🇮🇹Italy

BYOMA vs The INKEY List

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and The INKEY List are British skincare brands offering moisturizers, toners, cleansers, and serums. BYOMA incorporates a proprietary tri-ceramide complex and squalane to suit acne-prone skin and mature skin best, while The INKEY List builds its products around glycerin to fit dry skin and sensitive skin best. The brands differ in their formulations and targeted ingredient benefits, as the first brand focuses on barrier hydration and collagen production, and the second brand significantly increases skin hydration and restores barrier function.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

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The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.

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This page compares some of the most popular BYOMA and The INKEY List products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs The INKEY List products

People Say

BYOMAThe INKEY List
  • Hydration and Moisture Mostly MentionedMostly Mentioned
    • “Absorbs instantly — BYOMA Moisturizing Gel-Cream”
    • “skin feels so hydrated — BYOMA Hydrating Milky Toner”
    • “Gel consistency — The INKEY List Tranexamic Acid Serum”
    • “feels like applying straight up water to the skin — The INKEY List Omega Water Cream”
  • Value and Pricing Often MentionedMostly Mentioned
    • “Good for the price — The INKEY List Salicylic Acid Cleanser”
    • “One of the best balms for quality and also price — The INKEY List Oat Cleansing Balm”
    • “unbeatable value — The INKEY List Hyaluronic Acid Serum”
    • “budget-friendly — BYOMA Brightening Serum”
  • Barrier Support and Soothing Mostly MentionedSometimes Noted
    • “helped heal my barrier — BYOMA Hydrating Serum”
    • “doesn't strip skin — BYOMA Creamy Jelly Cleanser”
    • “no irritation at all — BYOMA Sensitive Retinol Oil”
    • “Safe and gentle especially for my dry, sensitive skin — The INKEY List Oat Cleansing Balm”
  • Acne Clearing and Oil Control Sometimes NotedOften Mentioned
    • “Free of active acne — The INKEY List Salicylic Acid Cleanser”
    • “calms redness instantly — The INKEY List 10% Azelaic Acid Serum”
    • “Skin instantly looks less oily — The INKEY List Salicylic Acid Cleanser”
    • “breakouts are nearly non existent — BYOMA Clarifying Serum”
  • Skin Texture and Smoothing Sometimes NotedSometimes Noted
    • “Keeps my face soft and not oily — BYOMA Brightening Toner”
    • “skin was soft the next morning — BYOMA Sensitive Retinol Oil”
    • “Skin feels softer — The INKEY List PHA Toner”
    • “Glass skin — The INKEY List Polyglutamic Acid Serum”
  • Makeup Compatibility and Removal Rarely NotedOften Mentioned
    • “sits beautifully under makeup — The INKEY List Caffeine Eye Cream”
    • “Melts away makeup and impurities without drying — The INKEY List Oat Cleansing Balm”
    • “Brilliant makeup base — The INKEY List Polyglutamic Acid Serum”
    • “melts away makeup — BYOMA Milky Oil Cleanser”
  • Packaging Issues and Design Mostly MentionedOften Mentioned
    • “Pump breaks easily — The INKEY List Tranexamic Acid Serum”
    • “Very difficult to squeeze out at first — The INKEY List Oat Cleansing Balm”
    • “product ends up around the opening — The INKEY List Collagen Peptide Serum”
    • “Opening is huge — BYOMA Brightening Toner”
  • Texture and Consistency Issues Often MentionedOften Mentioned
    • “Rolls off skin — BYOMA Moisturizing Gel-Cream”
    • “doesn't remove mascara — BYOMA Creamy Jelly Cleanser”
    • “Tube leaks liquified oil when opened — The INKEY List Oat Cleansing Balm”
    • “Leaves my skin a bit dry — The INKEY List Salicylic Acid Cleanser”
  • Breakouts and Acne Concerns Sometimes NotedSometimes Noted
    • “caused cystic acne — BYOMA Hydrating Milky Toner”
    • “caused cystic acne — BYOMA Creamy Jelly Cleanser”
    • “did cause major breakouts — The INKEY List Omega Water Cream”
    • “New formula breaks me out — The INKEY List Salicylic Acid Cleanser”
  • Unpleasant Scent Sometimes NotedSometimes Noted
    • “has a weird chemically smell — BYOMA Milky Moisture Cleanser”
    • “smell is annoying — BYOMA Milky Oil Cleanser”
    • “Smells like BBQ/meat — The INKEY List Tranexamic Acid Serum”
    • “Smells like chemicals — The INKEY List Polyglutamic Acid Serum”

BYOMA vs The INKEY List routines for oily skin

See multi-brand routine · 95% fit

BYOMA vs The INKEY List routines for combination skin

See multi-brand routine · 95% fit

BYOMA vs The INKEY List routines for acne-prone skin

See multi-brand routine · 96% fit

Questions and answers

BYOMA or The INKEY List: which is better?

BYOMA and The INKEY List both offer great options, but BYOMA is better for barrier support and soothing while The INKEY List excels in value and pricing. Lovi rates BYOMA as Superior for oily, acne-prone, mature, and dark spot skin routines.

What is the difference between BYOMA and The INKEY List?

BYOMA offers superior barrier support and soothing, whereas The INKEY List delivers better value and pricing, acne clearing and oil control, and makeup compatibility and removal.

BYOMA or The INKEY List for oily skin?

BYOMA is a superior fit for oily skin, whereas The INKEY List offers a high fit level for this skin type. Review themes show that The INKEY List does better for acne clearing and oil control among the products on this page.

BYOMA or The INKEY List: which cleanser is better?

When it comes to cleansers on the page, BYOMA achieves a High Lovi fit level for dry skin, sensitive skin, acne-prone skin, combination skin, dry sensitive skin, and oily acne-prone skin, while The INKEY List offers standout individual options like the Salicylic Acid Cleanser and the Oat Cleansing Balm. Reviewers note that BYOMA excels specifically in barrier support and soothing with its hydrating and non-stripping cleansers, whereas The INKEY List is favored for value and pricing.

Which is more affordable, BYOMA or The INKEY List?

The INKEY List is more affordable than BYOMA, as the products on this page excel in value and pricing according to reviewer feedback.

How do BYOMA and The INKEY List compare for barrier support and soothing?

For barrier support and soothing, BYOMA does better than The INKEY List.

Which brand is better for sensitive skin, BYOMA or The INKEY List?

Both brands are a good choice for sensitive skin, but The INKEY List fits best for dry sensitive skin while BYOMA stands out for barrier support and soothing. The INKEY List features fragrance-free formulas across all products on this page, and reviewers frequently mention its affordable serums and moisturizers.

How do the founding years and corporate ownership of BYOMA and The INKEY List differ?

BYOMA was founded in 202 영국 in 2022 and is owned by Bansk Group as of 2025, whereas The INKEY List was founded in 2018 in the United Kingdom and is owned by Brand Evangelists for Beauty Limited.

BYOMA or The INKEY List for acne-prone skin?

For acne-prone skin, BYOMA is the better choice because Lovi rates its routine fit as Superior, compared to High for The INKEY List.

BYOMA or The INKEY List: which moisturizer is better?

Both BYOMA and The INKEY List offer well-liked moisturizers, but BYOMA has better barrier support and soothing qualities for the products on this page. Reviewers note that BYOMA moisturizers often strengthen the skin barrier, while The INKEY List is known for affordable and plumping moisturizers.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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