🇳🇱Netherlands

Kiehl's vs Asarai

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Kiehl's and Asarai are skincare brands that offer distinct approaches to daily wellness routines, with the former cherished for its thoughtful array of moisturizers, serums, toners, eye products, and more anchored by glycerin and squalane, and the latter cherished for its nutrient-rich clay masks and deeply restorative formulas. Kiehl's suits skin with dark spots and mature skin best through targeted relief, while the brand suits balanced, dry, and combination skin best due to gentle, nourishing botanical bases. Both brands differ in their formulations and key ingredients, as the American brand relies on glycerin to significantly increase hydration and restore epidermal barrier function alongside squalane to counteract oxidative stress and stimulate fibroblast migration, whereas Asarai delivers thoughtful hydration and soothing care for everyday radiance through carefully curated offerings and purifying botanical extracts.

Kiehl's is an American skincare brand founded in 1851 and owned by L'Oréal S.A. since 2000.

loreal.comen.wikipedia.org

This page compares some of the most popular Kiehl's and Asarai products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Kiehl's vs Asarai products

Questions and answers

Kiehl's or Asarai: which is better?

Kiehl's offers a much wider variety of products across multiple skincare categories than Asarai, which features only a single mask on this page. Reviewers frequently note that Kiehl's provides deep hydration and lightweight moisturizers, though some mention a higher price point and potential skin irritation.

What is the difference between Kiehl's and Asarai?

Kiehl's offers a wide range of 28 skincare products that fit best for skin with dark spots, mature skin, and dry skin, whereas Asarai lists only one face mask on this page.

Which is more affordable, Kiehl's or Asarai?

Reviewers frequently note that Kiehl's products have a high price point. The page facts do not provide pricing information for Asarai.

Which causes fewer breakouts, Kiehl's or Asarai?

Asarai features only the Earth Tones Face Mask on this page, whereas Kiehl's offers a wide range of products with varying fit levels for acne-prone skin. Reviewers note that Kiehl's products may sometimes cause breakouts and skin irritation.

How do the founding years and company ownership compare between Kiehl's and Asarai?

Kiehl's was founded in 1851 in the United States and has been owned by L'Oréal S.A. since 2000, whereas Asarai was founded in 2018 and is owned by Asarai Inc.

How does the variety and quantity of skincare products differ between Kiehl's and Asarai?

Kiehl's offers a wide variety of products on this page, whereas Asarai features only a single face mask. Reviewers often mention that Kiehl's provides lightweight moisturizers and gentle serums.

Which products from Kiehl's and Asarai are fragrance-free?

Almost all products on this page from Kiehl's are fragrance-free, except for the Age Defender Moisturizer and the Facial Fuel Energizing Moisture Treatment for Men. Meanwhile, every product on this page from Asarai lists no fragrance in its ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

QR code: get the Lovi app
Download on theApp Store Get it onGoogle Play