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The Ordinary vs the purest

The Ordinary and the purest are accessible skincare options offering distinct daily support through thoughtfully composed formulas. The Canadian brand known as The Ordinary is recognized for serums, moisturizers, cleansers, and toners built around hyaluronic acid, glycerin, and squalane, while the purest is deeply cherished for its gentle moisturizers. Both brands suit dry skin best, though the former also fits dry sensitive skin, and their products differ in their specific formulations and ingredient profiles.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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This page compares some of the most popular The Ordinary and the purest products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Questions and answers

The Ordinary or the purest: which is better?

The products on this page from The Ordinary fit dry, dry sensitive, and sensitive skin best, while the purest features only one fragrance-containing product with an average fit for dry skin. The Ordinary offers affordable and great value serums that are gentle and non-irritating, and hyaluronic acid helps with skin quality and signs of skin aging.

Dermatologic Therapy, 2022

What is the difference between The Ordinary and the purest?

The Ordinary offers a much larger variety of fragrance-free products that Lovi rates best for dry and sensitive skin, whereas the purest features just one product which contains fragrance.

The Ordinary or the purest: which moisturizer is better?

The products on this page from The Ordinary generally fit dry skin with a High or Superior Lovi fit level, whereas the purest moisturizer achieves only an Average fit for dry skin. Hyaluronic acid helps improve skin hydration and signs of aging.

Dermatologic Therapy, 2022

Which is more affordable, The Ordinary or the purest?

The products on this page from The Ordinary are often noted by reviewers as affordable and great value serums.

When were The Ordinary and the purest founded?

The Ordinary was founded in 2016 in Canada, while the purest was founded in 2020.

Which brand offers a greater variety of products on this page?

The Ordinary offers a greater variety of products on this page, featuring dozens of options compared to just one from the purest.

Do products from The Ordinary contain fragrance compared to the purest?

Every product on The Ordinary page lists no fragrance in its ingredients, whereas the purest includes fragrance in its solutions product.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.