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Beauty of Joseon vs Purito

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and Purito are Korean skincare brands offering thoughtful serums, moisturizers, sunscreens, and more. Beauty of Joseon blends niacinamide, glycerin, and hyaluronic acid to suit sensitive skin and dark spots best, while Purito utilizes gentle formulas to suit dry skin and dry sensitive skin best. While both feature standout choices for acne-prone, hyperpigmented, and mature complexions, the first focuses on targeted treatments like the Ground Rice and Honey Glow Mask, and the second provides a steady, soothing approach through items like the Centella Unscented Toner.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

preqin.comtracxn.commk.co.krv.daum.net

This page compares some of the most popular Beauty of Joseon and Purito products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs Purito products

People Say

Beauty of JoseonPurito
  • Unique or pleasant texture Mostly MentionedMostly Mentioned
    • “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
  • Gentle and non-irritating Mostly MentionedMostly Mentioned
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
    • “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “non-stinging — Purito Centella Unscented Toner”
  • Deep hydration and moisture Often MentionedSometimes Noted
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
    • “Love that the new formula has no scent — Beauty of Joseon Dynasty Cream”
    • “makes skin look dewy and plump — Purito Deep Sea Pure Water Cream”
    • “Keeps area plump — Purito Wonder Releaf Centella Eye Cream”
  • Calms redness and oil control Sometimes NotedRarely Noted
    • “reduced my redness significantly — Beauty of Joseon Glow Serum”
    • “less shiny by noon — Beauty of Joseon Red Bean Water Gel”
    • “pores look cleaner — Beauty of Joseon Red Bean Refreshing Pore Mask”
    • “fungal acne safe — Purito Oat-in Calming Gel Cream”
  • Glass skin and radiant glow Sometimes NotedRarely Noted
    • “gives a glass skin look — Beauty of Joseon Glow Serum”
    • “Gives me that chok-chok dewy look — Beauty of Joseon Dynasty Cream”
    • “gives my skin an insane glow — Beauty of Joseon Ground Rice and Honey Glow Mask”
    • “gives dewy, glowy glass skin — Purito Mighty Bamboo Panthenol Cream”
  • Effective makeup removal and cleansing Sometimes NotedRarely Noted
    • “melts waterproof mascara — Beauty of Joseon Ginseng Cleansing Oil”
    • “melts away sunscreen easily — Beauty of Joseon Radiance Cleansing Balm”
    • “removes sunscreen well — Beauty of Joseon Green Plum Refreshing Cleanser”
    • “dissolves waterproof mascara easily — Purito From Green Cleansing Oil”
  • Insufficient hydration or dryness Sometimes NotedOften Mentioned
    • “skin felt tight later — Beauty of Joseon Red Bean Water Gel”
    • “little bit too stripping for dry skin — Beauty of Joseon Green Plum Refreshing Cleanser”
    • “just like water — Beauty of Joseon Ginseng Essence Water”
    • “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”
  • Causes breakouts or acne Often MentionedSometimes Noted
    • “Broke me out in cystic acne — Beauty of Joseon Dynasty Cream”
    • “gave me cystic acne — Beauty of Joseon Ginseng Cleansing Oil”
    • “caused cystic acne — Purito From Green Cleansing Oil”
    • “gave me tiny whiteheads — Purito Centella Unscented Serum”
  • Scent and smell issues Often MentionedSometimes Noted
    • “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
    • “smells like cheese — Beauty of Joseon Ground Rice and Honey Glow Mask”
    • “metallic scent — Purito Pure Vitamin C Serum”
    • “turned brown quickly — Purito Pure Vitamin C Serum”
  • Sticky or tacky finish Rarely NotedSometimes Noted
    • “Leaves a sticky film that doesn't go away — Beauty of Joseon Dynasty Cream”
    • “left my face feeling sticky — Beauty of Joseon Glow Serum”
    • “slightly sticky at first — Beauty of Joseon Red Bean Water Gel”
    • “tacky when it's dry — Purito Mighty Bamboo Panthenol Cream”

Beauty of Joseon vs Purito routines for dry skin

See multi-brand routine · 98% fit

Beauty of Joseon vs Purito routines for oily skin

See multi-brand routine · 95% fit

Beauty of Joseon vs Purito routines for combination skin

See multi-brand routine · 94% fit

Questions and answers

Beauty of Joseon or Purito: which is better?

Purito is a better fit for mature skin, sensitive skin, acne-prone skin, and skin with dark spots, where Lovi rates its routines as Superior, whereas Beauty of Joseon routines score High. Both brands offer fragrance-free products on the products on this page.

What is the difference between Beauty of Joseon and Purito?

Beauty of Joseon and Purito both offer fragrance-free skincare, but Purito has a Superior routine fit for mature skin, acne-prone skin, sensitive skin, skin with dark spots, and dry sensitive skin on this page, while Beauty of Joseon rates High for those types. Reviewers find that Beauty of Joseon does better for calming redness, oil control, and radiant glow, whereas Purito is mostly noted for soothing moisturizers and gentle serums.

Beauty of Joseon or Purito for dry skin?

Purito is a better match for dry skin, as Lovi rates its routine as Superior while Beauty of Joseon's routine fit is High. Both brands offer products with ingredients like hyaluronic acid and glycerin that help provide deep hydration and moisture.

Dermatologic Therapy, 2022

Beauty of Joseon or Purito: which moisturizer is better?

Both brands offer great moisturizers, but Purito stands out with a Superior routine fit for dry skin compared to Beauty of Joseon's High fit. Purito's moisturizers are mostly noted for being soothing, calming, and lightweight, while helping to support the skin barrier.

Which is more affordable, Beauty of Joseon or Purito?

The products on this page do not list pricing information, so it is not possible to determine whether Beauty of Joseon or Purito is more affordable.

Which brand performs better for makeup removal and cleansing?

Beauty of Joseon does better for makeup removal and cleansing than Purito, as confirmed by reviewers on the products on this page.

Beauty of Joseon or Purito for oily skin?

Both Beauty of Joseon and Purito fit oily skin at a High level with the products on this page.

Beauty of Joseon or Purito: which sunscreen is better?

Both Beauty of Joseon and Purito offer sunscreens on this page that feature High or Superior fit levels across multiple skin types. Lovi rates the Daily Soft Touch Sunscreen from Purito as Superior for dry skin, dry sensitive skin, skin with dark spots, sensitive skin, acne-prone skin, and mature skin.

Beauty of Joseon or Purito for sensitive skin?

Purito fits sensitive skin at a Superior level, while Beauty of Joseon fits it at a High level.

Beauty of Joseon or Purito for acne-prone skin?

Purito is a better fit for acne-prone skin, as Lovi rates its routine as Superior compared to High for Beauty of Joseon. Both brands feature fragrance-free products on this page.

Beauty of Joseon or Purito for mature skin?

Purito is the better fit for mature skin, as Lovi rates its routine as Superior while Beauty of Joseon's routine is rated as Average. Additionally, topical niacinamide helps control signs of skin aging.

Antioxidants, 2021The British Journal of Dermatology, 2002

Beauty of Joseon or Purito for skin with dark spots?

Purito is a better fit for skin with dark spots, rated Superior by Lovi, compared to Beauty of Joseon which is rated High. Both brands feature products that help brighten skin, utilizing key ingredients like niacinamide which plays a role in reducing cutaneous pigmentation.

The British Journal of Dermatology, 2002Antioxidants, 2021

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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