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SKIN1004 vs the purest

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

SKIN1004 and the purest are two distinct skincare lines known for thoughtful formulations tailored to differing dermal needs. The Korean brand SKIN1004 features toners, moisturizers, sunscreens, and masks built around centella asiatica, hyaluronic acid, and niacinamide, suiting combination and oily skin best. Meanwhile, the purest is deeply cherished for its gentle moisturizers and mild compositions that suit sensitive, dry, and combination skin best. Both brands differ primarily in their core strengths, as the former targets blemishes, hydration, and aging with specific active ingredients, while the latter offers reliable daily support through consistent, understated performance.

SKIN1004 is a Korean skincare brand founded in 2012 and owned by Goodai Global Inc. since 2024.

mk.co.krpitchbook.comtracxn.comgoodai-global.com

This page compares some of the most popular SKIN1004 and the purest products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular SKIN1004 vs the purest products

Questions and answers

SKIN1004 or the purest: which is better?

SKIN1004 is better for most shoppers as the products on this page list no fragrance and feature key ingredients like hyaluronic acid, which helps with skin quality and aging. Meanwhile, the purest offers fewer options on this page and includes fragrance in its formulations.

Dermatologic Therapy, 2022

What is the difference between SKIN1004 and the purest?

SKIN1004 offers a wide variety of fragrance-free products that fit combination, oily, and sensitive skin well, whereas the purest features a single moisturizing solution that contains fragrance. SKIN1004 includes key ingredients like Centella asiatica and hyaluronic acid, which helps hydrate the skin.

Dermatologic Therapy, 2022

SKIN1004 or the purest: which moisturizer is better?

SKIN1004 offers a wide variety of moisturizers with High to Superior Lovi fits for different skin types and zero fragrance, whereas the purest solutions moisturizer has a Low fit for combination, oily, and acne-prone skin and includes fragrance. SKIN1004 moisturizers feature key ingredients like hyaluronic acid, which helps with skin hydration and anti-aging effects.

Dermatologic Therapy, 2022

Which is more affordable, SKIN1004 or the purest?

The products on this page do not provide pricing information to compare the affordability of SKIN1004 and the purest.

Which causes fewer breakouts, SKIN1004 or the purest?

SKIN1004 offers many options with a Superior or High Lovi fit for acne-prone skin, whereas the purest solutions moisturizer has a Low Lovi fit for acne-prone skin.

How do the founding years and corporate ownerships of SKIN1004 and the purest compare?

SKIN1004 was founded in South Korea in 2012 and is owned by Goodai Global Inc. since 2024, whereas the purest was founded in 2020 and is owned by Evly Pharma Cosmetics.

Which brand offers fragrance-free products between SKIN1004 and the purest?

SKIN1004 offers fragrance-free products, as every product on its page lists no fragrance in its ingredients. In contrast, the purest includes fragrance in its products on this page.

How does the variety of skincare products and skin type suitability differ between SKIN1004 and the purest?

SKIN1004 offers a wide variety of products on this page with High to Superior Lovi fit levels across many skin types like sensitive, oily, and combination skin, whereas the purest features only a single solutions moisturizer with lower fit levels for most skin types. Every product on the SKIN1004 page lists no fragrance, while the purest includes fragrance.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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