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Kiehl's vs Asarai

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Kiehl's and Asarai are skincare brands that offer reliable daily care for various complexions. Kiehl's is known for dependable moisturizers, serums, toners, and eye products featuring glycerin and squalane, which suit mature skin and skin with dark spots best. Asarai is cherished for nutrient-rich clay masks and deeply restorative formulas that suit balanced, dry, and combination skin best. While both deliver thoughtful hydration, the former relies on carefully balanced formulations for distinct concerns, whereas the latter transforms daily routines into mindful rituals through gentle, nourishing botanical bases.

Kiehl's is an American skincare brand founded in 1851 and owned by L'Oréal S.A. since 2000.

loreal.comen.wikipedia.org

This page compares some of the most popular Kiehl's and Asarai products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Kiehl's vs Asarai products

Questions and answers

Kiehl's or Asarai: which is better?

Kiehl's offers a much larger and more varied range of products across multiple skin types compared to Asarai, which only lists a single face mask on this page. Reviewers note that Kiehl's provides lightweight moisturizers and gentle serums, though some users report breakouts or high prices.

What is the difference between Kiehl's and Asarai?

Kiehl's offers a wide range of products that feature many fragrance-free options and fit mature skin and skin with dark spots well, while Asarai features a single mask on this page.

Which is more affordable, Kiehl's or Asarai?

The page does not provide pricing information for Kiehl's or Asarai, so affordability cannot be compared here. Reviewers on the page do mention a high price point for Kiehl's products.

Which causes fewer breakouts, Kiehl's or Asarai?

Asarai offers a single mask product on this page, whereas reviewers note that Kiehl's products on this page frequently cause breakouts and skin irritation.

How do the founding years and corporate ownerships of Kiehl's and Asarai compare?

Kiehl's was founded in 1851 in the United States and has been owned by L'Oréal S.A. since 2000, whereas Asarai was founded much later in 2018 and is owned by Asarai Inc.

Which Kiehl's products contain fragrance, and does Asarai include fragrance in its products?

Age Defender Moisturizer and Facial Fuel Energizing Moisture Treatment for Men are the two Kiehl's products on this page that list fragrance. Every product on the Asarai page lists no fragrance in its ingredients.

What are some of the key ingredients used across Kiehl's products?

Glycerin, Vitamin C, Squalane, Shea butter, and Vitamin E are key ingredients used across Kiehl's products.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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