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The Ordinary vs Asarai

The Ordinary and Asarai are skincare brands offering distinct approaches to daily regimens through targeted ingredients and thoughtful formulations. The Canadian brand centers its serums, moisturizers, cleansers, and toners on hyaluronic acid, glycerin, and squalane to suit dry and dry sensitive skin best, while the other is cherished for nutrient-rich clay masks and restorative botanical bases that favor balanced, dry, and combination skin. While both deliver hydration and soothing care, The Ordinary features specialized acid and niacinamide treatments for specific concerns like acne, dark spots, and aging, whereas Asarai transforms routines into mindful rituals with purifying botanical extracts designed for everyday radiance.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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This page compares some of the most popular The Ordinary and Asarai products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Questions and answers

The Ordinary or Asarai: which is better?

The products on this page from The Ordinary offer a much wider selection across various skin types compared to Asarai. Niacinamide helps reduce skin pigmentation.

The British Journal of Dermatology, 2002

What is the difference between The Ordinary and Asarai?

The Ordinary offers a large range of specialized skincare products on this page, whereas Asarai features only a single face mask. The products on this page from The Ordinary provide various fit levels across different skin types, while Asarai achieves an average fit for all listed skin types.

Which is more affordable, The Ordinary or Asarai?

The products on this page from The Ordinary are frequently noted by reviewers as affordable and great value serums, whereas Asarai offers just a single mask on this page.

Which causes fewer breakouts, The Ordinary or Asarai?

The products on this page from The Ordinary offer multiple acne-clearing serums and treatments with high to superior fit levels for acne-prone skin, whereas Asarai features only a single face mask with an average fit for breakouts.

Which brand has been on the market longer, The Ordinary or Asarai?

The Ordinary has been on the market longer, having been founded in Canada in 2016, whereas Asarai was founded in 2018.

Do any products from The Ordinary or Asarai contain added fragrance?

Every product on this page from The Ordinary and Asarai lists no added fragrance in its ingredients.

Which skin types does The Ordinary fit best according to its brand-focused routines?

According to its brand-focused routines, the products on this page for The Ordinary fit dry skin, dry sensitive skin, and sensitive skin best.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.