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Kiehl's vs Asarai

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Kiehl's and Asarai are skincare brands that offer thoughtfully formulated products for daily routines. The American brand is loved for its nourishing moisturizers, targeted serums, soothing toners, and gentle eye products featuring glycerin and squalane, while the other is cherished for its nutrient-rich clay masks and restorative formulas. Kiehl's suits dry skin and mature skin best, whereas its counterpart suits balanced, dry, and combination skin best. They differ primarily in their core offerings and botanical bases, with both delivering hydration and soothing care for everyday radiance.

Kiehl's is an American skincare brand founded in 1851 and owned by L'Oréal S.A. since 2000.

loreal.comen.wikipedia.org

This page compares some of the most popular Kiehl's and Asarai products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Kiehl's vs Asarai products

Questions and answers

Kiehl's or Asarai: which is better?

Kiehl's offers a much wider variety of skincare products across multiple skin types compared to Asarai, which features only a single face mask on this page. Reviewers frequently note that Kiehl's provides lightweight moisturizers and gentle serums, though some users report breakouts and a high price point.

What is the difference between Kiehl's and Asarai?

Kiehl's offers a wide range of cleansers, serums, and moisturizers that fit dry, mature, and oily acne-prone skin best, whereas Asarai features only a single mask product on this page with average fit levels across skin types.

Which is more affordable, Kiehl's or Asarai?

Reviewers frequently note a high price point for Kiehl's, whereas the available page data does not mention pricing for Asarai.

Which causes fewer breakouts, Kiehl's or Asarai?

Asarai offers a single mask on this page with an average fit for acne-prone skin, while Kiehl's features multiple products with high fits for acne-prone skin that may sometimes cause breakouts according to reviewers. Therefore, Asarai is unlikely to cause many breakouts due to its minimal product range, whereas Kiehl's includes items that can trigger them.

How do the founding years and corporate ownerships of Kiehl's and Asarai compare?

Kiehl's was founded in 1851 in the United States and has been owned by L'Oréal S.A. since 2000, whereas Asarai was founded in 2018 and is owned by Asarai Inc.

Which products from Kiehl's and Asarai contain added fragrance according to their ingredient lists?

According to the ingredient lists on this page, two products from Kiehl's contain added fragrance: the Age Defender Moisturizer and the Facial Fuel Energizing Moisture Treatment for Men. In contrast, every product on the Asarai page lists no fragrance in its ingredients.

What are the shared key ingredients found across the product lines of Kiehl's and Asarai?

Comparing the two brands on this page, shared key ingredient details are not specified for Asarai alongside Kiehl's. Kiehl's relies on key ingredients such as glycerin, vitamin C, squalane, shea butter, and vitamin E across its products.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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