🇮🇪Ireland

BYOMA vs The INKEY List

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and The INKEY List are British skincare brands offering moisturizers, toners, cleansers, serums, and more. The former relies on nourishing tri-ceramide and squalane to suit dry skin and dry sensitive skin best, while the latter uses glycerin to fit sensitive skin and combination skin best. Both feature standout products for acne-prone skin, dark spots, and mature skin. The two differ in their core formulations, ownership, and founding years, as well as the distinct ways each brand addresses specific skin concerns.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

cosmeticsbusiness.com

The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.

cosmeticsbusiness.comprnewswire.comtheinkeylist.comtracxn.com

This page compares some of the most popular BYOMA and The INKEY List products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs The INKEY List products

People Say

BYOMAThe INKEY List
  • Hydration and Moisture Mostly MentionedMostly Mentioned
    • “Absorbs instantly — BYOMA Moisturizing Gel-Cream”
    • “skin feels so hydrated — BYOMA Hydrating Milky Toner”
    • “Gel consistency — The INKEY List Tranexamic Acid Serum”
    • “feels like applying straight up water to the skin — The INKEY List Omega Water Cream”
  • Value and Pricing Often MentionedMostly Mentioned
    • “Good for the price — The INKEY List Salicylic Acid Cleanser”
    • “One of the best balms for quality and also price — The INKEY List Oat Cleansing Balm”
    • “unbeatable value — The INKEY List Hyaluronic Acid Serum”
    • “budget-friendly — BYOMA Brightening Serum”
  • Barrier Support and Soothing Mostly MentionedSometimes Noted
    • “helped heal my barrier — BYOMA Hydrating Serum”
    • “doesn't strip skin — BYOMA Creamy Jelly Cleanser”
    • “no irritation at all — BYOMA Sensitive Retinol Oil”
    • “Safe and gentle especially for my dry, sensitive skin — The INKEY List Oat Cleansing Balm”
  • Acne Clearing and Oil Control Sometimes NotedOften Mentioned
    • “Free of active acne — The INKEY List Salicylic Acid Cleanser”
    • “calms redness instantly — The INKEY List 10% Azelaic Acid Serum”
    • “Skin instantly looks less oily — The INKEY List Salicylic Acid Cleanser”
    • “breakouts are nearly non existent — BYOMA Clarifying Serum”
  • Skin Texture and Smoothing Sometimes NotedSometimes Noted
    • “Keeps my face soft and not oily — BYOMA Brightening Toner”
    • “skin was soft the next morning — BYOMA Sensitive Retinol Oil”
    • “Skin feels softer — The INKEY List PHA Toner”
    • “Glass skin — The INKEY List Polyglutamic Acid Serum”
  • Makeup Compatibility and Removal Rarely NotedOften Mentioned
    • “sits beautifully under makeup — The INKEY List Caffeine Eye Cream”
    • “Melts away makeup and impurities without drying — The INKEY List Oat Cleansing Balm”
    • “Brilliant makeup base — The INKEY List Polyglutamic Acid Serum”
    • “melts away makeup — BYOMA Milky Oil Cleanser”
  • Packaging Issues and Design Mostly MentionedOften Mentioned
    • “Pump breaks easily — The INKEY List Tranexamic Acid Serum”
    • “Very difficult to squeeze out at first — The INKEY List Oat Cleansing Balm”
    • “product ends up around the opening — The INKEY List Collagen Peptide Serum”
    • “Opening is huge — BYOMA Brightening Toner”
  • Texture and Consistency Issues Often MentionedOften Mentioned
    • “Rolls off skin — BYOMA Moisturizing Gel-Cream”
    • “doesn't remove mascara — BYOMA Creamy Jelly Cleanser”
    • “Tube leaks liquified oil when opened — The INKEY List Oat Cleansing Balm”
    • “Leaves my skin a bit dry — The INKEY List Salicylic Acid Cleanser”
  • Breakouts and Acne Concerns Sometimes NotedSometimes Noted
    • “caused cystic acne — BYOMA Hydrating Milky Toner”
    • “caused cystic acne — BYOMA Creamy Jelly Cleanser”
    • “did cause major breakouts — The INKEY List Omega Water Cream”
    • “New formula breaks me out — The INKEY List Salicylic Acid Cleanser”
  • Unpleasant Scent Sometimes NotedSometimes Noted
    • “has a weird chemically smell — BYOMA Milky Moisture Cleanser”
    • “smell is annoying — BYOMA Milky Oil Cleanser”
    • “Smells like BBQ/meat — The INKEY List Tranexamic Acid Serum”
    • “Smells like chemicals — The INKEY List Polyglutamic Acid Serum”

BYOMA vs The INKEY List routines for dry skin

See multi-brand routine · 98% fit

BYOMA vs The INKEY List routines for oily skin

See multi-brand routine · 96% fit

BYOMA vs The INKEY List routines for combination skin

See multi-brand routine · 95% fit

Questions and answers

BYOMA or The INKEY List: which is better?

BYOMA fits dry skin, mature skin, and dry sensitive skin at a Superior level, while The INKEY List fits those skin types at a High level. Reviewers mention that BYOMA offers stronger barrier support and soothing, whereas The INKEY List stands out for value and pricing.

What is the difference between BYOMA and The INKEY List?

BYOMA provides a superior routine fit for dry skin, mature skin, and dry sensitive skin, while The INKEY List offers an equal fit for sensitive, combination, and acne-prone skin types. Reviewers note that BYOMA excels in barrier support and soothing, whereas The INKEY List scores better in value and pricing as well as makeup compatibility and removal.

BYOMA or The INKEY List for dry skin?

For dry skin, BYOMA works better as the products on this page achieve a Superior routine fit compared to the High fit from The INKEY List. Reviewers on the page mostly mention that BYOMA offers moisturizers that strengthen the skin barrier, provide instant hydration, and are lightweight and fast-absorbing.

BYOMA or The INKEY List: which cleanser is better?

Both BYOMA and The INKEY List offer good cleansers, but BYOMA is particularly well-suited for dry sensitive skin with items like the Milky Moisture Cleanser. Reviewers mention that the products on this page provide hydrating and non-stripping cleansers.

Which is more affordable, BYOMA or The INKEY List?

The INKEY List is more affordable than BYOMA, as shown by reviewer feedback highlighting the value and pricing of its products.

Between BYOMA and The INKEY List, which brand is better for barrier support and soothing?

BYOMA does better for barrier support and soothing than The INKEY List. The products on this page feature key ingredients like a tri-ceramide complex that helps strengthen the skin barrier.

How do the founding years and corporate ownerships of BYOMA and The INKEY List compare?

BYOMA was founded in 2022 in the United Kingdom and is owned by Bansk Group as of 2025. In contrast, The INKEY List was founded earlier in 2018 in the United Kingdom and is owned by Brand Evangelists for Beauty Limited.

Which brand performs better for makeup compatibility and removal according to reviewers?

The INKEY List performs better for makeup compatibility and removal according to reviewers.

BYOMA or The INKEY List for oily skin?

Both BYOMA and The INKEY List fit oily skin well, with Lovi routine fit levels rated as High for the products on this page.

BYOMA or The INKEY List: which moisturizer is better?

BYOMA offers a Superior routine fit for dry skin with products like its Moisturizing Rich Cream, while The INKEY List provides a High routine fit with products like its Omega Water Cream.

BYOMA or The INKEY List for sensitive skin?

Both BYOMA and The INKEY List are well-suited for sensitive skin, as Lovi rates their routines as Superior. The products on this page are fragrance-free or largely free of added scent, which helps minimize irritation.

BYOMA or The INKEY List for acne-prone skin?

Both BYOMA and The INKEY List fit acne-prone skin well, with Lovi rating both brands at a High level for this skin type. Review themes indicate that The INKEY List does better for acne clearing and oil control.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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