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Kiehl's vs Asarai

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Kiehl's and Asarai are distinct skincare lines that invite careful comparison for your daily regimen. Kiehl's is widely loved for its thoughtful array of moisturizers, serums, toners, eye products, and more, all anchored by nourishing ingredients like glycerin and squalane, while Asarai is cherished for its nutrient-rich clay masks and deeply restorative formulas that transform daily routines into mindful rituals. The former suits skin with dark spots and dry skin best, addressing these common concerns through carefully formulated hydration, whereas the latter suits balanced, dry, and combination skin best due to its gentle, nourishing botanical bases. Ultimately, both brands differ through their specific offerings and targeted ingredients, with the American brand focusing on barrier function and oxidative stress and the botanical line delivering soothing care for everyday radiance.

Kiehl's is an American skincare brand founded in 1851 and owned by L'Oréal S.A. since 2000.

loreal.comen.wikipedia.org

This page compares some of the most popular Kiehl's and Asarai products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Kiehl's vs Asarai products

Questions and answers

Kiehl's or Asarai: which is better?

Kiehl's offers a much larger selection of products across multiple skincare categories than Asarai, which features only a single mask on this page. Reviewers frequently note that Kiehl's provides lightweight moisturizers and gentle serums, though some users also mention high prices and potential breakouts.

What is the difference between Kiehl's and Asarai?

Kiehl's offers a wide range of targeted products that Lovi rates as high or superior for various skin needs, whereas Asarai features only a single mask product on this page with average fits across skin types. Kiehl's is owned by L'Oréal S.A., while Asarai is independently owned.

Which is more affordable, Kiehl's or Asarai?

Reviewers on this page often mention that Kiehl's products have a high price point, whereas no pricing data is available for Asarai.

Which causes fewer breakouts, Kiehl's or Asarai?

Asarai features only a single mask product on this page, whereas Kiehl's offers a wide range of items with varying breakout risks. Reviewers note that Kiehl's products may sometimes cause breakouts and skin irritation.

How do the founding years and corporate ownerships of Kiehl's and Asarai compare?

Kiehl's was founded in 1851 in the United States and has been owned by L'Oréal S.A. since 2000, whereas Asarai was founded more recently in 2018 and is owned by Asarai Inc.

Which products from Kiehl's and Asarai achieve a Superior Lovi fit level for specific skin types?

For Kiehl's, the Calendula Deep Cleansing Foaming Face Wash, Calendula Herbal-Extract Toner, Rare Earth Deep Pore Daily Cleanser, and Ultra Facial Oil-Free Cleanser achieve a Superior Lovi fit level for specific skin types, while Asarai has no products reaching this level on this page.

What are the main fragrance ingredients and differences between the two brands' product lines?

Kiehl's offers a wide product range with mostly fragrance-free items alongside a few fragranced options, whereas Asarai features only a single mask product that lists no fragrance. Reviewers note that Kiehl's provides lightweight moisturizers and gentle serums, though it comes at a high price point.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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