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COSRX vs Shu Uemura

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

COSRX and Shu Uemura are celebrated Asian beauty labels that offer distinct approaches to daily care. The Korean pioneer features targeted serums, moisturizers, cleansers, and masks rich in hyaluronic acid, glycerin, and niacinamide to suit acne-prone and oily skin types best, while the Japanese heritage house is known for transformative makeup removers and meticulously crafted formulas that suit all skin types. Choosing between them comes down to whether one seeks specialized blemish management through active ingredients or universally gentle, balanced maintenance for overall comfort.

COSRX is a Korean skincare brand founded in 2013 and owned by Amorepacific Group since 2024.

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Shu Uemura is a Japanese skincare brand founded in 1967 and owned by L'Oréal S.A. since 2003.

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This page compares some of the most popular COSRX and Shu Uemura products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular COSRX vs Shu Uemura products

Questions and answers

COSRX or Shu Uemura: which is better?

COSRX offers a much wider variety of products on this page that fit acne-prone, oily acne-prone, and dry skin at High or Superior levels, whereas Shu Uemura features only a single cleansing oil with lower fit ratings for most skin types.

What is the difference between COSRX and Shu Uemura?

COSRX offers a wide variety of skincare products that are well-suited for acne-prone and dry skin, whereas Shu Uemura features only a single cleansing oil on this page with lower fit levels for those skin types.

Which is more affordable, COSRX or Shu Uemura?

The page does not provide pricing information to compare the affordability of COSRX and Shu Uemura.

Which causes fewer breakouts, COSRX or Shu Uemura?

Shu Uemura features only one makeup remover on this page, which has a Low Lovi fit for acne-prone skin, whereas COSRX offers a wide range of products with Superior and High fit levels for acne control.

Which brand offers a wider range of product categories, such as sunscreens, toners, and masks?

COSRX offers a much wider range of products on this page, including multiple cleansers, toners, serums, sunscreens, and masks, whereas Shu Uemura features only a single cleansing oil.

How do the founding countries and parent companies of COSRX and Shu Uemura differ?

COSRX was founded in South Korea in 2013 and is owned by Amorepacific Group, whereas Shu Uemura was founded in Japan in 1967 and is owned by L'Oréal S.A.

What are the most common positive reviewer feedback points mentioned for COSRX?

Reviewers frequently highlight COSRX products on this page for offering lightweight absorption, deep hydration, and improved skin texture. They also note that the formulas are gentle and non-irritating while providing effective acne control and clearing.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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