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Kiehl's vs Asarai

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Kiehl's and Asarai are skincare brands that offer thoughtfully formulated products designed to nurture the skin. The American brand is beloved for its moisturizers, serums, toners, and eye products featuring glycerin and squalane, which suit combination skin best and address dark spots. Conversely, the Australian-inspired line is cherished for its nutrient-rich clay masks and botanical bases that cater well to balanced, dry, and combination skin. While both labels provide targeted care for acne-prone skin through specific items like the Calendula Herbal-Extract Toner and the Earth Tones Face Mask, Kiehl's focuses heavily on barrier restoration and oxidative stress, whereas Asarai transforms daily routines into mindful rituals for everyday radiance.

Kiehl's is an American skincare brand founded in 1851 and owned by L'Oréal S.A. since 2000.

loreal.comen.wikipedia.org

This page compares some of the most popular Kiehl's and Asarai products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Kiehl's vs Asarai products

Questions and answers

Kiehl's or Asarai: which is better?

Kiehl's offers a much broader selection of skincare products across multiple skin types compared to Asarai, which features only a single face mask on this page. Reviewers frequently note that Kiehl's provides lightweight moisturizers and deep hydration.

What is the difference between Kiehl's and Asarai?

Kiehl's offers a wide range of cleansers, serums, and moisturizers that Lovi rates best for skin with dark spots, combination skin, and mature skin, whereas Asarai features only a single face mask product listed on this page.

Which is more affordable, Kiehl's or Asarai?

Reviewers often mention a high price point for Kiehl's, while Asarai pricing is not detailed on this page. Lovi fit levels for the products on this page vary by skin type for both brands.

Which causes fewer breakouts, Kiehl's or Asarai?

Asarai features only a single mask product on this page and lacks reported breakout issues, whereas Kiehl's offers a broad range where reviewers sometimes note that products can cause breakouts and skin irritation. According to Lovi, the products on this page for Kiehl's show fit levels ranging from Caution to Superior depending on the specific product and skin type.

How do the founding years and corporate ownerships of Kiehl's and Asarai compare?

Kiehl's was founded in 1851 in the United States and has been owned by L'Oréal S.A. since 2000, whereas Asarai was founded in 2018 and is owned by Asarai Inc.

Which brand offers more fragrance-free options among their listed products?

Kiehl's offers more fragrance-free options on this page, with 26 out of 28 products listing no fragrance, compared to Asarai which lists fragrance-free ingredients for its single listed product.

How does the variety and Lovi fit level of products differ between Kiehl's and Asarai for oily skin?

Kiehl's offers a wide variety of products on this page for oily skin, with Lovi fit levels ranging from Average to Superior for products like the Calendula Herbal-Extract Toner. In contrast, Asarai features only a single product on this page, the Earth Tones Face Mask, which has an Average fit level for oily skin.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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