics
Morning
€9.49
-
Pre-Cleanser
Radiance Cleansing Balm
Evening · Once a week
€20.80
-
Cleansing Toner
Green Plum Refreshing Toner
Evening · Once a week
€13.33
-
Serum or Treatment
Glow Serum
Evening · Once a week
€19.20
-
Cleansing Mask
Red Bean Refreshing Pore Mask
Once a week
€12.00
Questions and answers
Beauty of Joseon or The INKEY List: which is better?
Both brands offer products on this page that provide high routine fit for most skin types, but Beauty of Joseon is noted for gentler formulas, while The INKEY List excels in affordability and calming redness and acne.
What is the difference between Beauty of Joseon and The INKEY List?
Beauty of Joseon offers gentle, non-irritating formulas that fit sensitive skin well, while The INKEY List provides affordable options that help calm redness and acne. Both brands deliver an equal fit across most skin types, though The INKEY List rates higher for mature skin.
Beauty of Joseon or The INKEY List for dry skin?
Both Beauty of Joseon and The INKEY List offer products on this page that provide a High routine fit for dry skin. Beauty of Joseon excels in gentle, non-irritating formulas, while The INKEY List provides affordable hydration and moisturizing options.
Beauty of Joseon or The INKEY List: which cleanser is better?
Both Beauty of Joseon and The INKEY List offer products on this page with High fit levels for cleansing across various skin types. Reviewers note that Beauty of Joseon provides gentle, non-irritating formulas, while The INKEY List excels in affordable price and value.
Which is more affordable, Beauty of Joseon or The INKEY List?
The INKEY List offers better affordability and value among the products on this page compared to Beauty of Joseon.
Which brand has better packaging and sizing, Beauty of Joseon or The INKEY List?
The INKEY List does better than Beauty of Joseon when it comes to packaging and sizing issues. Reviewers often note packaging problems for Beauty of Joseon, whereas The INKEY List does not share this negative review theme.
Beauty of Joseon or The INKEY List: which has more gentle and non-irritating formulas?
Beauty of Joseon does better than The INKEY List for gentle and non-irritating formulas.
Beauty of Joseon or The INKEY List for oily skin?
Both Beauty of Joseon and The INKEY List fit oily skin at a High level. Reviewers mention that the products on this page help with pore and oil control.
Beauty of Joseon or The INKEY List: which moisturizer is better?
Both Beauty of Joseon and The INKEY List offer high fit levels for moisturizers across many skin types, though Beauty of Joseon provides gentle formulas while The INKEY List delivers affordable value.
Beauty of Joseon or The INKEY List for sensitive skin?
Both Beauty of Joseon and The INKEY List show a High routine fit for sensitive skin. Beauty of Joseon stands out for its gentle and non-irritating formulas.
Beauty of Joseon or The INKEY List for acne-prone skin?
Both Beauty of Joseon and The INKEY List fit acne-prone skin at a High level based on the products on this page. Beauty of Joseon offers gentle, non-irritating formulas, while The INKEY List does better at calming redness and acne.
Beauty of Joseon or The INKEY List for mature skin?
The INKEY List is a better fit for mature skin, achieving a High routine fit level compared to Beauty of Joseon's Average level.
Research behind their key ingredients
The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer
Safety evaluation of topical applications of ethanol on the skin and inside the oral cavity
The Effect of Aloe Vera Clinical Trials on Prevention and Healing of Skin Wound: A Systematic Review
Cutaneous photoprotection from ultraviolet injury by green tea polyphenols
Bacterial cellulose membranes as drug delivery systems: an in vivo skin compatibility study
Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo
Effects of ascorbic acid on gingival melanin pigmentation in vitro and in vivo
Panax ginseng induces human Type I collagen synthesis through activation of Smad signaling
The moisturizing effects of glycolipid biosurfactants, mannosylerythritol lipids, on human skin
Microneedling by dermapen and glycolic acid peel for the treatment of acne scars: Comparative study
A comparative study of gluconolactone versus benzoyl peroxide in the treatment of acne
Chemical peels for acne vulgaris: a systematic review of randomised controlled trials
Supramolecular collagen nanoparticles for anti-wrinkle, skin whitening, and moisturizing effects
Novel beads made of alpha-cyclodextrin and oil for topical delivery of a lipophilic drug
A study of anti-wrinkle functions and improvement of cream with Phaseolus angularis
Topical Almond Oil for Prevention of Pressure Injuries: A Single-Blinded Comparison Study
The anti wrinkle efficacy of synthetic hexapeptide (Argireline) in Chinese Subjects
Hippophae rhamnoides oil-in-water (O/W) emulsion improves barrier function in healthy human subjects
Darutoside promotes skin wound healing via regulating macrophage polarization
Treatment with Ascorbyl Glucoside-Arginine Complex Ameliorates Solar Lentigos
Targeting Circadian Rhythm for the Regulation of Skin Collagen Metabolism
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
-

Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-

Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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