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Anua vs Beauty of Joseon

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Anua and Beauty of Joseon are Korean skincare brands founded respectively in 2019 and 2016. Anua features moisturizers, toners, serums, and cleansers built around hyaluronic acid, heartleaf, and niacinamide that suit oily acne-prone and oily skin best, while the other brand offers thoughtful serums, masks, moisturizers, and sunscreens blending niacinamide, glycerin, and hyaluronic acid that suit sensitive skin and skin with dark spots best. Both rely on shared key ingredients to reduce hyperpigmentation and improve hydration, but differ in their core botanical focuses and specific targeted skin types.

Anua is a Korean skincare brand founded in 2019 and owned by The Founders Inc..

prnewswire.comkedglobal.comtracxn.comv.daum.net

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

This page compares some of the most popular Anua and Beauty of Joseon products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Anua vs Beauty of Joseon products

People Say

AnuaBeauty of Joseon
  • Hydrating & Moisturizing Formula Mostly MentionedMostly Mentioned
    • “complexion feels so plump — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
    • “leaves skin plump — Anua Rice 70 Glow Milky Toner”
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
    • “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
  • Lightweight & Fast-Absorbing Texture Often MentionedMostly Mentioned
    • “melts into skin — Anua Heartleaf Silky Moisture Sun Cream”
    • “Feels like water, not heavy oil — Anua Heartleaf Pore Control Cleansing Oil”
    • “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
  • Gentle & Non-Irritating Formula Often MentionedMostly Mentioned
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
    • “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
    • “doesn't irritate my sensitive skin — Beauty of Joseon Apricot Blossom Peeling Gel”
    • “didn't sensitize my skin — Anua BHA 2% Gentle Exfoliating Toner”
  • Improves Skin Texture & Smoothness Often MentionedOften Mentioned
    • “Skin feels super smooth — Anua PEACH 70% NIACINAMIDE SERUM”
    • “leaves my face soft, smooth, and fresh without dryness — Anua Rice Enzyme Brightening Cleansing Powder”
    • “skin feels so smooth — Anua BHA 2% Gentle Exfoliating Toner”
    • “skin feels incredibly smooth — Beauty of Joseon Ground Rice and Honey Glow Mask”
  • Soothes Redness & Inflammation Often MentionedOften Mentioned
    • “Calms my redness instantly — Anua Heartleaf 77% Soothing Toner”
    • “calmed my red spots — Anua Heartleaf 77% Clear Pad”
    • “reduced my redness significantly — Beauty of Joseon Glow Serum”
    • “calms redness — Beauty of Joseon Ginseng Essence Water”
  • Fades Dark Spots & Brightens Skin Often MentionedSometimes Noted
    • “Significant reduction in hyperpigmentation from acne scarring. — Anua Niacinamide 10% + TXA 4% Serum”
    • “Gives a nice healthy glow — Anua PEACH 70% NIACINAMIDE SERUM”
    • “Gives my skin a beautiful, healthy glow. — Anua Niacinamide 10% + TXA 4% Serum”
    • “gives a glass skin look — Beauty of Joseon Glow Serum”
  • Causes Breakouts & Acne Often MentionedSometimes Noted
    • “Broke me out in cystic acne — Beauty of Joseon Dynasty Cream”
    • “gave me cystic acne — Beauty of Joseon Ginseng Cleansing Oil”
    • “broke me out within minutes — Beauty of Joseon Ground Rice and Honey Glow Mask”
    • “Wrecked my skin barrier — Anua Heartleaf Pore Control Cleansing Oil”
  • Sticky, Tacky or Oily Finish Sometimes NotedSometimes Noted
    • “Leaves a sticky film that doesn't go away — Beauty of Joseon Dynasty Cream”
    • “looked like a greaseball — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “left my face feeling sticky — Beauty of Joseon Glow Serum”
    • “Left such a gross tacky finish that refused to dry. — Anua Niacinamide 10% + TXA 4% Serum”
  • No Visible Results or Ineffectiveness Sometimes NotedSometimes Noted
    • “Did absolutely nothing — Anua Heartleaf 77% Soothing Toner”
    • “not instant fix — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
    • “did nothing for my hyperpigmentation — Beauty of Joseon Glow Serum”
    • “didn't notice a difference — Beauty of Joseon Apricot Blossom Peeling Gel”

Anua vs Beauty of Joseon routines for dry skin

See multi-brand routine · 98% fit

Anua vs Beauty of Joseon routines for oily skin

See multi-brand routine · 95% fit

Anua vs Beauty of Joseon routines for combination skin

See multi-brand routine · 94% fit

Questions and answers

Anua or Beauty of Joseon: which is better?

Both Anua and Beauty of Joseon are strong South Korean skincare brands with equal routine fit levels for most skin types on this page, but Anua tends to do better for fading dark spots and improving skin texture. Beauty of Joseon is rated as a gentler, non-irritating formula, whereas reviewers mention that Anua may help with brightening serums.

What is the difference between Anua and Beauty of Joseon?

Anua is best suited for oily, acne-prone, and combination skin, while Beauty of Joseon focuses more on sensitive skin, dry sensitive skin, and skin with dark spots. Reviewers note that the products on this page for Beauty of Joseon are gentler, whereas Anua is rated better for improving skin texture and fading dark spots.

Anua or Beauty of Joseon for dry skin?

Both Anua and Beauty of Joseon offer a High routine fit for dry skin with the products on this page, providing gentle formulas and deep hydration. Anua features high levels of soothing ingredients like heartleaf and hyaluronic acid, which helps bind moisture to dry areas.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022

Anua or Beauty of Joseon: which cleanser is better?

When it comes to cleansers, both Anua and Beauty of Joseon offer great options on this page, but Anua is noted for improving skin texture and smoothness while Beauty of Joseon is recognized for having a more gentle and non-irritating formula.

Which is more affordable, Anua or Beauty of Joseon?

The provided page facts do not mention the prices of products from Anua or Beauty of Joseon, so Lovi cannot determine which brand is more affordable.

Anua or Beauty of Joseon: which is better for fading dark spots and brightening skin?

Anua does better for fading dark spots and brightening skin, as the products on this page help improve skin texture and tone. Niacinamide may also help reduce cutaneous pigmentation.

The British Journal of Dermatology, 2002

Anua or Beauty of Joseon: which brand offers a gentler, less irritating formula?

Beauty of Joseon is considered by reviewers to offer a gentler and less irritating formula than Anua. Both brands feature fragrance-free products on the products on this page.

Anua or Beauty of Joseon: which is better for improving skin texture and smoothness?

Anua does better for improving skin texture and smoothness among the products on this page. Reviewers note that Anua helps improve skin texture with serums.

Anua or Beauty of Joseon for oily skin?

Anua and Beauty of Joseon both offer a High routine fit for oily skin with the products on this page. Reviewers note that Anua may help improve skin texture and fade dark spots, while Beauty of Joseon helps provide a gentle, non-irritating formula.

Anua or Beauty of Joseon: which moisturizer is better?

Both Anua and Beauty of Joseon offer quality moisturizers, with Anua achieving a High fit for mature skin while Beauty of Joseon reaches an Average fit. Anua focuses on soothing and barrier support, whereas Beauty of Joseon provides deep hydration and moisturization.

Anua or Beauty of Joseon for sensitive skin?

Both Anua and Beauty of Joseon offer products that fit sensitive skin well on the products on this page, while Beauty of Joseon rates better for gentle and non-irritating formulas.

Anua or Beauty of Joseon: which sunscreen is better?

Both Anua and Beauty of Joseon offer great sunscreens on the products on this page, with Anua's Heartleaf Silky Moisture Sun Cream and Beauty of Joseon's Relief Sun: Rice + Probiotics both achieving a High fit for dry skin, sensitive skin, and oily skin.

Anua or Beauty of Joseon for acne-prone skin?

Both Anua and Beauty of Joseon offer products that fit acne-prone skin well, with Anua achieving a High routine fit level on this page. Reviewers report that Beauty of Joseon may cause breakouts and acne, while Anua helps improve skin texture and fades dark spots.

The British Journal of Dermatology, 2002Antioxidants, 2021

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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