BYOMA vs The INKEY List
BYOMA and The INKEY List are British skincare brands offering thoughtfully formulated moisturizers, toners, cleansers, serums, and more. BYOMA relies on a signature tri-ceramide complex and squalane, suiting dry and oily skin best by delivering targeted moisture and balance, while the other brand centers around glycerin to fit sensitive and combination skin. Both brands differ in their formulations and ideal skin types, though each addresses specific concerns such as acne, dark spots, and aging with specialized products.
BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.
The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.
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This page compares some of the most popular BYOMA and The INKEY List products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular BYOMA vs The INKEY List products
People Say
Hydration and Moisture Mostly MentionedMostly Mentioned
- “Absorbs instantly — BYOMA Moisturizing Gel-Cream”
- “skin feels so hydrated — BYOMA Hydrating Milky Toner”
- “Gel consistency — The INKEY List Tranexamic Acid Serum”
- “feels like applying straight up water to the skin — The INKEY List Omega Water Cream”
Value and Pricing Often MentionedMostly Mentioned
- “Good for the price — The INKEY List Salicylic Acid Cleanser”
- “One of the best balms for quality and also price — The INKEY List Oat Cleansing Balm”
- “unbeatable value — The INKEY List Hyaluronic Acid Serum”
- “budget-friendly — BYOMA Brightening Serum”
Barrier Support and Soothing Mostly MentionedSometimes Noted
- “helped heal my barrier — BYOMA Hydrating Serum”
- “doesn't strip skin — BYOMA Creamy Jelly Cleanser”
- “no irritation at all — BYOMA Sensitive Retinol Oil”
- “Safe and gentle especially for my dry, sensitive skin — The INKEY List Oat Cleansing Balm”
Acne Clearing and Oil Control Sometimes NotedOften Mentioned
- “Free of active acne — The INKEY List Salicylic Acid Cleanser”
- “calms redness instantly — The INKEY List 10% Azelaic Acid Serum”
- “Skin instantly looks less oily — The INKEY List Salicylic Acid Cleanser”
- “breakouts are nearly non existent — BYOMA Clarifying Serum”
Skin Texture and Smoothing Sometimes NotedSometimes Noted
- “Keeps my face soft and not oily — BYOMA Brightening Toner”
- “skin was soft the next morning — BYOMA Sensitive Retinol Oil”
- “Skin feels softer — The INKEY List PHA Toner”
- “Glass skin — The INKEY List Polyglutamic Acid Serum”
Makeup Compatibility and Removal Rarely NotedOften Mentioned
- “sits beautifully under makeup — The INKEY List Caffeine Eye Cream”
- “Melts away makeup and impurities without drying — The INKEY List Oat Cleansing Balm”
- “Brilliant makeup base — The INKEY List Polyglutamic Acid Serum”
- “melts away makeup — BYOMA Milky Oil Cleanser”
Packaging Issues and Design Mostly MentionedOften Mentioned
- “Pump breaks easily — The INKEY List Tranexamic Acid Serum”
- “Very difficult to squeeze out at first — The INKEY List Oat Cleansing Balm”
- “product ends up around the opening — The INKEY List Collagen Peptide Serum”
- “Opening is huge — BYOMA Brightening Toner”
Texture and Consistency Issues Often MentionedOften Mentioned
- “Rolls off skin — BYOMA Moisturizing Gel-Cream”
- “doesn't remove mascara — BYOMA Creamy Jelly Cleanser”
- “Tube leaks liquified oil when opened — The INKEY List Oat Cleansing Balm”
- “Leaves my skin a bit dry — The INKEY List Salicylic Acid Cleanser”
Breakouts and Acne Concerns Sometimes NotedSometimes Noted
- “caused cystic acne — BYOMA Hydrating Milky Toner”
- “caused cystic acne — BYOMA Creamy Jelly Cleanser”
- “did cause major breakouts — The INKEY List Omega Water Cream”
- “New formula breaks me out — The INKEY List Salicylic Acid Cleanser”
Unpleasant Scent Sometimes NotedSometimes Noted
- “has a weird chemically smell — BYOMA Milky Moisture Cleanser”
- “smell is annoying — BYOMA Milky Oil Cleanser”
- “Smells like BBQ/meat — The INKEY List Tranexamic Acid Serum”
- “Smells like chemicals — The INKEY List Polyglutamic Acid Serum”
BYOMA vs The INKEY List routines for dry skin
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Cleanser
CeraVe Hydrating Facial Cleanser
Morning · Evening · Once a week
€7.50
-
Hydrating Toner
COSRX Propolis Synergy Toner
Morning
€18.55
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Moisturizer
Sensitive Retinol Oil
Morning · Evening · Once a week
€33.44
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SPF
Purito Daily Soft Touch Sunscreen
Morning
€12.98
-
Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
€16.10
-
Serum or Treatment
Clarifying Serum
Evening · Once a week
€27.85
-
Nourishing Mask
Anua Heartleaf 77% Soothing Sheet Mask
Once a week
€19.90
-
Cleanser
Salicylic Acid Cleanser
Morning · Evening · Once a week
€6.50
-
Hydrating Toner
COSRX Propolis Synergy Toner
Morning
€18.55
-
Moisturizer
Polyglutamic Acid Serum
Morning · Evening · Once a week
€33.00
-
SPF
Purito Daily Soft Touch Sunscreen
Morning
€12.98
-
Pre-Cleanser
Oat Cleansing Balm
Evening · Once a week
€13.80
-
Serum or Treatment
10% Azelaic Acid Serum
Evening · Once a week
€12.00
-
Nourishing Mask
Anua Heartleaf 77% Soothing Sheet Mask
Once a week
€19.90
BYOMA vs The INKEY List routines for oily skin
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Cleanser
CeraVe Foaming Facial Cleanser
Morning · Evening · Once a week
€11.35
-
Hydrating Toner
Some By Mi Snail Truecica Miracle Repair Toner
Morning · Once a week
€19.99
-
Moisturizer
Sensitive Retinol Oil
Morning · Evening · Once a week
€33.44
-
SPF
make p:rem UV Defense Me Blue Ray Sun Cream
Morning
€34.30
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
€40.00
-
Cleansing Toner
Pixi Glow Tonic
Evening
€29.29
-
Serum or Treatment
Clarifying Serum
Evening · Once a week
€27.85
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
€49.00
-
Cleansing Mask
HERBIVORE Botanicals Blue Tansy BHA and Enzyme Pore Refining Mask
Once a week
€79.97
-
Cleanser
Salicylic Acid Cleanser
Morning · Evening · Once a week
€6.50
-
Hydrating Toner
Some By Mi Snail Truecica Miracle Repair Toner
Morning · Once a week
€19.99
-
Moisturizer
Hyaluronic Acid Serum
Morning · Evening · Once a week
€10.00
-
SPF
make p:rem UV Defense Me Blue Ray Sun Cream
Morning
€34.30
-
Pre-Cleanser
Oat Cleansing Balm
Evening · Once a week
€13.80
-
Cleansing Toner
Glycolic Acid Toner
Evening
€11.21
-
Serum or Treatment
10% Azelaic Acid Serum
Evening · Once a week
€12.00
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
€49.00
-
Cleansing Mask
HERBIVORE Botanicals Blue Tansy BHA and Enzyme Pore Refining Mask
Once a week
€79.97
BYOMA vs The INKEY List routines for combination skin
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Cleanser
Paula's Choice Perfectly Balanced Foaming Cleanser
Morning · Evening · Once a week
€32.00
-
Hydrating Toner
Paula's Choice Skin Balancing Pore-Reducing Toner
Morning · Once a week
€36.00
-
Moisturizer
Sensitive Retinol Oil
Morning · Evening · Once a week
€33.44
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
€40.00
-
Cleansing Toner
Medicube Zero Pore Pad 2.0
Evening
€17.15
-
Serum or Treatment
Clarifying Serum
Evening · Once a week
€27.85
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
€49.00
-
Cleansing Mask
HERBIVORE Botanicals Blue Tansy BHA and Enzyme Pore Refining Mask
Once a week
€79.97
-
Cleanser
Salicylic Acid Cleanser
Morning · Evening · Once a week
€6.50
-
Hydrating Toner
Paula's Choice Skin Balancing Pore-Reducing Toner
Morning · Once a week
€36.00
-
Moisturizer
Polyglutamic Acid Serum
Morning · Evening · Once a week
€33.00
-
Pre-Cleanser
Oat Cleansing Balm
Evening · Once a week
€13.80
-
Cleansing Toner
Glycolic Acid Toner
Evening
€11.21
-
Serum or Treatment
10% Azelaic Acid Serum
Evening · Once a week
€12.00
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
€49.00
-
Cleansing Mask
HERBIVORE Botanicals Blue Tansy BHA and Enzyme Pore Refining Mask
Once a week
€79.97
Questions and answers
BYOMA or The INKEY List: which is better?
BYOMA offers better routine fit overall, achieving a Superior level for dry, oily, acne-prone, mature, and dark-spot skin types on this page, whereas The INKEY List reaches a Superior fit mainly for sensitive skin.
What is the difference between BYOMA and The INKEY List?
BYOMA and The INKEY List both offer affordable skincare from the United Kingdom, but BYOMA has a Superior routine fit for dry, oily, and acne-prone skin while The INKEY List has a Superior routine fit for sensitive skin. Reviewers note that The INKEY List does better for value and pricing as well as acne clearing and oil control, whereas BYOMA does better for barrier support and soothing.
BYOMA or The INKEY List for dry skin?
For dry skin, BYOMA has a Superior routine fit while The INKEY List has a High routine fit on the products on this page.
BYOMA or The INKEY List: which cleanser is better?
Both BYOMA and The INKEY List offer quality cleansers, but BYOMA has higher overall Lovi fit levels for dry and sensitive skin on the products on this page. Reviewers frequently mention that BYOMA cleansers are hydrating and non-stripping.
Which is more affordable, BYOMA or The INKEY List?
The INKEY List is more affordable, as its products are noted for value and pricing across the range on this page.
Which brand is better for barrier support and soothing, BYOMA or The INKEY List?
BYOMA is better for barrier support and soothing, as the products on this page achieve superior or high fit levels across skin types for strengthening the skin barrier and soothing. Reviewers mostly mention that BYOMA moisturizers strengthen the skin barrier.
BYOMA or The INKEY List for oily skin?
For oily skin, BYOMA has a Superior routine fit on this page, while The INKEY List has a High routine fit. The INKEY List does better for acne clearing and oil control among the products on this page.
BYOMA or The INKEY List: which moisturizer is better?
BYOMA offers better routine fit levels for moisturizers, as its routines rate Superior for dry and oily skin types compared to High for The INKEY List. Reviewers on the products on this page frequently mention that BYOMA provides moisturizers that strengthen the skin barrier.
BYOMA or The INKEY List for sensitive skin?
For sensitive skin, The INKEY List is rated as a Superior routine fit, while BYOMA is rated as a High routine fit on the products on this page.
BYOMA or The INKEY List for acne-prone skin?
For acne-prone skin, BYOMA is the better choice because Lovi rates its routine as Superior compared to High for The INKEY List.
BYOMA or The INKEY List for combination skin?
For combination skin, BYOMA offers a Superior routine fit, whereas The INKEY List provides a High routine fit on this page. Reviewers note that BYOMA is better for barrier support and soothing, while The INKEY List does better for value and pricing as well as acne clearing and oil control.
BYOMA or The INKEY List for mature skin?
For mature skin, BYOMA is the better choice because Lovi rates its routine fit as Superior while The INKEY List routine fit is High. The products on this page for BYOMA help strengthen the skin barrier and provide instant hydration.
Research behind their key ingredients
The Effect of Aloe Vera Clinical Trials on Prevention and Healing of Skin Wound: A Systematic Review
Cutaneous photoprotection from ultraviolet injury by green tea polyphenols
Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo
Effects of ascorbic acid on gingival melanin pigmentation in vitro and in vivo
Vitamin C-squalene bioconjugate promotes epidermal thickening and collagen production in human skin
The moisturizing effects of glycolipid biosurfactants, mannosylerythritol lipids, on human skin
A comparative study of gluconolactone versus benzoyl peroxide in the treatment of acne
Preparation and evaluation of anti-wrinkle cream containing saffron extract and avocado oil
Chemical peels for acne vulgaris: a systematic review of randomised controlled trials
The synergistic effect of retinyl propionate and hydroxypinacolone retinoate on skin aging
Salicyloyl-phytosphingosine: a novel agent for the repair of photoaged skin
Topical Almond Oil for Prevention of Pressure Injuries: A Single-Blinded Comparison Study
Moisturizing Effects of Diglycerol Combined with Glycerol on Human Stratum Corneum
The anti wrinkle efficacy of synthetic hexapeptide (Argireline) in Chinese Subjects
Clinical study of a spray containing birch juice for repairing sensitive skin
Hippophae rhamnoides oil-in-water (O/W) emulsion improves barrier function in healthy human subjects
Darutoside promotes skin wound healing via regulating macrophage polarization
Treatment with Ascorbyl Glucoside-Arginine Complex Ameliorates Solar Lentigos
Targeting Circadian Rhythm for the Regulation of Skin Collagen Metabolism
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
-

Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
-

Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-

Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
-

Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
-

Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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