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Paula's Choice vs No7

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Paula's Choice and No7 are skincare brands founded in America in 1995 and Britain in 1935, respectively. The American brand offers serums, cleansers, moisturizers, and toners built around hyaluronic acid, glycerin, and vitamin c, while the British brand provides serums, eye products, moisturizers, and sunscreens built around vitamin c, shea butter, and hyaluronic acid. Both labels feature key ingredients such as glycerin, which significantly increases skin hydration and restores barrier function, and shea butter, which protects skin and mitigates erythema. While the American brand fits acne-prone and oily skin best, the British brand suits mature and dry skin best.

Paula's Choice is an American skincare brand founded in 1995 and owned by Unilever since 2021.

unilever.comtracxn.com

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

This page compares some of the most popular Paula's Choice and No7 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Paula's Choice vs No7 products

People Say

Paula's ChoiceNo7
  • Absorption and Lightweight Feel Mostly MentionedMostly Mentioned
    • “Provides an internal level of hydration without leaving any heavy finish. — Paula's Choice Skin Balancing Pore-Reducing Toner”
    • “Absorbs quickly and leaves no greasy residue behind. — Paula's Choice Clear Oil-Free Moisturizer”
    • “rich but not heavy — No7 Protect & Perfect Intense Advanced Night Cream”
    • “absorbs quickly — No7 Restore & Renew Multi Action Eye Cream”
  • Pores and Texture Mostly MentionedMostly Mentioned
    • “cleared my bumps — Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant”
    • “skin becomes very smooth — Paula's Choice 1% Retinol Treatment”
    • “skin feels so soft — No7 Total Renewal Micro-Dermabrasion Exfoliator”
    • “skin feels velvety — No7 Pure Retinol”
  • Glow, Brightening and Anti-Aging Often MentionedMostly Mentioned
    • “Softened fine lines — No7 Pure Retinol 1% Night Concentrate”
    • “healthier glow — No7 Total Renewal Micro-Dermabrasion Exfoliator”
    • “lines on forehead diminished — No7 Pure Retinol”
    • “visible glow — Paula's Choice C15 Super Booster”
  • Acne and Blemish Control Mostly MentionedRarely Noted
    • “Helped clear my cystic acne — Paula's Choice CLEAR Pore Normalizing Cleanser”
    • “heals blemishes faster — Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant”
    • “Removes all my makeup easily — Paula's Choice CLEAR Pore Normalizing Cleanser”
    • “Lightened sun spots — No7 Pure Retinol 1% Night Concentrate”
  • Gentle and Non-Stripping Often MentionedOften Mentioned
    • “Finally a vitamin C product I can use — Paula's Choice 25% Vitamin C + Glutathione Clinical Serum”
    • “Doesn't strip my skin — Paula's Choice CLEAR Pore Normalizing Cleanser”
    • “zero irritation — No7 Pure Retinol Eye Cream”
    • “soothing on skin — No7 Restore & Renew Multi Action Eye Cream”
  • Deep Hydration and General Feel Not notedMostly Mentioned
    • “Skin feels softer — No7 Future Renew Damage Reversal Serum”
    • “Skin feels moisturized — No7 Future Renew Damage Reversal Night Cream”
    • “absorbs instantly — No7 Pure Retinol”
  • Packaging and Size Issues Often MentionedSometimes Noted
    • “Runs out quickly (2-3 weeks) — No7 Future Renew Damage Reversal Serum”
    • “Pump breaks — No7 Future Renew Damage Reversal Serum”
    • “instructions were in larger font — No7 Pure Retinol Eye Cream”
    • “surprisingly small bottle — Paula's Choice Skin-Smoothing Retinol Body Treatment”
  • High Price Point and Value Often MentionedRarely Noted
    • “Expensive for amount provided — No7 Future Renew Damage Reversal Serum”
    • “Sooooo expensive — Paula's Choice 25% Vitamin C + Glutathione Clinical Serum”
  • Lack of Visible Results Rarely NotedOften Mentioned
    • “Did not notice any difference in my pores. — Paula's Choice Skin Balancing Pore-Reducing Toner”
    • “did nothing — Paula's Choice 10% Niacinamide Booster”
    • “No change in wrinkles/spots — No7 Future Renew Damage Reversal Serum”
  • Unpleasant Scent or Fragrance Often MentionedSometimes Noted
    • “Too much fragrance — No7 Future Renew Damage Reversal Night Cream”
    • “overpowering — No7 Protect & Perfect Intense Advanced Night Cream”
    • “Scent is overpowering — No7 Protect & Perfect Intense Advanced Day Cream”
    • “smells like grain — Paula's Choice 10% Azelaic Acid Booster”

Paula's Choice vs No7 routines for dry skin

See multi-brand routine · 98% fit

Paula's Choice vs No7 routines for oily skin

See multi-brand routine · 95% fit

Paula's Choice vs No7 routines for combination skin

See multi-brand routine · 94% fit

Questions and answers

Paula's Choice or No7: which is better?

Paula's Choice and No7 both fit many skin types well, but they shine for different concerns. Paula's Choice is a better fit for acne and blemish control, while No7 is better for glow, brightening, anti-aging, and deep hydration.

What is the difference between Paula's Choice and No7?

Paula's Choice fits acne-prone and oily skin best with a focus on acids and niacinamide, while No7 is better for mature and dry skin with a focus on anti-aging and deep hydration. Paula's Choice does better with acne control, and No7 does better with glow and anti-aging.

Paula's Choice or No7 for dry skin?

No7 is a better fit for dry skin, offering a Superior routine compared to Paula's Choice's High routine fit for this skin type. No7's products on this page help provide deep hydration and moisture, though some users may experience dryness and heavy texture complaints.

Paula's Choice or No7: which moisturizer is better?

Both brands offer solid moisturizers, but No7 stands out for deep hydration and dry skin, while Paula's Choice works well for oily and acne-prone skin types.

Which is more affordable, Paula's Choice or No7?

Reviewers note that No7 is associated with high price point and value complaints, whereas Paula's Choice mentions high price among its cons.

Between Paula's Choice and No7, which brand is better suited for mature skin?

No7 is better suited for mature skin, as Lovi rates its routine as Superior for this skin type compared to High for Paula's Choice. No7 products like the Protect & Perfect Intense Advanced Night Cream and Restore & Renew Multi Action Eye Cream help target signs of aging. Retinol, found in both brands, helps stimulate collagen accumulation to improve naturally aged skin.

The Journal of Investigative Dermatology, 2000Archives of Dermatology, 2007

Do Paula's Choice products contain any added fragrance?

Every Paula's Choice product on this page lists no added fragrance in its ingredients.

Which brand performs better for glow, brightening, and anti-aging according to review themes?

No7 performs better for glow, brightening, and anti-aging according to the review themes on this page. Retinol helps stimulate collagen accumulation in naturally aged human skin, while niacinamide may reduce cutaneous pigmentation,.

The Journal of Investigative Dermatology, 2000Archives of Dermatology, 2007

Paula's Choice or No7 for oily skin?

Both brands are a High fit for oily skin. Paula's Choice focuses more on acne and blemish control across the products on this page.

Paula's Choice or No7: which sunscreen is better?

Paula's Choice offers the Youth-Extending Daily Hydrating Fluid SPF 50, which has a High fit for dry and combination skin, while No7 provides sunscreens like the Protect & Perfect Intense Advanced Day Cream with a High fit for mature, dry, skin with dark spots, and sensitive skin.

Paula's Choice or No7 for sensitive skin?

For sensitive skin, both brands offer products on this page with a High routine fit level. Paula's Choice features fragrance-free formulas across all its products, while No7 includes fragrance in some of its items.

Paula's Choice or No7 for acne-prone skin?

Paula's Choice does better for acne-prone skin, as the products on this page achieve a high routine fit and the brand excels specifically in acne and blemish control. No7 also achieves a high routine fit for acne-prone skin.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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