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Kiehl's vs Asarai

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Kiehl's and Asarai are skincare brands known for distinct formulations that cater to different complexion needs. Kiehl's is loved for its nourishing moisturizers, targeted serums, soothing toners, and revitalizing eye products formulated with glycerin and squalane, while Asarai is cherished for its nutrient-rich clay masks and deeply restorative formulas. The former suits mature skin and combination skin best, whereas the latter suits balanced, dry, and combination skin best. Ultimately, they differ in their core botanical versus scientifically backed ingredient approaches, delivering either barrier-supporting hydration or mindful, earthy ritual care.

Kiehl's is an American skincare brand founded in 1851 and owned by L'Oréal S.A. since 2000.

loreal.comen.wikipedia.org

This page compares some of the most popular Kiehl's and Asarai products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Kiehl's vs Asarai products

Questions and answers

Kiehl's or Asarai: which is better?

Kiehl's offers a much larger selection of products across multiple skincare categories than Asarai, which features only a single mask on the page. Lovi ratings indicate that Kiehl's products generally achieve high fit levels for mature skin, combination skin, and skin with dark spots.

What is the difference between Kiehl's and Asarai?

Kiehl's features a large product range with varied Lovi fit levels across multiple skin types, whereas Asarai is a newer brand featuring just one face mask on this page with Average Lovi fit levels across all skin types. Kiehl's is widely owned by L'Oréal and has been established since 1851, while Asarai was founded in 2018.

Which is more affordable, Kiehl's or Asarai?

Reviews often mention a high price point for Kiehl's, while information on Asarai pricing is not available on this page. Lovi fit ratings do not address pricing.

Which causes fewer breakouts, Kiehl's or Asarai?

Asarai may cause fewer breakouts than Kiehl's, as reviews for Kiehl's note that its products sometimes cause breakouts and skin irritation.

How do the founding years and corporate ownerships of Kiehl's and Asarai compare?

Kiehl's was founded in 1851 in the United States and has been owned by L'Oréal S.A. since 2000, whereas Asarai was founded much later in 2018 and is owned by Asarai Inc.

Which brand offers a greater variety of products for different skin types based on the provided Lovi fit levels?

Kiehl's offers a greater variety of products for different skin types, featuring an extensive range of cleansers, toners, serums, and moisturizers with specific Lovi fit levels across multiple skin concerns. In contrast, Asarai features only a single mask product on this page with average Lovi fit levels across all skin types.

How do the fragrance options and key ingredients differ between Kiehl's and Asarai skincare products?

Kiehl's features 26 fragrance-free products alongside two options containing fragrance, while Asarai lists no fragrance in any of the products on this page. Key ingredients across Kiehl's products include glycerin, vitamin C, squalane, shea butter, and vitamin E.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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