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Kiehl's vs Asarai

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Kiehl's and Asarai are skincare brands that offer thoughtfully crafted formulas for daily routines. The American brand is loved for its nourishing moisturizers, targeted serums, soothing toners, and gentle eye products relying on glycerin and squalane, while the other is cherished for its nutrient-rich clay masks and deeply restorative botanical formulas. Kiehl's suits mature skin and sensitive skin best, whereas its counterpart suits balanced, dry, and combination skin best. They differ primarily in their ingredient focus and formulation approach, with the former emphasizing barrier support and the latter delivering mindful rituals and soothing care.

Kiehl's is an American skincare brand founded in 1851 and owned by L'Oréal S.A. since 2000.

loreal.comen.wikipedia.org

This page compares some of the most popular Kiehl's and Asarai products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Kiehl's vs Asarai products

Questions and answers

Kiehl's or Asarai: which is better?

Kiehl's offers a much larger and more varied range of products on this page than Asarai, making it a better choice for tailored skincare routines. Lovi rates Kiehl's as a High or Superior fit for many skin types across its extensive collection, whereas Asarai only features a single mask.

What is the difference between Kiehl's and Asarai?

Kiehl's offers a wide range of twenty-eight skincare products targeting mature skin, sensitive skin, and skin with dark spots, whereas Asarai features only one earth tones face mask on this page.

Which is more affordable, Kiehl's or Asarai?

Reviewers on this page often mention that Kiehl's products have a high price point, while Asarai features a more limited selection.

Which causes fewer breakouts, Kiehl's or Asarai?

Asarai features only the Earth Tones Face Mask on the products on this page, whereas Kiehl's offers a wide range with varying results, and reviewers sometimes note that Kiehl's products may cause breakouts and skin irritation.

Which brand offers a wider variety of skincare products, Kiehl's or Asarai?

Kiehl's offers a much wider variety of skincare products on this page compared to Asarai, featuring numerous cleansers, toners, serums, and moisturizers tailored to various skin types.

How do the founding years and corporate ownership of Kiehl's and Asarai compare?

Kiehl's was founded in 1851 in the United States and has been owned by L'Oréal S.A. since 2000, whereas Asarai was founded more recently in 2018 and is owned by Asarai Inc.

Which products from Kiehl's are specifically formulated to have a Superior fit for oily skin?

According to Lovi, the products on this page from Kiehl's with a Superior fit for oily skin are the Calendula Deep Cleansing Foaming Face Wash, the Calendula Herbal-Extract Toner, the Rare Earth Deep Pore Daily Cleanser, and the Ultra Facial Oil-Free Cleanser.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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