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Kiehl's vs Asarai

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Kiehl's and Asarai are distinct skincare lines offering thoughtful daily regimens for various complexions. Kiehl's is an American skincare brand founded in 1851 and owned by L'Oréal S.A. since 2000, beloved for a thoughtful array of moisturizers, serums, toners, eye products, and more that feature trusted ingredients like glycerin and squalane. Conversely, the second brand is cherished for its nutrient-rich clay masks and deeply restorative formulas that transform daily routines into mindful rituals. While the first brand's offerings suit dry skin and skin with dark spots best due to their moisture-retaining and brightening properties, its counterpart's products suit balanced, dry, and combination skin best due to their gentle, nourishing botanical bases. Ultimately, they differ in their primary botanical versus science-backed focuses, delivering targeted hydration and soothing care through unique formulations.

Kiehl's is an American skincare brand founded in 1851 and owned by L'Oréal S.A. since 2000.

loreal.comen.wikipedia.org

This page compares some of the most popular Kiehl's and Asarai products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Kiehl's vs Asarai products

Questions and answers

Kiehl's or Asarai: which is better?

Kiehl's offers a much larger selection of products across multiple skincare categories with varying fit levels for different skin types, whereas Asarai features only a single mask on this page. Reviewers frequently note that Kiehl's provides deep hydration and lightweight moisturizers, though some users also mention high prices and potential breakouts.

What is the difference between Kiehl's and Asarai?

Kiehl's offers a broad selection of cleansers, serums, and moisturizers that fit dry skin and skin with dark spots well, whereas Asarai features just a single face mask on this page. Reviewers frequently note that Kiehl's products provide deep hydration, though some mention a high price point.

Which is more affordable, Kiehl's or Asarai?

Reviewers frequently note that Kiehl's products have a high price point, while pricing details for Asarai are not mentioned on this page.

Which causes fewer breakouts, Kiehl's or Asarai?

Asarai features only a single face mask on this page, whereas Kiehl's offers a wide range of products with varying breakout risks.

How do the founding years and corporate ownerships of Kiehl's and Asarai compare?

Kiehl's was founded in 1851 in the United States and has been owned by L'Oréal S.A. since 2000, whereas Asarai was founded much later in 2018 and is owned by Asarai Inc.

Which Kiehl's products contain fragrance, and does Asarai include fragrance in its products?

Two products from Kiehl's, the Age Defender Moisturizer and the Facial Fuel Energizing Moisture Treatment for Men, contain fragrance, while every product on the Asarai page lists no fragrance. Reviewers often mention high prices for Kiehl's items, whereas Asarai offers an earth tones face mask.

What are the key ingredients featured across Kiehl's products?

The key ingredients featured across the products on this page for Kiehl's include Glycerin, Vitamin C, Squalane, Shea butter, and Vitamin E.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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