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Anua vs Beauty of Joseon

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Anua and Beauty of Joseon are distinct Korean skincare lines featuring targeted moisturizers, serums, and toners built around hero ingredients like hyaluronic acid, niacinamide, and glycerin. While Anua fits dry and oily acne-prone skin best with formulations focused on heartleaf and vitamin C, Beauty of Joseon suits dry and sensitive skin best through gentle daily care rooted in rice, honey, and centella. Both brands address common concerns such as hyperpigmentation and fine lines, yet differ in their core botanical approaches and specific product strengths for mature, blemish-prone, or uneven skin.

Anua is a Korean skincare brand founded in 2019 and owned by The Founders Inc..

prnewswire.comkedglobal.comtracxn.comv.daum.net

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

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This page compares some of the most popular Anua and Beauty of Joseon products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Anua vs Beauty of Joseon products

People Say

AnuaBeauty of Joseon
  • Hydrating & Moisturizing Formula Mostly MentionedMostly Mentioned
    • “complexion feels so plump — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
    • “leaves skin plump — Anua Rice 70 Glow Milky Toner”
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
    • “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
  • Lightweight & Fast-Absorbing Texture Often MentionedMostly Mentioned
    • “melts into skin — Anua Heartleaf Silky Moisture Sun Cream”
    • “Feels like water, not heavy oil — Anua Heartleaf Pore Control Cleansing Oil”
    • “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
  • Gentle & Non-Irritating Formula Often MentionedMostly Mentioned
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
    • “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
    • “doesn't irritate my sensitive skin — Beauty of Joseon Apricot Blossom Peeling Gel”
    • “didn't sensitize my skin — Anua BHA 2% Gentle Exfoliating Toner”
  • Improves Skin Texture & Smoothness Often MentionedOften Mentioned
    • “Skin feels super smooth — Anua PEACH 70% NIACINAMIDE SERUM”
    • “leaves my face soft, smooth, and fresh without dryness — Anua Rice Enzyme Brightening Cleansing Powder”
    • “skin feels so smooth — Anua BHA 2% Gentle Exfoliating Toner”
    • “skin feels incredibly smooth — Beauty of Joseon Ground Rice and Honey Glow Mask”
  • Soothes Redness & Inflammation Often MentionedOften Mentioned
    • “Calms my redness instantly — Anua Heartleaf 77% Soothing Toner”
    • “calmed my red spots — Anua Heartleaf 77% Clear Pad”
    • “reduced my redness significantly — Beauty of Joseon Glow Serum”
    • “calms redness — Beauty of Joseon Ginseng Essence Water”
  • Fades Dark Spots & Brightens Skin Often MentionedSometimes Noted
    • “Significant reduction in hyperpigmentation from acne scarring. — Anua Niacinamide 10% + TXA 4% Serum”
    • “Gives a nice healthy glow — Anua PEACH 70% NIACINAMIDE SERUM”
    • “Gives my skin a beautiful, healthy glow. — Anua Niacinamide 10% + TXA 4% Serum”
    • “gives a glass skin look — Beauty of Joseon Glow Serum”
  • Causes Breakouts & Acne Often MentionedSometimes Noted
    • “Broke me out in cystic acne — Beauty of Joseon Dynasty Cream”
    • “gave me cystic acne — Beauty of Joseon Ginseng Cleansing Oil”
    • “broke me out within minutes — Beauty of Joseon Ground Rice and Honey Glow Mask”
    • “Wrecked my skin barrier — Anua Heartleaf Pore Control Cleansing Oil”
  • Sticky, Tacky or Oily Finish Sometimes NotedSometimes Noted
    • “Leaves a sticky film that doesn't go away — Beauty of Joseon Dynasty Cream”
    • “looked like a greaseball — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “left my face feeling sticky — Beauty of Joseon Glow Serum”
    • “Left such a gross tacky finish that refused to dry. — Anua Niacinamide 10% + TXA 4% Serum”
  • No Visible Results or Ineffectiveness Sometimes NotedSometimes Noted
    • “Did absolutely nothing — Anua Heartleaf 77% Soothing Toner”
    • “not instant fix — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
    • “did nothing for my hyperpigmentation — Beauty of Joseon Glow Serum”
    • “didn't notice a difference — Beauty of Joseon Apricot Blossom Peeling Gel”

Anua vs Beauty of Joseon routines for dry skin

See multi-brand routine · 99% fit

Anua vs Beauty of Joseon routines for oily skin

See multi-brand routine · 95% fit

Anua vs Beauty of Joseon routines for combination skin

See multi-brand routine · 95% fit

Questions and answers

Anua or Beauty of Joseon: which is better?

Both Anua and Beauty of Joseon offer great options, but Anua stands out slightly for fading dark spots and smoothing skin texture, while Beauty of Joseon is noted for being especially gentle and non-irritating. The products on this page for both brands achieve high fit levels across nearly all skin types, including dry, oily, and sensitive skin.

What is the difference between Anua and Beauty of Joseon?

Both Anua and Beauty of Joseon offer high routine fits across major skin types, but Beauty of Joseon is noted for being more gentle and non-irritating, whereas Anua does better with improving skin texture and fading dark spots.

Anua or Beauty of Joseon for dry skin?

Both Anua and Beauty of Joseon are great options for dry skin, as Lovi rates their routines as High for this skin type. Anua features soothing products like its Rice 70 Glow Milky Toner, while Beauty of Joseon offers deeply moisturizing options such as its Dynasty Cream.

Anua or Beauty of Joseon: which cleanser is better?

Both Anua and Beauty of Joseon offer cleansers with High fit levels for most skin types, while Beauty of Joseon is noted for being more gentle and non-irritating.

Which is more affordable, Anua or Beauty of Joseon?

The products on this page do not list pricing information, so a comparison of affordability cannot be made between Anua and Beauty of Joseon.

Anua or Beauty of Joseon: which is better for fading dark spots and brightening skin?

Anua is better than Beauty of Joseon for fading dark spots and brightening skin because reviewers on the products on this page highlight Anua's brightening serums and its ability to fade dark spots. Niacinamide helps reduce cutaneous pigmentation as backed by clinical evidence.

The British Journal of Dermatology, 2002

Anua or Beauty of Joseon: which brand does better for gentle and non-irritating formulas?

Beauty of Joseon does better for gentle and non-irritating formulas, as reviewers find it more reliable for gentle care than Anua.

Anua or Beauty of Joseon: which is better suited for mature skin?

Anua is better suited for mature skin, achieving a High routine fit level on the products on this page compared to Beauty of Joseon's Average level.

Anua or Beauty of Joseon for oily skin?

Both Anua and Beauty of Joseon are great options for oily skin, as the products on this page achieve a High routine fit level for this skin type. Anua specifically focuses its brand routines on oily skin, while Beauty of Joseon also provides gentle, lightweight formulas.

Anua or Beauty of Joseon: which moisturizer is better?

Both Anua and Beauty of Joseon offer moisturizers with a High routine fit for dry skin, and Lovi rates both brands equally for hydration and moisturizing formulas. Reviewers note that Anua moisturizers help with soothing and barrier support, while Beauty of Joseon options provide deep hydration and moisturization.

Anua or Beauty of Joseon for sensitive skin?

Both Anua and Beauty of Joseon achieve a High Lovi fit level for sensitive skin based on the products on this page. Reviewers note that Beauty of Joseon does better with a gentle and non-irritating formula.

Anua or Beauty of Joseon: which sunscreen is better?

Both Anua and Beauty of Joseon offer sunscreens with a High Lovi fit level for dry, oily, combination, sensitive, and dry sensitive skin on the products on this page. Reviewers note that both brands provide lightweight protection, while Anua also fits acne-prone skin and skin with dark spots well.

Anua or Beauty of Joseon for acne-prone skin?

Anua and Beauty of Joseon both offer a High routine fit for acne-prone skin on the products on this page. Reviewers note that Beauty of Joseon may cause breakouts and acne more frequently.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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