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Kiehl's vs Asarai

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Kiehl's and Asarai are skincare brands that offer distinct approaches to daily wellness routines, with the former cherished for its thoughtful array of moisturizers, serums, toners, eye products, and more anchored by glycerin and squalane, and the latter cherished for its nutrient-rich clay masks and deeply restorative formulas. Kiehl's suits skin with dark spots and mature skin best through targeted relief, while the brand suits balanced, dry, and combination skin best due to gentle, nourishing botanical bases. Both brands differ in their formulations and key ingredients, as the American brand relies on glycerin to significantly increase hydration and restore epidermal barrier function alongside squalane to counteract oxidative stress and stimulate fibroblast migration, whereas Asarai delivers thoughtful hydration and soothing care for everyday radiance through carefully curated offerings and purifying botanical extracts.

Kiehl's is an American skincare brand founded in 1851 and owned by L'Oréal S.A. since 2000.

loreal.comen.wikipedia.org

This page compares some of the most popular Kiehl's and Asarai products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Kiehl's vs Asarai products

Questions and answers

Kiehl's or Asarai: which is better?

Kiehl's offers a much wider variety of skincare products on this page than Asarai, covering multiple cleansers, toners, and moisturizers suited for various skin types. Reviewers frequently note that Kiehl's provides deep hydration and lightweight moisturizers, though some users mention a high price point.

What is the difference between Kiehl's and Asarai?

Kiehl's offers a wide range of targeted skincare products on this page for various skin types and concerns, whereas Asarai features only a single face mask. Reviewers often mention that Kiehl's provides lightweight moisturizers and deep hydration, but some users also report breakouts and irritation.

Which is more affordable, Kiehl's or Asarai?

The page facts do not provide pricing information for either Kiehl's or Asarai, so affordability cannot be compared.

Which causes fewer breakouts, Kiehl's or Asarai?

Asarai offers a single face mask on this page, whereas Kiehl's features numerous products that reviewers sometimes note may cause breakouts and skin irritation.

Which brand offers a wider variety of skincare products, Kiehl's or Asarai?

Kiehl's offers a much wider variety of skincare products on this page compared to Asarai, featuring multiple cleansers, toners, serums, and moisturizers tailored to various skin types.

How do the fragrance options compare between Kiehl's and Asarai products?

Kiehl's offers a wide selection where almost all products on this page list no fragrance, except for a couple of items like the Age Defender Moisturizer and Facial Fuel Energizing Moisture Treatment for Men. In comparison, every product on this page from Asarai lists no fragrance in its ingredients.

Which brand has products specifically formulated for dry skin types according to the Lovi fit levels?

Kiehl's features several products with High or Superior Lovi fit levels for dry skin, such as the Hydro-Plumping Serum Concentrate and Calendula Herbal-Extract Toner. In contrast, the Asarai product on this page shows only Average fit levels across all skin types.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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